Email is a truly effective way to market your business, but one that's laborious and time-consuming. That is if you don't use email automation software. If you don't know what this is and want to learn how to use its magic, read on. Here are the 10 best email marketing automation software you can check out:
Intercom
If you're a new business owner and looking for an all-in-one solution, Intercom is your best bet. It does more than automate your email strategies for you, it also is a CRM (Customer Relationship Management), customer service tool, and more. It can help with your custom audience segmenting, A/B testing your email campaigns, and provides analytics for these.
Brevo
For all sizes and business types, Brevo is an excellent email automation app. It lets you launch your email campaigns in minutes, thanks to its ready workflows and email templates. It has an AI subject line generator that is effective in getting your emails opened and read. It also offers integrations with WordPress, Shopify, and PrestaShop, among others.
HubSpot
With features such as dynamic list building, lead routing, segmentation, and internal notifications, HubSpot is one of the best email marketing automation tools there is. It is primarily a CRM system, but you can also use it for a wide array of uses. It acts as a sales, marketing, and customer service hub that has a focus on collaboration.
Mailchimp
What makes Mailchimp stand out from the rest is its content studio tool that lets you craft email design layouts that are dynamic and unique. It also supports signup forms and surveys, has a website builder, automated welcome emails to new clients, and reminder emails for those who abandoned their carts. Mailchimp ’s additional features include website, landing pages, social media ads, and postcard creation.
Customer.io
Enhance your email marketing strategy with Customer.io , a feature-packed option for automating your email campaigns. It offers API-triggered workflows, automated and personalized messaging, multi-channel connectivity, and integrations with popular tools. It taps into the real-time data of your customers to help you craft data-driven campaigns across various channels. Its Journeys and Data Pipelines lets you segment your customers and link you to your entire tech stack.
Zoho Campaigns
A part of Zoho's comprehensive suite of cloud software, Zoho Campaigns is its email marketing arm. It has a drag-and-drop email editor that allows for quick and easy email personalization. Aside from this, this software also offers signup forms, contact management, email template builder, SMS campaigns, and many others.
Constant Contact
With workflow automation, list management, embeddable website forms, and simplified reporting, Constant Contact is an excellent option for email marketing. It offers email or ticket support, live chat, and phone support, features that you rarely find in many of its competitors. It also lets you set up content calendars, reply to messages in real time, and run social media ads on Facebook and Instagram.
ConvertKit
With more than 600,000 creators using ConvertKit , you know you're in good hands. It lets you send beautiful emails with its email designer , marketing, and deliverability features. Alongside these are its other tools that help with automating your marketing, monetizing content, and growing your audience. You can send emails based on your specific triggers, like new subscribers, customers making a purchase, and someone joining your email list, among others.
Ortto
Previously known as Autopilot, Ortto is a one-stop shop for all your email marketing automation needs. Its notable features include Journeys, Talk, and Ortto AI. These let you create personalized emails that resonate with your target audience. It leverages the power of AI to optimize your messages and live chats to enhance your emails' open and read rates.
Drip
Offering unique features for your email and SMS marketing endeavors, Drip is an excellent option for any type and size of business. It has a pre-built automated series that is optimized to drive purchases via its abandoned cart reminders. It also helps with post-purchase campaigns, product discounts, and many others. It integrates smoothly with popular ecommerce platforms such as Shopify, WooCommerce, and BigCommerce.
How to Choose the Best Email Automation Software
Choosing the best email automation software for your business largely depends on what your specific needs and goals. Below are a few factors you need to consider to help you make the best decision:
Features: Consider a software's ease of use, prioritizing those with drag-and-drop editors and pre-built templates. You can also check out a software's automation capabilities. This will depend on what actions you want to automate. This could be the welcome emails or abandoned cart reminders.
You may also want to check out software that has segmentation features and one that can send targeted campaigns based on your subscribers' behavior and demographics. This will help you craft emails that are tailor-made and relevant to your recipients.
Your Budget: If you have a limited budget, you can still enjoy the benefits of an email automation software. Choose those that offer free plans that will make the transition easier for you when you can already afford to get a paid plan. Most of these free plans can work for startups with its limited numbers of contacts and emails per month.
Additional tips when choosing an email marketing automation software:
Read reviews: Do a bit of research on different software options, such as the one above. FInd what users have to say about them.
Sign up for free trials: Many email automation software offer free trials that you can use to familiarize yourself with them. This will also be a good gauge if the software you tried is one that provides all the features you need.
Consider your long-term needs: Choose the software that can grow along with your business as your email list grows.
Conclusion This list of the best email automation software can help narrow down your choices. However, the decision will still be dependent on your business’s specific needs. Before subscribing to one, make sure you make a list of what these requirements are to make deciding easier.
