Today's business landscape has become so competitive that you need powerful tools to give you the edge to succeed. However, digital marketing agency software abounds, and deciding which to get can be confusing. Here is our list of the best digital marketing agency tools to help narrow your choices.
1. Slack
While not functioning as a digital marketing tool, Slack can help you and your team manage and organize all your marketing endeavors. It allows you to create dedicated channels for your projects, teams, or topics. It provides you with a centralized platform for communications to make it more straightforward.
Slack is ideal for large teams looking for an efficient way to collaborate. Its file sharing, integrations, and real-time updates help boost your team's productivity. Slack has a free plan that is perfect for small teams and startups. If you want more features, premium plans cost from $7.25 up.
2. Whatagraph
A robust digital marketing analytics tool, Whatagraph, can help you with data aggregation and visualization. Its centralized dashboard gathers data from sources such as Google Analytics, Google Ads, and social media channels. It lets you easily create visually appealing charts and reports to see your brand's marketing progress.
You can also use Whatagraph to compare and analyze metrics across various channels to help you identify trends and optimize performance. Its pricing is flexible and tailored to your business needs. You need to contact them directly to get a quote.
3. Calendly
A popular online scheduling tool, Calendly helps you manage and organize the process of booking appointments and meetings. Potential clients who find booking appointments with you easy gives you a higher chance of converting them into customers. This digital marketing agency tool helps reduce wait times, provide personalized interactions, and improve team collaboration, among many other things.
Calendly also provides analytics to help you track appointment bookings, identify popular times, and measure the effectiveness of your marketing campaigns. It has a forever-free plan and three premium ones with monthly fees that start at $12 per seat.
4. GrowthHackers
An online community and resource platform for growing your business, GrowthHackers lets you learn, network, and keep updated on the latest in your industry. It has a community forum where you can ask questions and share tips in marketing. It also has a job board if you're looking to hire team members.
In addition, GrowthHackers has a huge collection of articles, blog posts, and case studies on growth marketing. It also connects you with other digital marketers and potential collaborators. It is a free online community that lets you access most of its resources, content library, and events calendar.
5. Metrics Watch
To see if your marketing campaigns are working, you need digital marketing agency software like Metrics Watch. It will give you comprehensive insights to help you track and analyze key metrics across various channels, including SEO, PPC (pay-per-click), social media, and email marketing. It gathers valuable data from multiple sources, such as Google Analytics, Google Ads, and Facebook Ads.
Metrics Watch can help you make data-driven decisions, boost the efficiency of your marketing efforts, and optimize them for better results. It also lets you track performance and measure ROI.
6. SE Ranking
Another practical digital marketing agency toolkit is SE Ranking. It has features to help you optimize your website's search engine visibility with a wide range of functionalities. These include keyword research, rank tracking, on-page SEO, backlink building, and technical SEO.
SE Ranking also offers tools for Local SEO, SEO audits, competitor analysis, and white-label reporting. It has a free trial that lets you explore its many features and three paid plans with pricing that starts at $52 per month.
7. Movavi
Video marketing is one of the most effective ways to boost your brand's online presence. This is why Movavi is a valuable software for your digital marketing ventures. It is user-friendly, making it an excellent choice for non-technical users, beginners, or those without a dedicated team of video editors.
Movavi has the tools to help you edit videos and photos, record your screen, add titles, music, backgrounds, and more. It offers an array of pricing options for its many software products. To give you an idea of how it costs, a one-month video editing subscription costs $19.95.
8. NapoleonCat
Managing your social media channels can be laborious, hence the need for a tool to help you handle it with ease. NapoleonCat is an excellent option, enabling you to monitor, analyze, and engage with your audience across social media networks. It helps you schedule posts, track and respond to comments and messages, and monitor mentions of your brand, competitors, and industry keywords.
NapoleonCat also provides analytics tools to measure the performance of your social media marketing campaigns. Its engagement tools enable you to run and manage contests and giveaways. Familiarize yourself with it via its free trial and upgrade to any of its paid plans, with pricing starting at $32 per month.
9. Mockplus
Creating visual assets requires careful and thorough planning. To find out if your designs are helping your brand market itself, you need Mockplus. It is a popular prototyping and design collaboration tool that helps your marketing team create interactive prototypes and wireframes for websites, mobile apps, and other digital products.
Mockplus is user-friendly and allows you to easily add components like buttons, texts, images, and icons to your designs. It is an ideal tool for design teams, marketers, and product managers. It has a free trial and two paid plans with monthly fees starting at $29.50.
10. Octoboard
Offering a wide array of features, Octoboard can significantly enhance your digital marketing efforts. It has comprehensive analytics tools, a client reporting feature, keyword and SEO tracking capabilities, and lead generation tools. It can also help you optimize your online advertising, convert and retain customers, and increase your revenue through effective data analysis and reporting.
Octoboard integrates with many popular cloud applications to ensure that you have up-to-date information without manual intervention. It offers a free trial that lets you explore the software, or if you prefer to get a paid plan, it has several options for both business and marketing agencies. Pricing starts at €15 or around $16.63.
