Email marketing has become part of every marketer’s arsenal. A Statista survey claims that email marketing revenue worldwide has reached 10.89 billion dollars. Since over four billion people worldwide use email, advertisers have found a way to tap into this audience. Through targeted email outreach, you can reach the right people with the right message. And why not? Email marketing can be automated, trackable, and highly convertible—with the proper email marketing online tools. Here are the top seven tools for email marketing freelance experts.
1. MailChimp
MailChimp is one of the most popular email automation tools email marketers use. Its key features are automation, analytics, email campaign creation, and audience management. It offers user-friendly and robust automation tools for both beginner and experienced marketers. Moreover, MailChimp has a variety of templates and customization tools to craft the most visually appealing email campaigns. Creating email designs doesn’t need coding skills.
It’s easy to convert leads through MailChimp as you can create emails based on browsing and purchase data. You can target customers through MailChimp’s advanced features, such as buying behavior, spending amounts, and predicted attributes. Analyze results through the platform’s funnel visualization features, industry benchmarketing system, and custom reports.
2. Penji
Graphic design is crucial in email newsletters that convert. You want to lure more customers through captivating designs. Whether you need designs for landing pages or emails, Penji is the best graphic design assistant. This on-demand graphic design company will help you with all your email marketing design needs. You’ll get unlimited designs in exchange for a flat monthly rate.
You must submit a design brief and wait for the first draft within 24 hours. Complicated design projects take up to 48 hours. Penji’s bespoke design platform also makes the design process quick and easy. The best part is adding up to 10 team members in the Penji app to monitor every design project. On top of assigning the best graphic designer suitable for the project, an account manager will also monitor every project to ensure deliverables are submitted on time.
3. Constant Contact
If you’re boosting email marketing and social media advertising, Constant Contact is the best tool for email marketing freelance experts. The platform also offers essential eCommerce tools if you’re marketing for an online store. This email marketing platform is best for beginners and experienced marketers. If you’re starting a new email marketing campaign, you can use sign-up forms, social posting, live phone, and chat support.
If you already have an up-and-running email marketing campaign, you can use features like targeting and personalization, online ads, videos, and time communication automation. Finally, if you’re an advanced email marketer, you can enjoy features such as custom contact segmentation, custom automation, ads with a dedicated Ad Manager, and other advanced email marketing options.
4. ConvertKit
This tool is for freelance email marketers looking to automate emails, create landing pages, and monitor subscribers. If you’re a blogger, influencer, content creator, or small business, using ConverKit makes your life easier. It lets you focus on simple email marketing tasks with robust features. ConvertKit’s easy-to-build automation sequences are one of the reasons why marketers love this tool. They can automate different aspects of their campaigns. This platform saves them time and money, from delivering welcome emails to personalized follow-up emails.
ConvertKit also takes pride in its tagging and segmentation features. It helps email marketers create highly targeted campaigns based on preferences, engagement levels, and subscriber behavior. It also offers a visual automation builder, letting email marketers quickly create complex email automation workflows.
5. Drip
Drip is an online tool that automates email marketing for eCommerce businesses looking to create a targeted and personalized user experience. This email marketing platform is tailored for eCommerce since it integrates with many platforms. It helps email marketers create marketing campaigns based on purchase history, customer behavior, and more. It also allows for detailed behavioral tracking, letting marketers monitor and analyze customer engagement and actions. This way, marketers can craft email newsletters according to customer behavior from product views, purchases, and website visits.
Another feature email marketing freelance experts love about Drip is its multi-channel marketing. It helps marketers advertise products through email and SMS. It lets you engage with your target audience, creating an integrated and cohesive marketing strategy.
6. Brevo
Brevo is the all-in-one platform that can deliver all your email marketing campaigns via multiple channels, such as WhatsApp, chat, SMS, or email. Brevo offers a user-friendly drag-and-drop editor so that you can create email designs with ease. Another reason why marketers opt for Brevo is how its pricing tiers are constructed. You can grow your email marketing list without extra cost using free unlimited contacts. Brevo’s plans are based on the volume of the emails you send, not the number of contacts on your database.
Another favorite feature is its ability to send transactional emails precisely, instantly, and reliably. You can send emails from one recipient to another using Brevo’s email API, with a delivery rate of 99 percent. Brevo’s free, ready-to-integrate inbound parsing also lets marketers make email newsletters a two-way exchange, making communication with target audiences easy.
7. HubSpot
HubSpot is one of the go-to email marketing platforms to date. It’s a one-stop shop for all your email newsletter and customer relationship management needs. HubSpot is a comprehensive CRM tool that helps you operate your business seamlessly. With its reliable email marketing features, you’ll increase those leads quickly. The platform offers a suite of sales, marketing, and service tools. With its easy drag-and-drop editor, you can also use HubSpot to create email campaigns. Customize your design by changing layouts or calls to action.
A highly convertible email newsletter comes with compelling copy. With HubSpot’s AI-powered copywriter, marketers can generate email marketing copy with simple prompts. For instance, the slash and highlight commands help you summarize, rewrite, or edit the current copy to make it more relevant to your branding and offer.
