While many entrepreneurs ignore the importance of flyers as an effective marketing strategy, studies prove them otherwise. Flyer advertising still works; you need to add it to your campaigns ASAP. For the coming year, prepare your advertising arsenal with these flyer design rates you need to know about.
Hourly Rates
Flyer design services typically use the hourly rate pricing model. Business owners pay for the designers' time and efforts. Flyer design rates vary, but to give you a ballpark estimate, let's use the platform Upwork as an example. Freelance designers on this site charge anywhere from $15 to $150 per hour, with an average rate of $25 per hour.
The following factors are what shapes flyer design hourly rates:
The designer's experience and expertise: expect to pay more if your designer is a seasoned pro than a newbie. The former already knows how to execute the designs with few inputs from you. This means they work faster and understand printing specs better than someone fresh from graphic design school. However, these veterans also charge higher rates. If you're on a tight budget, find a beginner designer with a killer portfolio but lower fees.
The scope of your project: if you want an elaborate design, expect to pay more than a straightforward one. The scope of work can also include market research, consultations, brainstorming, and many other factors that can affect flyer design costs.
Your timeline: expect to pay higher if you want your flyer design ASAP.
The Average Hourly Rates in 2024
Let's assume for a moment that we have a crystal ball that will give us predictions for flyer design rates in 2024. Based on the current rates, the below are informed guesstimates:
Freelancer rates: for 2024, expect a flyer design rate at the $50 to $200 per hour spectrum, with the sweet spot at around $75 to $125. Again, this will all depend on your particular project and the profile of the designer you'll hire for it.
Design agencies and studios: these options typically charge per project, and in instances they do charge hourly, rates could range anywhere from $100 to $300+. This is due to overhead costs such as rent, utilities, and salaries of designers and office staff.
Flat Rate Packages
If you're in doubt about paying for hourly rates, there is always flat or fixed rate pricing. This offers more predictability as you already know how much to pay upfront instead of guessing how much time your designer will take to design your flyers. These usually include the following:
Concept development: the designer will help you develop concepts for your flyer design based on your goals, target audience, and other factors. This may include a mood board or sketches to give you an idea of the design.
Initial designs: a rough draft of what you have brainstormed about. Your designer may give you selections and use them as the basis of your final design.
Revisions: your designer will give you an allotment of revisions to help you get the most suitable designs according to your project brief. This is your chance to refine the design and ensure that your flyer will serve its purpose.
Final designs: your designer will send you all the final files ready for printing or distribution online.
For 2024, below are the estimated costs of flat-rate flyer design packages:
Basic package: around $150 to $300 with 1 to 2 design concepts, limited revisions, and basic file formats. This is suitable for simple flyer designs.
Standard package: about 2 to 3 initial design concepts, moderate revisions, and standard file formats, and costs around $300 to $500. This is ideal for semi-complex designs with better graphics and more colors.
Premium package: costs around $500 to more than $1000, it includes 3 to 4 design concepts, unlimited revisions, and premium file formats. If you have a complex and elaborate flyer design in mind, this is for you.
Graphic Design Services
Unlimited graphic design companies like Penji and Superside offer a subscription-based model where clients can request as many design projects as needed for a flat monthly fee. This approach is particularly beneficial for businesses requiring consistent design work, as it provides predictability in costs and ensures a steady workflow. Additionally, these services often boast fast turnaround times and a dedicated team of designers, making them a convenient choice for ongoing design needs.
Freelance matching sites like Upwork and Fiverr connect clients with a vast pool of independent designers from around the world, catering to a wide range of budgets and project types. These platforms allow clients to review portfolios, read reviews, and directly communicate with freelancers to ensure a good fit for their specific needs. While this approach can offer flexibility and cost savings, the quality and reliability can vary, requiring careful vetting and clear communication to achieve the desired results.
Design agencies cater to those with bigger budgets and often provide a comprehensive suite of services, from branding and marketing to web and product design. These agencies typically employ a team of specialized professionals, ensuring high-quality work and strategic insights tailored to the client’s business goals. Engaging a design agency usually involves a more structured process, with in-depth consultations and project management, making it an ideal choice for companies seeking a holistic and polished approach to their design needs.
Project Customization and Complexity
The more complex your flyer design is, the more expensive it becomes. Also, if you want to use custom graphics and illustrations, expect the rates to be high as well. The above approximations are excellent gauges of flyer design rates in 2024, but you also need to factor in the following:
Simple flyers: these have basic designs with minimal text and graphics, examples include flyers for bake or garage sales. These are usually created with pre-made templates that you'll find online.
Moderately complex flyers: these include more complexity in them, such as multiple pages, infographics, or a bit of photo editing. These are the usual band gigs or simple event announcements. Designers customize templates to make them more unique, such as replacing the fonts and colors with your own branding assets.
Bespoke flyers: these are the flyers that use intricate design elements, high-resolution photography, or animations. These are commonly used for major product launches or high-end events. The designer will craft original graphics for this project, which will take time and expertise.
Other Factors that Affect Flyer Design Rates
Several factors can dictate how much you're going to pay for flyer designs. They are as follows:
Illustrations: custom illustrations are excellent attention-getters, however, incorporating them in your flyer designs comes at a cost. This will depend on your designer's rates or if you need to hire a dedicated illustrator for this.
Copywriting: you can always choose to write your own copy, but if you are not a wordsmith, you can hire one to do it for you. Of course, it will cost extra, but a professional copywriter has the chops to elevate your message and ensure that your flyer's message is clear and concise.
Photography: professional photographers can help make your flyer design stand out, but they come at a price.
Printing services: you can always find a printing service to do it for you, but you can always ask your designer if they can recommend one.
Conclusion
Flyer design rates for 2024 will vary, and as you can see from the above, they can change anytime. Multiple factors affect it, and the only way you can know is by diving in headfirst by finding your design partner.
