Using animations in marketing has proven to increase company revenue. Any marketer or entrepreneur will tell you animation is a favorite and vital medium due to its unmatched versatility. It has the potential to increase conversions when integrated into landing pages. Moreover, animation can also double open and click rates when used in visual email communication. If you’re a marketer or entrepreneur investing in animation, use the best animation tool. These top 10 animation platforms are the only tools you need in 2023.
1. Doodly
Nothing beats Doodly when it comes to choosing the most straightforward whiteboard animation software. This animation tool has created over a million animations, and users can see why. Users will enjoy the platform’s user-friendly tool, which lets anyone create professional and realistic whiteboard videos in minutes.
Whether it’s glass board, blackboard, or green screen animations, Doodly’s Smart Draw Technology lets you import images on your whiteboard animations. Select the doodle image, click and drag it to the canvas, and Doodly will magically draw the image for you. But don’t take out word for it. Try it out yourself.
2. Tonboom
From feature films to TV series, Tonboom’s Harmony and Storyboard Pro tools lets users unleash their artistic freedom. This is why most sizeable 2D animation studios worldwide use Tonboomm for their ads, explainer videos, games, and TV shows.
Tonboom helps professionals and enthusiasts create cut-out paperless animations in every style imaginable. You get unlimited animations with all the functionality and flexibility of its tools to create a quality outcome. Use Tonboom’s advanced drawing tools to switch between pencil to brush quickly, bitmap to vector, or textured to solid.
3. Powtoon
Enjoy over a hundred animated templates, characters, soundtracks, video backgrounds, and more from Powtoon. Don’t worry about not having design or tech skills when using this animation tool, as it lets you work easily.
Log in to your Powtoon account, choose one of Powtoon’s pre-designed animated video templates or create your own. Edit your template to make it your own, and download it as an MP4 file. It’s that easy!
4. Adobe Animate
If you’re thinking about publishing to multiple channels in various formats, Adobe Animate is the best animation tool you can rely on. Create web and mobile content for ads or games through Adobe Animate’s powerful animation tools. Design start screens, build game environments, and integrate audio to make animations fun and engaging.
Make your characters come alive by drawing expressive characters via Adobe Fresco’s live brushes. If you’re planning to use animations for ads, you can use this tool to make interactive web banners that appeal to target audiences. Since you can publish to multiple platforms like HTML Canvas, Flash, or SVG, it ensures you’ll have extensive reach.
5. Animatron Studio
You can do so much from a robust and powerful tool that lets you access over 500,000 royalty-free video clips, photos, and audio. Animatron Studio also offers more than 200 pre-animated sets, which you can drag and drop in the whiteboard technology.
However, you can also use your photos, audio, graphics, or videos and combine, slice, or annotate them on the canvas. But the best part is users can quickly share animations directly from the preview page or video editor!
6. Animaker
It doesn’t matter if you’re a non-designer, beginner animator, or professional, Animaker will make it worth your while. This best animation tool was voted as the No. 4 Best Design Product worldwide, which is why the world’s leading brands trust this tool.
Take advantage of a simple drag-and-drop builder, powerful character builder, over 100 million stock photos and videos, and more than 1,000 templates.
7. Visme
There is no need to look any further if you want an all-in-one platform to create your marketing collaterals. Whether it’s presentations, data visualizations, documents, videos, or branded content, Visme is worth a subscription. It allows you to add animations to every object regardless of the type in a few simple steps.
Select the object you wish to animate and click the Animate button at the top. Select Visme’s animation presets from the dropdown menu and click Apply. View your animation by clicking the Preview button and select Show object list from the menu to manage animation objects on your timeline.
8. Pencil2D
Nothing beats this intuitive and user-friendly animation software that makes 2D hand-drawn animations. When it comes to easy-to-use video editors, Pencil2D is the best animation tool in the market.
Enjoy a lightweight and minimal design so you can focus on the task without confusion. You may seamlessly switch between vector and raster workflows, letting you paint, ink, and sketch anywhere. Pencil2D is a cross-platform tool that runs on macOS, Windows, FreeBSD, and Linux. But one of the reasons users love Pencil2D is because it’s open-source software, which means it’s free forever!
9. KeyShot
KeyShot is different as it allows animators and users to design 3D animations with easy rendering. Apply suitable lighting and materials as quick as lightning. This powerful interface lets you see your changes in real time too. Expect to achieve quality results in minutes through KeyShot’s workflow-based interface.
You may also bring speed and agility to every project and access vast 3D file format support. If you’re making feature films or TV series, make the characters more realistic using an exclusive partner material, preset or a custom one.
10. Blender
Blender is the best animation tool if you’re looking for open-source and free software. It’s unbelievable that a robust Python-controlled interface is free to use forever. Customize animations by adjusting layouts, sizes, colors, and fonts. You can also access more than hundreds of add-ons from contributors or create your own using the Python API tool.
On top of that, enjoy a myriad of features such as ultra-realistic rendering, modeling sculpting, 3D painting, Python scripting, and more. Finally, Blender’s high-quality animation and rigging tools are a favorite among filmmakers and professional animators. Try the tool yourself to learn why!
