Email marketing goes beyond promoting a brand’s products and services to potential customers. It’s also about education, brand recognition, and relationship nurturing. It’s no surprise that marketers are integrating email advertising into their arsenal. With a proven ROI record, sending email newsletters is one of the most effective ways to connect with your target audience. And Mailchimp is one of the best tools for it.
Due to its robust features, Mailchimp is the go-to platform for digital creators and business owners. However, other options also offer features that Mailchimp doesn’t. Here are the 10 best Mailchimp alternatives you must check out.
1. Constant Contact
Constant Contact is well-known for its user-friendly interface and extensive features. The platform offers a robust AI-powered tool that delivers content options for your email. Input the keywords, and they’ll do the rest. The software also uses a drag-and-drop feature with hundreds of pre-designed templates. You’ll also enjoy dynamic content blocks that are adjusted based on who views the emails. Plus, you can create more connections through the automated paths that ensure birthday wishes (and all scheduled emails) are sent on time.
Constant Contact Pricing:
2. Brevo
Formerly known as Sendinblue, Brevo runs on over 150 digital tools, making it easy to connect with your favorite apps seamlessly. Brevo is also your all-in-one CRM platform that lets you write emails, SMS, chat and more. It also offers a reliable marketing platform that offers multi-channel campaigns. You can use Brevo for free, and no credit card is needed. Brevo’s top features are email marketing, automation, and SMS and WhatsApp campaigns.
Brevo Pricing:
3. ConvertKit
This platform is for you if you’re a blogger or content creator. Enjoy robust automation and segmentation features that make blogging and content creation quick and easy. To date, ConvertKit has helped more than 600,000 content creators worldwide. Aside from automation, the platform offers a seamless, clutter-free writing and design process. You can enjoy features such as trigger email sequences, subscriber organization, customer journey customization, etc.
ConvertKit Pricing:
4. ActiveCampaign
ActiveCampaign is your email marketing software that provides advanced automation features, lead-scoring capabilities, and CRM integration, among others. The platform has helped brands from more than 170 countries scale to the next level. With ActiveCampaign, you can build responsive email newsletters that help increase clicks, opens, and actions. The software enables you to nurture and engage with your readers through intelligent marketing automation.
ActiveCampaign Pricing:
5. GetResponse
If you need webinar features and landing page builders, GetResponse is your best bet. It’s an affordable and user-friendly platform to grow your list, automate communication, and easily send emails. You can enjoy features such as nurturing subscribers, retaining customers, synchronizing campaigns, increasing sales conversations, converting website visitors, migrating effortlessly, etc.
GetResponse Pricing:
6. MailerLite
Known for its award-winning 24/7 customer support, MailerLite is one of the best Mailchimp alternatives. One of MailerLite’s best features is letting users choose from three powerful editors. You can use the easy drag-and-drop editor with some interactive content blocks. You can also use the rich-text email editor to add links, bullet points, images, and more. This way, you can enhance your email messages and connect with readers more. Finally, you can use the user-friendly HTML email editor that lets you customize snippets, variables, and an automatic email CSS inliner.
MailerLite Pricing:
7. AWeber
AWeber takes on a more straightforward approach to email marketing. It provides users with simple yet effective email newsletter tools and customer support. You can use ready-made, captivating landing pages. You may also connect your other tools and grow your email list even more. Additionally, its straightforward interface lets you set up your online store within minutes. You can also collect payments in more than 100 countries. There are multiple simple yet effective features in store on AWeber’s platform.
AWeber Pricing:
8. Klaviyo
If you’re running an eCommerce business, Klaviyo is the perfect tool. Use this platform to integrate with your current online stores. Segment your email lists and use email automation like you haven’t before. Unsurprisingly, Klaviyo has helped 143,000 brands in more than 80 countries. This is all thanks to Klaviyo’s intelligent features packed in one robust and reliable platform, which is included in any email or SMS plan.
Klaviyo Pricing:
9. Drip
Drip is a powerful, affordable, and user-friendly marketing automation platform. This Mailchimp alternative has lived up to its 99 percent delivery rate reputation. Users can run complex automations with ease using Drip’s drag-and-drop builder. You can also build behavioral lifecycle segments that are updated automatically. This way, you can send targeted email newsletters to highly interested recipients, increasing conversion. Using Drip’s segments can help brands earn five times more profit than those who don’t.
Drip Pricing:
Drip’s pricing depends on the list size and send volume.
10. HubSpot
HubSpot is one of the best and most popular Mailchimp alternatives due to its comprehensive marketing suite. It’s an all-in-one CRM platform with a dedicated email marketing tool. HubSpot’s email marketing tool is part of the Marketing Hub plan. You get all the features of email marketing software, such as email creation, clickthrough rate enhancement, A/B testing, AI writing assistance, etc. Moreover, you also get access to HubSpot’s easy-to-use editor with a drag-and-drop feature to help you design professional emails that improve conversions.
HubSpot Pricing:
Final Words
These 10 best Mailchimp alternatives are worth looking into if you have other needs that Mailchimp doesn’t offer. If one of these email marketing tools fits your needs, explore more of their features, benefits, and pricing plans on their corresponding websites.
