Klaviyo is an email and SMS marketing platform used by over 143,000 brands worldwide. Marketers use Klaviyo to have more control over their digital communication strategies. Klaviyo is also the go-to marketing tool for automating emails and SMS messages to target audiences. With the current customer engagement, brands need to step up their game when connecting with audiences. And Klaviyo is the platform that helps make this job more manageable. This Klaviyo review will tell you why.
How Klaviyo Started
Klaviyo founders saw a pattern in brands’ aggregated data. They would usually have loads of data that are sometimes not maximized for revenue. Due to this, co-founders Ed Hallen and Andrew Bialecki created Klaviyo in 2012. The founders wanted companies to use data to drive traffic and revenue.
One of the founders, Andrew Bialecki, on Klaviyo:
“Klaviyo provides the tools and playbooks for any creator to have more control, more ownership. It doesn’t matter if you create products, services, or content—or some of each. We believe the best products and creations can and should win.”
As of writing this Klaviyo review, the brand has helped over 143,000 brands in over 80+ countries. Klaviyo users and customers have also earned over one hundred billion dollars by using the software’s efficient features.
Klaviyo drove more than two billion dollars in revenue during BFCM (Black Friday and Cyber Monday) 2022. The brand has also expanded its offices worldwide, hiring more than 1,500 employees.
What Does “Klaviyo” Mean?
Pronounced as “clavija,” it’s a Spanish word that means mountaineering pins or pitons. These pitons are what climbers use to help them ascend and catch their fall.
Klaviyo acts like the pitons that support brands. The advertising platform helps brands accelerate their journey to success. It also helps them recover from pitfalls that come their way through the brand’s many marketing and automation features.
What is Klaviyo
Klaviyo is a marketing platform that brands use to automate emails and SMS. This tool integrates with eCommerce platforms, such as BigCommerce, Stripe, WooCommerce, Magento, and Shopify.
On top of that, Klaviyo also integrates with other marketing and communications tools like Salesforce, Zendesk, and Okendo.
Top eCommerce platform Shopify recommended Klaviyo for email solutions, proving the tool’s reliability regarding customer engagement.
In a nutshell, here’s what Klaviyo does:
- Connect with your customers through SMS, email, mobile push, and reviews
- Personalize all customer interactions based on real-time data
- Grow your audience by monitoring results through its intelligent marketing automation platform
- Use the platform’s built-in AI tools to create, automate, and monitor
What are the top Klaviyo Features
Our Klaviyo review covers some of the best features that accelerate your brand’s growth:
Customer segmentation
Increase customer engagement via personalized, relevant messages. Klaviyo segments your contacts into ultra-precise audience categories and updates them in real-time. You can create as many segments as you like.
Put all customer segmentations with more than 200 native languages, historical data, and versatile APIs. You may also define as many audiences with conditions, such as products viewed, purchase history, location, tendency to use discounts, SMS management, email management, and any other data you integrate.
Pre-built flows
You can automate your critical messages through Klaviyo’s pre-built flows. Select the flow template, add branding, and customize flows in a few clicks. With Klaviyo’s pre-built flows, you can create a better customer journey through deep personalization and smart automation.
Klaviyo offers more than 60 flow templates that are easily customizable with no coding experience required. It also lets you customize flows quickly through its drag-and-drop flow builder.
You may also use Klaviyo across your tech stack using webhooks. Webhooks allows you to automate real-time processes on another software or server. Webhooks will send real-time data to other platforms you use.
Campaign optimization
You can maximize conversions through omnichannel campaigns. Create personalized marketing campaigns that increase engagement based on customer data. Klaviyo makes it easier to segment your customers through campaign personalization.
You can even create advanced customer profiles to make your messages more personalized through Klaviyo’s built-in CDP. Klaviyo also offers pre-built templates that you can brand, so sending personalized emails is quick and easy.
Reporting tool
The Klaviyo platform can analyze data, track performance, set benchmarks, and customize the following campaigns. It uses its efficient reporting tool to integrate all campaigns in one view, making data easy to visualize. The platform’s multi-channel data visualization tool lets marketers track different campaign performances through quick snapshots.
You can also use the reporting tools to schedule and share with your teams and stakeholders. Finally, the reporting tools offer contextual analytics highlighting data along with tasks you’re working on. This way, you’ll never get sidetracked.
Klaviyo AI
This Klaviyo review explores the most current feature of this company—the Klaviyo AI. You’ll get more intelligent insights and smarter decisions.
Klaviyo AI can help you forecast your product’s or company’s spending potential, lifetime value, next order date, churn risk, predicted demographics, average time between orders, and more. You may also use the AI’s personalized product feeds to know which customers will likely buy.
Get better and smarter decisions through A/B testing, guided warming; forms display optimization, and more. With Klaviyo AI, you can be sure you’re setting the right benchmarks and increasing revenue.
Klaviyo Pricing
Get better deals with Klaviyo’s smart pricing scheme. From the website, you have to choose the number of contacts you have from the drop-down menu. This way, you’ll get an estimated price and pay only for your usage. The monthly rates are also categorized into getting emails, SMS subscriptions, or purely emails. Let’s focus on Klaviyo’s Emails and SMS plan.
Here’s a range of different Klaviyo monthly rates according to the number of contacts:
- Free if you have zero to 250 contacts
- $35/month if you have 251 to 500 contacts
- $115/month if you have 3,501 to 5,000 contacts
- $215/month if you have 10,501 to 11,000 contacts
- $415/month if you have 20,001 to 25,000 contacts
- $2,315/month if you have 200,001 to 250,000 contacts
If you have over 250,001 contacts, you can contact the Klaviyo team for a quote.
