GetResponse vs. Mailchimp: choosing between the two can feel like picking the perfect running shoes for a marathon.
Both have unique strengths, but which one will easily carry you across the finish line?
In this post, we’ll break down the features, pricing, and usability of these two email marketing giants, helping you decide which tool best suits your needs.
So, whether you’re a seasoned marketer or starting out, let’s explore the ins and outs of GetResponse vs. Mailchimp.
What is GetResponse?
GetResponse is an all-in-one email marketing platform designed to help businesses grow their lists, engage subscribers, and boost revenue through automated marketing solutions.
It offers an affordable and user-friendly interface, making sending emails, creating landing pages, and setting up automated communication workflows easy.
Here are some of the critical features of GetResponse:
- Email Marketing and Automation
- List Growth Tools
- Multichannel Engagement
- Ecommerce Integration
- Advanced Analytics
- Customer Support
The platform takes pride in its notable achievements, including:
- 100% average list growth for all paid plans in the first 30 days
- 99% deliverability rate in over 160 countries
- Trusted by over 400,000 customers worldwide
What is Mailchimp?
Mailchimp, on the other hand, is another email marketing and automation platform that empowers businesses to turn emails into revenue.
Known for its robust features and ease of use, Mailchimp helps businesses grow by providing tools that drive more opens, clicks, and sales.
Here are some of the critical features of Mailchimp:
- Email Marketing and Automation
- Generative AI Tools
- Advanced Segmentation
- Analytics and Reporting
- Customer Journey Builder
- Integrations
The platform also boasts its notable achievements, such as:
- 25x ROI seen by Mailchimp users
- Over 11 million users globally
- $1.7K per campaign generated on average
- 22 years of experience in helping businesses sell more
GetResponse vs. Mailchimp: Features Comparison
Let’s dive into the GetResponse vs. Mailchimp comparison across various aspects:
Email Marketing Tools
GetResponse and Mailchimp allow you to create and manage mailing lists, design HTML e-newsletters, and automate emails using autoresponders.
GetResponse has evolved into an “all-in-one” marketing solution, offering additional features like webinars, conversion funnels, chat functionality, and push notifications. Mailchimp, meanwhile, is also moving towards an all-in-one platform, incorporating e-commerce and website-building features alongside email marketing.
Marketing Automation
GetResponse provides robust automation capabilities, including workflows and triggers. You can set up complex sequences of emails based on user behavior. On the other hand, Mailchimp also offers automation features, but GetResponse’s functionality is more advanced and flexible.
Landing Page Builder
GetResponse includes a landing page builder, allowing you to create custom landing pages for your campaigns. Mailchimp also offers basic landing page functionality, but it’s less feature-rich than GetResponse’s builder.
Segmentation Capabilities
GetResponse excels in dynamic segmentation. You can create segments based on user behavior, interactions, and custom criteria. Mailchimp primarily relies on static lists, which may not be as flexible for targeted campaigns.
GetResponse vs. Mailchimp: Pricing Comparison
Budget is typically a significant factor when it comes to choosing the right email marketing tool. Here’s a GetResponse vs. Mailchimp pricing and free plan comparison:
Mailchimp Pricing
Mailchimp offers several pricing plans tailored to different needs. The Essentials Plan starts at $13 per month, supporting up to 50,000 contacts, and includes features like all email templates, 24/7 email and chat support, and A/B testing. Starting at $20 per month, the Standard Plan enhances this with custom-coded templates and predictive segmentation for up to 100,000 contacts.
Starting at $350 per month, the Premium Plan offers unlimited contacts, advanced segmentation, multivariate testing, and priority phone support, including a dedicated onboarding specialist. Discounts are available for annual billing and non-profits.
Free Plan: Mailchimp’s Free Plan is ideal for beginners, allowing up to 500 contacts and 1,000 email sends per month, with limited support for the first 30 days.
GetResponse pricing
GetResponse also offers several pricing plans to suit different business needs. The Email Marketing plan starts at $19 per month (or $15.6 per month when billed annually) and includes unlimited newsletters, autoresponders, websites, landing pages, signup forms, and 24/7 live chat support.
The Marketing Automation plan, the most popular, starts at $59 per month (or $48.4 annually) and adds marketing automation, event-based workflows, webinars, advanced segmentation, and sales funnels. Meanwhile, the Ecommerce Marketing plan starts at $119 monthly (or $97.6 annually) and includes ecommerce integrations, transactional emails, abandoned cart recovery, and product recommendations.
The GetResponse MAX plan, designed for enterprises, starts at $1099 monthly and offers advanced features like dedicated IP, SMS marketing, AI recommendations, and user role management.
Free Plan: The GetResponse Free Plan includes the ability to manage up to 500 contacts and send up to 2,500 emails per month. It provides tools for AI-powered emails and landing pages. After the first 30 days, however, you’ll lose access to premium features.
Frequently Asked Questions (FAQs):
Here are a few frequently asked questions related to GetResponse vs. Mailchimp comparison:
Is GetResponse better than Mailchimp?
Whether GetResponse is better than Mailchimp depends on your specific needs: GetResponse offers more advanced features for automation and segmentation, making it suitable for complex marketing campaigns, while Mailchimp provides a more user-friendly interface and robust support, which can be ideal for beginners and those needing straightforward email marketing solutions.
What is better than GetResponse?
There isn't a definitive answer to what is better than GetResponse as it largely depends on individual business needs. However, alternatives like Mailchimp, ActiveCampaign, and HubSpot are often recommended due to their varying strengths in user-friendliness, advanced marketing automation features, and comprehensive CRM capabilities.
Is GetResponse suitable for email marketing?
Yes, GetResponse is good for email marketing. It offers robust features such as advanced automation, dynamic segmentation, and a comprehensive suite of marketing tools, including webinars and landing pages, making it suitable for businesses looking for an all-in-one solution.
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