As a new or small business, exploring various marketing strategies to grow your reach and find new customers is important. Email marketing is one of the most effective marketing strategies for small businesses. That said, finding the best email marketing platform to achieve your goals is crucial. And if you’re on the hunt for the best, here are our top picks for email marketing platforms for small businesses.
What can you expect from email marketing platforms for small businesses?
Most email marketing platforms have their own drag-and-drop editors and email automation tools. You can also get leads from landing pages and forms to streamline your workflow in one place! Plus, you can integrate other marketing strategies into your email marketing one like SMS! Finally, you can integrate tools like Shopify and Squarespace.
1. MailChimp
This list isn’t complete without one of the best email marketing platforms for any business. MailChimp has been the go-to email platform for businesses because it has various tools to optimize your email marketing platforms in one place.
First, you can personalize marketing emails through design and copy. Additionally, MailChimp integrated an AI into the platform for faster copy generation. Plus, you can also automate your email marketing efforts through triggers. Finally, you can segment audiences to create target audiences for various situations.
This is an ideal solution for businesses because even for $13/mo, you can send emails to 500 customers monthly!
Here are the pricing plans to choose from:
- Free
- Essentials - $13/mo (500 contacts)
- Standard - $20/mo (500 contacts)
- Premium - $350/mo (10,000 contacts)
2. MailerLite
If you want a more affordable alternative to MailChimp, MailerLite should be one of your top choices. One of its strengths is helping people design emails in their drag-and-drop editor. Besides that, you can use AI and HTML editors to beautify your emails. You can also employ their newsletter templates and use their free image library.
Like MailChimp, you can automate workflows. You can use it with RSS and API. Plus, you can integrate Facebook custom audiences into your email workflows.
Here are the pricing plans:
- Free
- Growing Business - $10/mo (500 contacts)
- Advanced - $20/mo (500 contacts)
- Enterprise
3. AWeber
Here’s an email marketing platform ideal for small businesses. AWeber will make you more efficient and help you create emails faster. It has drag-and-drop builders, integrates Canva into its editors, and uses an email builder.
You can also trigger emails, use email and behavioral automation, and create dynamic content. Finally, you can segment your emails to target the right audience.
Check out the pricing plans:
- Free
- Lite - $14.99/mo (500 contacts)
- Plus - $29.99/mo (500 contacts)
- Unlimited - $899/mo (100,000 subscribers)
4. ConvertKit
Are you looking for another affordable email marketing solution for your small business? ConvertKit will help you grow your audience and design your emails. You can rely on ConvertKit for a more visual experience to make a more efficient email marketing campaign.
First, it has an email builder and designer to create compelling emails persuading subscribers to click the call-to-action buttons.
Here are the pricing plans:
- Free
- Creator - $9/mo (300 contacts)
- Creator Pro - $25/mo (300 contacts)
5. EmailOctopus
If you want simplicity, EmailOctopus is a great starter email marketing platform. You can use its forms and landing page tools to capture leads. Then, you can move the leads to your workflow to nurture your leads and convert them into customers. Additionally, you can also build your emails with its drag-and-drop editor. Finally, you can customize and personalize your emails by segmenting audiences!
It has simple pricing. You can choose between the two:
- Free
- Pro - from $9/mo (10,000 emails and 500 subscribers)
6. Moosend
Here’s another animal-themed email marketing platform for a small business. Moosend has your usual email marketing tools, such as email designer and marketing automation. You can also personalize emails and use landing pages to get more leads. However, one advantage of Moosend over other email marketing solutions is that it has tracking and analytics. You’ll see how your campaigns have performed.
Moosend is ideal for the SaaS, eCommerce, agencies, travel, and publishing industries.
One benefit of using Moosend is you can try this platform for 30 days before subscribing.
Here are their pricing plans:
- Pro - $9/mo (500 subscribers)
- Enterprise - Get a quote
7. Drip
If you are running an eCommerce website, Drip is the ideal email marketing platform. Drip specializes in segmenting audiences to ensure that you’re nurturing customers. Once you collect new leads, you can add them to your email automation workflow. Additionally, you can create engaging emails with its editor. Plus, you can attract leads through website-related elements like forms or pop-ups. Finally, you can get insights on your campaigns!
Drip has one simple pricing plan, allowing you to choose how much to pay depending on how many subscribers you have.
It starts at $39/mo for 2,500 subscribers. This is ideal for small businesses with a growing customer base.
8. Campaign Monitor
Do you want to focus on personalization? Campaign Monitor focuses on this to help you engage with customers. It ensures that you can make beautiful emails and integrate SMS marketing into your email campaigns! Plus, you can use its AI to generate compelling copy for multiple emails.
Pricing depends on your number of subscribers, but you can choose from three pricing plans, depending on your budget!
Pricing plans starting at 500 subscribers:
- Lite - $11/mo
- Essentials - $19/mo
- Premier - $149/mo
9. Klaviyo
Our final pick for the best email marketing platform for small businesses is Klaviyo. It helps businesses nurture customer relationships through personalization and multiple marketing strategies.
You can speed up the creation of your emails through automated flows and templates. Plus, you can create forms. Additionally, you can use tools like API, integrations, and data science to run A/B tests and other ways to optimize your emails. Finally, you can get insights and set benchmarks.
Klaviyo has free and affordable pricing plans for new and growing small businesses!
It starts free for the first 250 contacts. However, the price goes up when you reach 251 to 500 contacts. Here are the pricing plans:
- Email - $20/mo
- Email and SMS - $35/mo
