Attract, engage, and convert leads into loyal customers with the best software to help you with labor-intensive tasks. A lead generation tool like Brevo and HubSpot is essential in letting you focus on providing excellent products and services. We’ve compiled 15 best lead generation platforms that ensure you have a steady stream of new clients and revenue in 2024 and beyond.
1. Brevo Brevo (formerly Sendinblue) is a lead generation platform that helps build the most accessible customer relationship management (CRM) package for businesses and non-profit organizations. It helps create opportunities through various channels, including email, chat, and SMS. Brevo’s deal tracking, pipeline management, intelligent automation, and sales insights effectively keep track of everything in one place.
2. HubSpot Sales Hub The Sales Hub is Hubspot’s sales software that provides sales development representatives (SDRs) with a CRM platform and engagement tools. This software allows you to manage your pipeline, send emails, and track leads throughout the sales process. Its core features include sales engagement, deal management, reporting and analytics, payment, and coaching tools. In addition, you can also integrate it with over 1,400 tools in the HubSpot App Marketplace.
3. Mailchimp Mailchimp is one of the best email marketing platforms that helps users align with the customer journey by establishing email triggers based on customer behavior. It has pre-built journeys, allowing you to cross-sell effectively, re-engage existing customers, and discover new ones.
4. Pipedrive Pipedrive is one of the best CRM and pipeline management software today. Some of the powerful features of Pipedrive include setting up a sales funnel, tracking progress through alerts and analytics review, and helping you identify more avenues for growth. Pipedrive aims to empower small businesses to succeed through a streamlined sales process. The platform believes in closing deals rather than merely managing spreadsheets.
5. Vidyard Vidyard is an effective platform for creating and sharing personalized videos for your target B2B market. This helps sales personnel and marketers to:
Distribute compelling sales videos directly to your prospect's inbox. Share demos and instructions to guide the customers. Streamline the entire sales process and save time. Likewise, Vidyard offers ready-record video templates to give you ideas on how to make your own. With these customizable templates, you'll generate leads in no time!
6. LinkedIn Sales Navigator LinkedIn Sales Navigator is a paid sales management tool built on LinkedIn's professional networking site. It's designed to help salespeople find, connect, and convert potential customers more effectively.
The platform's advanced search feature lets you easily search for leads based on broader criteria compared to the free LinkedIn version. This includes job title, company size, industry, and even keywords in someone's profile.
7. Adobe Marketo Engage This powerful B2B marketing software helps warm up leads with email automation and much more. Most revenue teams use it to attract, nurture, and segment potential leads. With Adobe Marketo Engage , measure multi-touch attribution, craft hyper-personalized email experiences, and automate lead nurturing journeys – all within a single platform.
8. Unbounce Landing pages are essential for generating leads, but building them from scratch can be challenging. Unbounce is an AI-powered landing page builder designed to streamline this process for marketing teams. By using Unbounce, marketing teams can create high-quality landing pages efficiently, ultimately generating more leads from paid advertising and email outreach efforts.
9. ActiveCampaign ActiveCampaign has powerful outreach automation features. In the platform, you can scale the sending of personalized emails. You can also manage your pipeline and automate task assignments. ActiveCampaign has 900+ app integrations to keep your other sales tools updated.
10. Kaspr Stop wasting time searching for contact details. Kaspr lead generation tool instantly retrieves verified phone numbers and emails for your sales prospects. Create an account, download the free Chrome extension, and connect Kaspr to your LinkedIn Sales Navigator. You can now focus on building relationships and closing deals with the help of Kaspr.
11. Leadpages If you're looking for conversion software for landing pages, websites, and pop-ups, Leadpages is an excellent choice. These landing pages effectively generate leads, increase conversions, and grow your customer base. Use the editable templates or create your landing page using the drag-and-drop editor. Most templates can capture email addresses, run webinars, and others.
12. Agile CRM This CRM software offers various services for email marketing, lead scoring, contact management, and social media integration. Agile CRM provides users integrated marketing, sales, and customer service automation in a single platform. Subscribing to separate tools is unnecessary if you integrate Agile CRM into your marketing strategy.
13. Zoho CRM Streamline your customer journey with Zoho CRM, a unified platform that integrates sales, marketing, and customer support – similar to Agile CRM. Zoho CRM enables seamless collaboration, eliminates data silos, and simplifies communication across your teams. This translates to reduced operational costs and the ability to manage customer interactions more effectively.
14. Zapier Zapier is a versatile automation platform designed for various facets of B2B organizations. In sales, it excels at creating cadences, syncing data back to CRMs, and sending notifications when specific triggers are activated. It has gained significant popularity for lead generation activities. Additionally, Zapier is excellent for integrating your tech stack, especially when tools lack native integrations.
15. OptinMonster OptinMonster equips businesses of all sizes with the tools to capture high-quality leads through engaging popups, slide-ins, and countdown timers. OptinMonster also helps boost conversions by strategically displaying targeted calls to action that nudge visitors towards desired actions, like purchasing or subscribing to a newsletter.
OptinMonster's two-pronged approach and user-friendly interface empower businesses to take complete control of their lead generation efforts.
Final Thoughts Finding the best lead generation platform depends on your business's needs and goals. So, conducting more intensive research on the platforms above is essential to determine which can help you achieve your goals. Once you have the apps you need, integrate them with other tools you currently use to automate your entire lead funnel.
