HubSpot and Mailchimp are the most popular campaign management and marketing platforms. But the question remains: HubSpot vs. Mailchimp, which one should marketers choose?
Let’s compare these two marketing automation tools and see which offers better features and competitive prices.
What is HubSpot?
HubSpot isn’t your complicated, overpowering tool. It’s a powerful marketing software that connects your teams, data, and customers on one customer platform. It integrates some of your current tools and resources to make marketing and management more effortless.
Marketers and entrepreneurs can use HubSpot to monitor their content strategy, customer service, sales, and marketing campaigns from one platform. Its connected platform helps entrepreneurs grow their businesses faster.
Think of HubSpot as your whole front office. This platform comprises six core products that help entrepreneurs and marketers boost their campaigns, engagement, and revenue. These are:
- Marketing Hub
- Sales Hub
- Customer Service
- Content Management
- Operations
- Commerce
Each of these products is connected to HubSpot’s efficient CRM database. This allows marketers to gain deeper insight into every prospect in their customer journey. While each product offers extremely powerful features, these are best when used.
How HubSpot Started
The founders were MIT graduates Dharmesh Shah and Brian Halligan, who created HubSpot in 2006. Both noticed a significant shift in consumers’ purchasing behaviors. Netizens didn’t want to be bothered by ads and preferred more helpful information. The co-founders created HubSpot to give business owners and marketers better inbound marketing tools.
HubSpot by the Numbers
- 12 global offices
- 7,400+ employees
- 194,000+ customers
HubSpot Top Features
Here are some of HubSpot’s products and features:
- Marketing Hub to help marketers get high-quality leads through time-saving ways. This feature helps with analytics, marketing automation, and lead generation.
- Sales Hub to help teams close deals, nurture relationships, and manage pipelines more effectively. Some popular features are meeting scheduling, quotes, and advanced CRM.
- Service Hub to connect with customers and deepen relationships with them. Some features of this product are a knowledge base, customer feedback, and tickets.
- CMS Hub for website content management to assist developers and give customers a more personalized experience. You can use the drag-and-drop editor, website themes, and SEO recommendation features.
- Operations Hub syncs your apps and curates customer data. You can use the programmable and data quality automation features.
- Commerce Hub helps streamline your conversion processes to increase revenue while saving time. Some features of this product are payment links, quotes, subscriptions, and invoices.
HubSpot Pricing
HubSpot offers two plans:
Professional ($800/mo)
- Includes three seats
- 2,000 marketing contacts
Enterprise ($3,600/mo)
- Includes five seats
- 10,000 marketing contacts
HubSpot offers a free trial period:
What is Mailchimp?
Mailchimp is an email and marketing automation tool that scales businesses. It empowers customers worldwide to grow their businesses by using Mailchimp’s world-class marketing technology, inspiring content, and award-winning customer support. The platform puts data-backed recommendations dab smack in your marketing strategy.
Engage with your customers across all marketing channels, including landing pages, ads, social media, email, and more. This is the all-in-one tool you need with world-class technology and reliable support.
Mailchimp scales small businesses with the right tools and guidance. The platform is backed by a proprietary intelligence engine combined with the power of data science. Through automated journey maps, brands can deliver unique experiences to their customers.
Mailchimp offers the same powerful features as HubSpot’s in less than a tenth of the monthly rate.
How Mailchimp Started
Co-founders Dan Kurzius and Ben Chestnut started the Rocket Science Group, a web design agency. The agency focused on corporate clients and offered email marketing services for small businesses.
They saw an opportunity to give businesses a more cost-efficient email software. It offered small business owners some advertising advantages, powering their success and growth. In 2021, Intuit acquired Mailchimp. To date, Mailchimp continues to empower the business underdogs.
Mailchimp is also into corporate citizenship and has invested more than 15 million dollars in helping small and medium-sized organizations to kickstart their journeys. The company created the Give Where You Live program, where they discover and support small local nonprofit organizations.
Mailchimp by the Numbers
- 1,500+ employees
- 13 million global users
- 300+ app integrations
Mailchimp Top Features
Here are some of Mailchimp’s top features:
- Use the intuitive and user-friendly AI-powered automation to create customized buyer journeys.
- Generate four times more orders with Mailchimp’s Customer Journey Builder automation
- Enjoy over 60+ pre-built journeys for cross-selling, recovering abandoned carts, re-engaging, or converting customers.
- Use the Content Optimizer to indicate which campaign isn’t working and why. Expect personalized suggestions to improve your campaign’s performance.
- Use the Creative Assistant to create and resize designs for you.
- A/B test your content and analyze your audience’s behavior to reach them at the perfect time in their day
- Enjoy 300+ seamless integrations.
- Top-notch multilingual support in six languages: English, French, Spanish, Dutch, Italian, and Portuguese
Mailchimp Pricing
Mailchimp pricing is based on the number of contacts. The options range from 500 contacts to over 200,000 contacts.
Number of contacts: 500
- Premium ($175/mo)
- Standard ($10)
- Essentials ($6/mo)
- Free
Number of contacts: 10,000
- Premium ($175/mo)
- Standard ($67/mo)
- Essentials ($55/mo)
Number of contacts: 30,000
- Premium ($342/mo)
- Standard ($170/mo)
- Essentials ($150/mo)
Number of contacts: 50,000
- Premium ($407/mo)
- Standard ($225/mo)
- Essentials ($192/mo)
Number of contacts: Above 130,000
Mailchimp offers a free trial period:
Final Words
HubSpot vs. Mailchimp: Which is better regarding features, prices, and overall usability? In terms of powerful features, both are neck and neck and have about the same tools. HubSpot has categorized each product into every aspect of your marketing strategy, making it easy for users to use. On the other hand, Mailchimp wins the pricing category because it offers a more versatile pricing system. It gives more pricing options for startups, small businesses, and corporations based on the number of contacts.
