If you’ve ever managed a marketing campaign for a brand, you’ll know how challenging it is to capture your audience’s attention and hit key performance indicators (KPIs), all while keeping up with the trends and staying consistent.
Data from the Sprout Social Index reveals that finding bandwidth or talent is the top challenge faced by social media teams in 2022, followed by providing a return on investment (ROI) and social execution.
Enter campaign management tools, which aim to help marketers automated certain aspects of the campaign so they can focus on more pertinent tasks that require crucial decision making.
What are Campaign Management Tools?
Campaign management tools are software solutions designed to boost and streamline marketing campaigns. These tools allow marketers to plan, execute, track, and optimize campaigns across various channels.
Some of the benefits of campaign management tools include:
- Automation of repetitive tasks with efficiency (e.g., posing on several social media platforms)
- Enhanced analytics and reporting features that provide insights into key metrics
- Organized campaigns and better collaboration within the marketing team.
These tools offer robust marketing services for small businesses and agencies that serve multiple clients.
Most Popular Campaign Management Tools
Here are some of the best campaign management tools to check out if you’re looking for solutions to streamline your campaigns:
1. HubSpot (For Email Marketing and Customer Service)
First on our campaign management tools list is HubSpot, which many users hail as the best option for email marketing. This tool offers a user-friendly interface for creating, sending, and tracking email campaigns. You can also step up your campaign with A/B testing.
Key features:
- Marketing automation
- Centralized database
- Landing page builder
- Social media tools
- In-depth analytics
Pricing: The platform offers various plans that suit a range of business sizes. Marketing Hub Professional, which provides automation, campaigns, and reporting, starts at $800 per month. They also offer Marketing Hub Enterprise for advanced features at $3,600 monthly.
2. Storychief (For Content Marketing)
Storychief is a solution for B2B marketing teams that help users conceptualize, build, and distribute marketing content. The platform allows users to publish content in various channels, making it easier for teams to release pieces with maximum impact and media mileage.
Key features:
- Repository for media files
- Content marketing dashboard
- Publishing to multiple channels
- Metric reporting
- Collaboration features
Pricing: The platform offers a free plan that allows access to SEO and social media performance analytics. Storychief’s paid content marketing plans start at $59 per user per month.
3. Mailchimp (For Email Marketing)
Widely used for email marketing, Mailchimp offers various features to create, execute, and track email marketing campaigns. The platform features a drag-and-drop email builder, making it user-friendly even for new email marketers.
Key Features:
- Drag-and-drop email builder
- Pre-designed Templates
- Audience segmentation
- Automated email sequences
- A/B testing feature
Pricing: The platform offers a free plan for up to 500 contacts with basic email marketing features. Mailchimp’s paid plans start at $13 per month, making it affordable for solopreneurs and small businesses.
4. Salesforce (For Marketing, Sales, and Customer Service)
Also included in our best campaign management tools is Salesforce. This customer relationship management (CRM) platform offers a range of tools not only for marketing, sales, and customer service. This solution is well-known for its automation and analytics.
Key features:
- Customer journey mapping
- Detailed analytics and reporting
- CRM integration
- Capturing, tracking, and managing leads
- Email and social media marketing
Pricing: If you’re looking for free campaign management tools, you’d be glad to know that Salesforce offers a free trial. After the 30-day trial period, however, their cheapest edition with limited features called Starter Suite costs $25 per user per month.
5. Hootsuite (For Social Media Marketing)
Hootsuite is another strong name among campaign management tools in digital marketing. The platform allows users to schedule posts on various social media platforms and provides templates to enhance marketing content.
Key features:
- Social media scheduling and publishing
- Social media templates
- Social media calendar
- Automated inbox for comments and direct messages
- Monitoring and social listening features
Pricing: Hootsuite’s Professional subscription costs $99 per month for one user. Its most popular package, Team, costs $249 per month for three users.
6. Asana (For Project Management)
Asana is a tool for campaign management in digital marketing that allows you to plan campaigns and track task progress in one place. Team collaboration is a crucial ingredient in marketing campaigns, and this platform helps ensure that everyone within the team is on the same page and that workflows are streamlined efficiently.
Key features:
- Task management and tracking
- Templates for workflow
- Manual processes automation
- Collaboration tools
- Reporting tools
Pricing: Asana is a free campaign management tool for individuals and small teams. Its paid tiers offer a wider range of features and capabilities, starting at $10.99 per user per month.
Frequently Asked Questions (FAQs):
Here are a few frequently asked questions related to campaign management tools:
What is campaign management CRM?
A campaign management CRM system is a tool that helps users plan, execute, and track marketing campaigns by organizing customer data, automating tasks, and providing insights into campaign performance. By integrating marketing efforts with customer data, it enhances targeting and improves overall campaign effectiveness.
How do you manage a campaign?
Managing a campaign plan entails setting clear objectives, planning and scheduling tasks, creating engaging content, and tracking performance. It may also involve adjusting the campaign, guided by metrics insights.
How do you make a campaign strategy?
Start with knowing your goals and identifying your target audience. Then, conduct market research to understand your competition and audience needs. Develop a clear message, choose appropriate channels, set a budget, and outline a timeline with specific milestones and metrics for tracking success.
.jpg)
