Starting a business can be challenging for new business owners. Aside from developing products or services for your target audience, branding is another item on your to-do list. This means you need a well-designed logo to make your company professional. Plus, it’s a must to be recognized and differentiate yourself from the competition. That said, we listed ten amazing logo design examples! We’ll also throw in some tips on where you can get one!
Logo Design Principles
Graphic or logo designers follow six logo design principles. These principles guide them to create professional logo designs. But if you want to try your hand at making your logo first, here’s what you need to remember:
- Memorable
- Timeless
- Versatility
- Relevance
- Simplicity
- Uniqueness
Top brands following these principles include:
- Nike
- Coca-Cola
- Apple
- McDonald’s
- NBC
- Baskin Robbins
- Mastercard
But if you want more logo design examples, check out our list below.
10 Logo Design Examples
1. Sonae
Here’s one example of a memorable and unique logo design. Saffron Consultants married a brush stroke and modern font for the Sonae logo. According to the agency, it was to combine performance and rigor in one logo. This is an excellent way to honor the company’s legacy.
2. Inolex
Are you eyeing a wordmark logo for your business logo? Check out this logo for Inolex, created by Pentagram. The agency fused sans serif and serif fonts to present the company’s identity. The x stands out from the other letters, too, because of the x factor and the impact that the company can create.
3. GSK
The well-known pharmaceutical company GlaxoSmithKline (GSK) tapped Wolff Olins to redesign their simple and modern monogram. The agency combined science, tech, and warmth in the new logo. Plus, they kept the orange motif on solid white backgrounds to make the new logo recognizable.
4. Matthew Hilton
If you want a modern and wordmark-abstract logo, look at this example from Matthew Hilton Studio. The agency, Spin, created this logo. It’s clear that the MH symbolizes both the studio name and a building. Plus, the geometric style adds to the modern look. In addition, the products look futuristic and geometric, making the logo relevant to the company.
5. Apraava
If there’s a story you want to add to your logo, here’s an example from Apraava, an energy company. Landor and Fitch created this unique logo for Apraava, incorporating four elements. Aside from that, they integrated those elements into the font, giving it a simple and relevant look.
6. The Wildest
Do you want to combine a playful and professional look? Here’s the logo for The Wildest. Porto Rocha made it work and gave the company a unique and memorable logo. This logo helps establish a brand's identity by sharing experiences and providing advice. In addition, the logo can be versatile because the “W” can serve as the imagery for printed materials.
7. Sorq
You can expect tech companies to have modern logo design examples. Rocket Candy launched Sorq’s brand design. It’s an excellent example of giving a tech logo a little flare. You can tweak a tiny part of your logo, like the tail on the logo. Aside from making it unique, the logo is also relevant. Blue is a commonly used color on finance logos since it represents reliability.
8. Antheia
Graphic design experts say that serif fonts are trendy again. Although serif fonts are considered classic or timeless, many brands use this font type to become hip and stylish. Mucho used a serif font for Antheia, giving it a relevant aesthetic. After all, Antheia is a science and tech company.
9. Embark
Here’s one unique and modern logo. Embark is a tech company selling DNA test kits. It’s not for humans, but for their furry pets. Meta Design handled the branding for the tech company. It’s a pictorial mark of a stick figure dog. But the sticks represent DNA and science. In addition, the agency gives us a sneak peek of their client’s brand style guide showing how you can make a logo versatile.
10. Rollover
If you want to achieve a classic, timeless, but relevant look, check out this logo for Rollover. Pearlfisher created this playful and bright logo for the business. In addition, you’ll notice they use two different fonts for the logo. It can be challenging to combine fonts, but varying font weights can give the logo a coherent look. Plus, the two L’s with “ketchup” in the middle adds a nice touch to the brand’s identity.
Creating a Logo Design
Entrepreneurs and business owners have three paths to logo creation. Let’s explore each one.
DIY
The fastest and most affordable option is doing it yourself. You can use graphic design software like Canva or Vista Create. Most graphic design software applications are free to use and allow users to create a custom logo or utilize templates. And if you identified brand assets, such as color and typography, you can incorporate that into your new logo.
Alternatively, entrepreneurs can use is an AI logo maker. Although you won’t make a logo from scratch, you will select from different options to create a “custom” logo. Some choices include color, industry, and font. You can then generate a logo, and the AI will provide you with various logo options.
Freelancers
The do-it-yourself option can take up your time, especially if you can’t decide on a logo design. That’s why many business owners reach out to freelancers.
Freelance logo designers are another affordable alternative to DIY services. Plus, since logos are a one-time project, you can find another freelancer for another design job. This makes freelancers an attractive choice for most businesses.
Design Services
Zippia reveals that more than 60% of small businesses are willing to spend more than $500 to pay for a logo. Logo design services can fulfill that need because of their experience and expertise. Agencies fall under this category, too, especially those specializing in logo or branding design.
You can rely on most design services, considering their list of clients and previous logo design examples. That said, it can be more expensive than the last two choices. However, it’s worth the investment. And if you want to look for the best logo design services, we have a handy list for you here.
