Thanks to the emergence of graphic design software and AI apps, marketers and startup owners have relied on these tools to generate design work. These tools offer convenience and reasonable prices but come at a cost. Lack of originality and possible copyright issues can hinder brand building. Your brand can thrive by partnering with creative design services. Here’s why you need them to cement your identity and become a distinguished brand!
1. Hire the Best Designers
Creative design services ensure that only the top designers are part of their elite teams. After all, they are vying for any startup or company’s attention and aim to become their trusted partner. With this in mind, you don’t need to hire freelance designers for every creative or graphic design project. You can ask for a quote or subscribe to their service and outsource your design work to them!
2. Follow a Design Process or Philosophy
Aside from their top talents and fantastic portfolio, creatives uphold standards that keep them focused and remind them of their objectives to fulfill their client’s needs. Agencies particularly have processes that keep them in check when doing client projects. Other design services follow design thinking to provide clients with top-notch work.
3. Produce and Value Quality Work
Agencies and many graphic design services have a reputation for providing quality work to clients, regardless of how small the project is. They won’t stop until clients get the best quality work. Unlimited graphic design services, for example, offer unlimited revisions. If you’re a subscriber of any subscription-based design service, rest assured that designers will follow what you need with designs.
4. Kickstart Your Branding Journey
Branding is an essential part of any business identity. It’s the concept that distinguishes you from other businesses. Creative design services can help you start your journey into becoming a well-known brand. This starts with branding assets like logos, typography styles, and colors. Then, you can collaborate for a longer time on other design work.
5. Make Creative Design Variations
As their name suggests, you can count on them to provide creative designs.
Sure, graphic design apps can help you work on becoming creative with your designs. Plus, they have the added benefit of templates to edit anytime when posting or distributing your visual assets. However, templates can take the “creative” out of your designs. After all, the point of branding is to be unique from other businesses.
Expert creative designers may use references or get inspired from other designs but are masters at producing creative designs. They use the latest trends and research the best design style for your brand and industry. Moreover, they create custom designs for you, such as social media and ad templates, websites, presentations, etc.
6. Keep Branding in Mind
One advantage of working with creative designers is they keep branding consistent across various visuals. Let’s say you’ve worked with designers before and want to work with a new team. A creative design service can maintain your branding so long as you have complete branding assets.
7. Handles Complicated or Big Projects
If you’re a startup or marketing team with a growing design demand, it can be overwhelming to work on it, especially if you don’t have enough designers on the team. A creative design service can help small marketing teams or startups lighten their load, especially if they have tons of projects on their plates. After all, they have a dedicated design team that can complete your work in no time. Plus, you don’t have to stress out on completing every design task.
How to Choose the BEST Creative Design Service?
Choosing a creative design service can be a time-consuming process. This involves reading various lists or search engine queries to find the ONE service that fits your business. Instead of going through multiple lists or search engine pages, know how to select the service that is RIGHT for you.
1. Identify Your Budget
You can find numerous creative design services at your fingertips. But the thing is, these companies offer different services and rates. When starting your search for the BEST design service, you need to know what your budget is first. If you have a small budget dedicated to design, you can opt for one-off graphic design services or subscription-based design services. For one-off designs, prices start at $99. You can save money with packages. Meanwhile, unlimited graphic design services start at $499/mo.
On the other hand, if you have a bigger budget to spare, agencies are ideal for you.
2. Determine Your Design Needs
After knowing how much your design budget is, it’s time to know your needs. Design services offer various turnaround times. Some design services have a 1 to 2-day turnaround time. This is ideal if you’re in a hurry. However, if time isn’t an issue, you can go for agencies since they have an intricate process of creating your visuals.
Moreover, identify what and how many designs you need. If you plan on posting designs regularly and monthly, an unlimited design service is the top option. They are also all-around design services; you can pretty much request anything, like blog graphics, email designs, marketing assets, packaging, and more!
Meanwhile, one-off design services can be cheaper, especially if you just need a few assets monthly. They also have a quick turnaround time.
However, if you want specialized work, agencies are the go-to service. They can create various design materials, but if you want to start with branding, for example, they focus on making designs associated with that category.
3. Read Reviews
Reviews are one way of knowing that a creative design service is legit. You can rely on Trustpilot and G2 for most design services. The agency counterpart for Trustpilot and G2 is Clutch. They also verify reviews before it goes public.
4. Check Portfolios
Most creative design services post portfolios to present their work. Plus, it’s to show that they’ve worked with previous clients. Even though it can be difficult to know if one’s designs are from the company, you can do further research. Still, portfolio reviews are a good way of identifying if the business can meet your expectations and knowing if they can design your preferred aesthetics and styles.
