A promotional video or promo video is a potent tool to enhance your corporate communication. Today, it has evolved into many different forms. Some promo videos are creative, emotional, humorous, and artistic. And a video that goes viral can pave the way for global exposure for a brand, product, or campaign. Here are some promotional videos for businesses to inspire you when creating one for your company.
1. Starbucks "A Year of Good"
From a humble beginning in Seattle in 1971, Starbucks has become a global brand with over 33,000 stores worldwide. Thanks to its highly successful marketing strategy.
First on our list of promotional videos for businesses is Starbucks, with their new year video dubbed "A Year of Good." The video overflows with positivity, charitable causes, and kindness from employees and customers. The company goes the extra mile to connect with its customers, which is portrayed in organic social media-like video clips and images. Customers feel like they are part of Starbucks' success when they watch the video.
Watch the video here.
2. M&S Food: Adventures in Wonderfood 2017
Next, we have an advertisement for Marks & Spencer, a London-based department store promoting luxury food products. The 30-second promotional video has eye-popping visuals featuring colorful food and an excellent background. It may be a short video but watching it makes me hungry!
Watch the video here.
3. Colu
Colu digital currency platform has fantastic promotional videos. It encourages using blockchain technology that allows digital currencies such as Bitcoin to help local economies grow. Unfortunately, when you start mentioning phrases like 'distributed ledgers' and 'open-source in your promo video, not all people can understand.
To address this concern, Colu released a promotional video that tells a simple story. It narrates the experiences of a woman who engages with her local community using the Colu App.
The video integrates user-generated content with the traditional documentary style of filmmaking to justify authenticity. Read more about the Colu video here.
4. Nike's Colin Kaepernick Commercial
Then, here's Colin Kaepernick's ad for Nike. It is an influential promotional video that inspires everyone to push the boundaries and achieve incredible dreams.
Various angles, playback speed, editing, rousing music, and eye contact make this commercial a real celebration of sportsmanship and achieving the impossible.
Watch the video here.
5. Slack
Slack business communication app is becoming a popular alternative to existing messaging and emailing platforms. This promotional video feels like an episode of a comedy series related to a semi-dysfunctional video production company.
Slack uses an interview format that makes the video feel natural, authentic, and honest. The interview or testimonial format is the most straightforward format to convince prospective clients how valid it is as it is 100% transparent. Likewise, it makes the audience connect with the interviewee.
Watch the video here.
6. Fixed Gear San Francisco
City Bicycle Company are the group behind this dreamy and stylized ad for their high-end fixed gear urban bicycles.
The use of flares, speed shifting, and shallow depth of field add to the minimalist and romantic appeal of urban biking. Shooting the video at golden hour doesn't hurt and makes everything look gorgeous.
Watch the video here.
7. Samsung VR
Samsung shows off its virtual reality tech with a 360-degree ride along with Santa.
Many 360 VR videos tend to be visually appealing but lack a narrative. This video had texture, depth, and a simple story to make it more engaging. Plus, it's incredibly festive, and who doesn't like the holiday season?
Watch the video here.
8. Google Assistant
This promotional video recreates the classic film Home Alone by adding the google home assistant. The scenes are played and bring a smile to your face, Showcasing how effective google home is entertaining.
Watch the video here.
9. GoPro: The Adventure of Life in 4K
Unsurprisingly, a video camera company makes high-quality and fantastic reels. But, even with a limited budget, you can take inspiration from this popular video production gadget.
GoPro's marketing strategy is straightforward because they didn't once mention their product. They let the video speak, for they inspire you to explore and experience the world. And while enjoying the world's wonder, documenting it thoroughly never detracts me from the adventure. There are more than 28 million GoPro videos on YouTube, which are highly successful.
Watch the video here.
10. Greenpeace: The Little Explorer
"The Little Explorer" by Greenpeace is a promotional video that shows a young girl exploring the bottom of the sea in her imagination, pulling on her heartstrings. We are introduced to an idea into her creativity, curiosity, and wonder before being abruptly jolted out. Unfortunately, the young girl's dreams are shattered by the selfish actions of other people, called overfishing.
This promotional video is merely about selling more products but raising awareness about overfishing and its severe repercussions.
Watch the video here.
11. 3M Command Strips Campaign with M.C. Hammer
In this video, American rapper MC Hammer promotes a product of 3M. M.C. Hammer wants an end to "hammer time'' and shows off the capability of Command strips for hanging portraits without worrying that your house becomes Swiss cheese.
Again, we see humor and persuasion as compelling and convincing too. The audience is presented with the steps in using the product. No fuss!
Watch the video here.
Conclusion
There you have it! Some examples of great promotional videos pulled off well, in various ways, and with incredible creative flare. Hopefully, these examples inspire you for your next video project!
Promotional videos for businesses are crucial for any company heading towards expansion. In addition to separating yourself from the competition, an excellent corporate video allows you to present your company, services, and products with a clear, fast, and original message.
