If you think email marketing isn't as effective as your other strategies, think again. According to statistics , only a few channels can compare to its average ROI (return on investment). Start planning your marketing today by choosing from these ten best email automation tools to help you succeed.
1. ActiveCampaign Packed with all the features you'll need for your email marketing, ActiveCampaign is a popular email automation tool for good reasons. It has a drag-and-drop email builder, unlimited email sending, automation workflow builder, email templates, segmentation, and robust analytics. And the list doesn't end there.
ActiveCampaign can also help you with the creation and automation of personalized customer experiences. It offers Omnichannel marketing, CRM, audience management, and many others. Pricing starts at $39 per month for its basic paid plan.
2. Keap Previously known as Infusionsoft, Keap is a sales and marketing platform that offers many other uses, including email automation. Its powerful features help businesses collect leads and convert them to paying customers, all while building lasting relationships with them. Its key features include curated email templates, advanced automation builder, and list segmentation, to name a few.
Keap also helps you with marketing and sales automation, payments and invoicing, appointments and scheduling, and others. It is also a CRM, a pipeline that can simplify your sales process and integrate with popular software. Pricing starts at $249 per month.
3. MailerLite A cost-effective option for small businesses and startups, MailerLite has a free plan and affordable paid ones. With prices starting at $20 per month, you'll get more than just an email automation tool. You can use it to build your website, create landing pages, publish blogs, and create sign-up forms, among many others.
For email automation, MailerLite has email editors that let you craft engaging campaigns thanks to its drag-and-drop editor, rich text editor, and custom HTML editor. It also has plenty of templates you can personalize to suit your brand.
4. Omnisend A relatively new email automation tool, Omnisend is also one of the most popular. With over 1000,000 brands under its belt, it is packed with features that help simplify your email marketing efforts. It automates welcome, browse abandonment, cart abandonment, upsell and cross-sell, order confirmation, and shipping confirmation emails.
Omnisend's best feature is its capability to combine social media interactions and history. It uses ad retargeting on Facebook and Google to generate actionable customer data. Pricing starts at $59 per month. It has a free plan that you can upgrade easily as your business grows.
5. Iterable A one-stop shop for all your customer communication needs, Iterable uses AI for most of its features. This includes customizable predictive gaols and marketing campaign optimization. It offers real-time data activation that helps you make data-driven decisions based on your customers' behavior. Its user-friendly tools make it an excellent option for those with limited technical skills.
A few of Iterable's notable users include DoorDash, Asana, Calm, and Redfin. This email automation tool is suitable for ecommerce, retail, media, consumer apps, education, and many other industries. Pricing starts at $500 per month.
6. GetResponse Helping its customers automate not just their email marketing, GetResponse automates the entire customer journey. From lead generation to conversion, it is a full-featured marketing automation suite. Its key features include list building, lead funnels, segmentation, email and SMS automation, website builder, and many others.
With over 350,000 businesses relying on GetResponse, you know it's a dependable option. It does not offer a free plan, but you can try it with its 30-day free trial. Pricing starts at $19 per month for its email marketing plan.
7. Braze Formerly known as Appboy, Braze is another comprehensive email automation tool. It aims to humanize its customers' connections through technology. It enables its users to customize their messaging across various channels, platforms, and devices.
A few of Braze's key features include segmentation and journeys, cross-channel messaging, personalization tools, and AI-powered optimization capabilities. It offers superb customer support and an intuitive user interface that is ideal for users without technical know-how. Pricing starts at $500 per month.
8. EmailOctopus Another excellent email marketing tool, EmailOctopus, lets you craft engaging email marketing campaigns in minutes. It is a feature-rich option that can help you grow your brand, communicate with subscribers, and track how your campaigns are performing.
EmailOctopus lets users route emails through Amazon Simple Email Service (SES), which is cheaper than other email service providers. This makes it a great fit for those with basic email marketing needs. Pricing starts at $9 monthly, but it lets you get started with a free plan, which you can easily upgrade.
9. Moosend If you're looking for an easy-to-use email automation tool, Moosend is your best option. Its best features include a drag-and-drop email editor, list segmentation, automation templates, website and user tracking, reporting, and more. It also has a split-testing tool that lets you compare different versions of your emails to see which performs better.
Additionally, Moosend has a landing page builder, newsletter editor, CRM tools, analytics tools, and product recommendations, among many others. Pricing starts at $7 per month with a free 30-day free trial.
10. Klaviyo An all-in-one platform, Klaviyo lets you follow up on leads, abandoned carts, and other emailing opportunities. Its key features include multi-channel marketing, a centralized place for email, SMS, mobile pushes, and customer review collection. It integrates effortlessly with popular platforms such as Magento, Shopify, Wix, and others.
With more than 146,000 users in over 80 countries, Klaviyo is an efficient way to connect with your customers across various channels. It has built-in forms and pop-ups, over 350 pre-built integrations, and automated A/B testing tools. Pricing starts at $60 per month. It offers a free trial, which you can use for 60 days.
Conclusion Finding the best email automation tool can be a confusing and challenging task. With so many options available, deciding the most suitable for your business requires careful research and planning. This list of the best email automation tools can help you make an informed decision.
