Threads is the latest social media craze since its launch on July 5, 2023. A few days later, the Meta-owned social media app broke records because it witnessed 100 million sign-ups. But this new social media app opens a new avenue for marketing their products and services. Currently, companies can rely on the Meta algorithm to reach more people and increase engagement rates. But what are the best ways to get more likes and followers on Threads? Here are 10 Threads marketing ideas to get you started!
1. Post Memes
Since users can sign up with their Instagram accounts, Threads are another channel on which users can find memes. You can find memes on Instagram’s competitors: Twitter (also called X) and Reddit. From there, use a meme generator to create memes in seconds and post them immediately.
Additionally, memes are a great marketing strategy too. You can inject humor into your brand. Plus, you can connect with the audience with the latest or funniest memes. Or, you can create your own spin on memes by using funny images and adding captions to those images.
Casper is a master of posting memes on Threads. Although one of the images looks unsightly, it would still make you laugh. Even though that’s the case, they’re still promoting their product and implying that it will help customers get a good night’s sleep.
2. Announce Promotions or Events
If you have an upcoming product launch or event, Threads is another way to promote those. You don’t want them to miss anything new from you.
Here’s an example from Nike. They’re releasing new kicks on 8.8. Plus, it helps that it was a celebrity collaboration, so it’s much easier for them to connect with their audience, especially fans of the celebrity.
3. Share Blogs or Articles
Threads allow users to post links. Hence, you can share your blog posts or articles to increase website traffic and reach your audience on a different or new platform. You can simply post the blog link, and the blog will appear as a card. Or, you can provide a summary to inform your audience about the content. Make sure that the blog post has a high-quality feature image since that would appear on the card.
Check out this example from Marketing Profs. Write a copy that your audience will engage with. Then, use check emojis instead of bullet points. Finally, ask a question so that your followers can quote your post.
4. Upload Vertical Videos
Since Threads is a mobile-only app, it makes sense to post vertical videos than horizontal ones. Not to say that horizontal ones aren’t allowed. But accessibility-wise, vertical videos are better for consuming content. Amazon and Shopify are two notable brands uploading vertical videos to connect with their audience.
5. Publish Carousels to Explain or Tell a Story
One advantage of Threads from Twitter is the carousel-like structure when viewing various media. On Twitter, it would appear as four cards, which you can swipe once you click on any of the images. However, Carousels can create a narrative-like structure. Plus, users don’t need to click on one image and swipe. They just have to swipe and see how your post plays out.
Check out this example from Mailchimp. Instead of using the 500-character limit on Threads, you can post images to show a process. Mailchimp created a checklist to help remind its followers of the best practices during the holidays.
6. Post Original and High-Quality Images
One best practice for posting on social media is publishing high-quality images. Aside from that, you should also post original images. On social media platforms, users are exposed to the same images due to trends or their viral nature. That’s why original images would be a great marketing strategy.
Asana is the best example of posting high-quality and original graphics. They use graphics for how-tos, explainers, and tag-yourself posts.
7. Use Emojis
Threads is a fun place to connect with your audience, particularly younger millennials and Gen Z. That said, don’t be afraid of using emojis once in a while. However, if you have a brand tone to follow, you can use emojis depending on the context. Brands that use emojis are:
- Hubspot
- Canva
- Intuit Quickbooks
- Lululemon
- Twilio
8. Follow Trends
Like Twitter, you can find the latest trends on Threads. Trends go by quickly, and brands have the opportunity to have fun with them. It could be the latest memes, gifs, or text trends, brands can hop in. So far, Barbie trends remain popular. That’s why brands like Hootsuite used the Barbie and Ken mugshot memes on one of their latest posts.
Another trend that brands followed was posting emojis only when Threads took off. Then, brands reposted other brands’ emoji posts to show which ones are active on the social media platform.
9. Create Challenges or Games
Brands don’t have to be serious all the time. If you want more people to engage with your brand, let the audience take center stage by posting challenges. For example, Barnes and Noble posted a bingo card with all the books that customers can read monthly. It’s one way to entice customers to go to their nearest Barnes and Noble or order online and post their progress.
Meanwhile, here’s Atlassian’s take on puzzles. It’s a simple crossword puzzle with one word revealed to help users solve the puzzle. Plus, it’s an amazing way to acquaint new followers with your features and other info in a fun way.
10. Repost Reviews
Threads are a great place to discover new brands. As a business, you want people to discover your brand on social media. Even if you’re casting a wide net on other social media platforms through ads, it won’t be enough. Reviews are an excellent way to promote your brand. But you don’t have to post the reviews yourself. In fact, you can urge your target audience to post. Or, you can discover what people say about your brand.
An example of a review repost comes from Unbounce. Although they have two so far, it will help new users know how Unbounce has helped current users.
Aerie is another brand reposting their users’ posts. They go the extra mile by posting the link to the outfit they wore.
