Starting a business can be both thrilling and terrifying. To keep the excitement and banish the fright, you need to get help via the best marketing tools . Here is a list of the top ten made explicitly for startups and small businesses.
1. WordPress The first step in establishing your startup's online presence is to build a website. WordPress is an excellent choice as it powers over 478 million websites worldwide , a whopping 43.5%. Its user-friendly interface, customizable themes, and various plugins make it a favorite among website owners.
Your WordPress website can serve as your business's central hub to showcase your products and services, share updates via blogs, and sell directly from it. It has multiple SEO (Search Engine Optimization) features to help your website's visibility on search engines. You can easily set up your site even without the technical skills, making it a perfect option for those with limited finances.
2. Google Marketing Platform Next on your list of the best marketing tools is the Google Marketing Platform . It is a powerful suite of tools that lets you gain valuable insights into your website's performance. Once you've built your website, it's time to track and monitor its performance. The platform can track various metrics like user behavior, demographics, and traffic sources to help you understand how visitors interact with your site.
Google Marketing platform allows you to monitor key performance indicators (KPIs), such as page views, bounce rates, and conversion rates. These data can help you identify which of your marketing efforts is driving traffic and revenues. It also lets you make data-driven decisions to enhance your site's effectiveness for business growth.
3. Canva You must now design attention-grabbing marketing materials for your website, social media posts, and other marketing channels. Canva is the perfect marketing tool for this, as it lets you design for free. Its intuitive drag-and-drop interface allows anyone to craft visual assets without artistic skills.
Canva also offers a wide selection of pre-designed templates that you can customize to fit your brand personality. This saves you time, money, and energy while providing professional-quality designs. It also has collaboration tools that let you work with your team effortlessly, allowing you to craft memorable and engaging graphics.
4. Mailchimp You can now set up and automate your email marketing campaigns with Mailchimp . This marketing tool allows you to easily create, manage, and automate email campaigns. Its user-friendly interface and customizable templates let you design eye-catching emails, newsletters, and other promotional offers.
What makes Mailchimp stand out is its automation features. You can use it to set up email sequences based on your customers' behavior. It can send welcome emails for new subscribers or follow-ups for abandoned carts. It also has powerful analytics and reporting tools to help you gain insights into your email marketing campaign performance.
5. Hootsuite It's now time to market your brand on social media, and the best marketing tool for this is Hootsuite . It is a comprehensive social media management app that can help you manage and schedule your social media posts across multiple platforms. It lets you plan and organize your content calendar in advance to have a consistent and strategic presence on Facebook, X, Instagram, LinkedIn, and many other platforms.
Hootsuite also offers analytics and reporting tools to track your posts' performance, measure engagement, and gain insights into your audience's behavior. This can significantly help you refine your social media strategy and create content that resonates well with your target market.
6. Leadpages Capture more leads by creating high-converting landing pages. To do this, you need Leadpages , a powerful marketing tool designed specifically for this task. It has a drag-and-drop interface that lets you craft eye-catching landing pages even without coding knowledge. It has customizable templates, allowing easy customization based on your brand's aesthetics.
One of Leadpages' standout features is its conversion optimization tool. It has built-in A/B testing that enables you to test different versions of your landing pages to find out which performs better. It also integrates with many email marketing services, CRM systems, and other digital tools to help you manage and nurture leads.
7. Mangools SEO is the strategy to have your website rank high on search engines. To get a better chance of placing in front of those searching for businesses like yours, you need an SEO tool at your disposal. This is where Mangools becomes a valuable asset.
Mangools enhances your SEO strategies by performing keyword research to optimize your website content for search engines. It can analyze your competition and discover the keywords that they rank for. It gives you access to historical data and trends to help you make informed decisions. This will improve your online visibility and attract more visitors through effective keyword targeting.
8. Ahrefs Offering a comprehensive suite of toolsets for SEO, Ahrefs is a popular and sought-after tool for marketing your business. You can use it to search for relevant keywords, audit your site, track its ranking, and analyze your backlinks. These enable your business to attract more organic traffic.
In addition, Ahrefs provides in-depth competitor analysis to help you gain a competitive edge. Its content explorer feature lets you discover high-performing topics to help you create more engaging and compelling content.
9. Hotjar Your next marketing tool should give you insights into how users interact with your website. Hotjar has features such as heatmaps, which give you a visual representation of where users are clicking, tapping, and scrolling on your site. These will help you identify popular areas that attract visitors' attention, revealing any navigation issues that can be overlooked.
In short, Hotjar helps you make informed decisions to optimize your website layout and improve its user experience. Aside from the heatmaps, it also provides session recordings that enable you to watch user interactions in real-time. This further informs you of user behavior and how they navigate through different pages.
10. HubSpot A comprehensive customer relationship management (CRM) platform, HubSpot integrates multiple marketing tools into one unified system. This makes it easier for you to manage and optimize your marketing efforts. It has tools for email marketing, social media management, content creation, SEO, and analytics.
HubSpot also features marketing automation capabilities that you can use to create personalized workflows. It automates repetitive tasks such as email follow-ups and leads nurturing to save you time and effort, allowing you to focus on more crucial business matters.
