When creating a solid and memorable brand, a well-designed logo is essential. However, many businesses and individuals may hesitate to invest in logo design due to concerns about the fees. Several variables factor into how much you will pay for logo designs. We’ll break down these factors that can influence logo design fees.
Factors that affect logo design cost Logo design is a multi-step process that involves brainstorming, research, sketches, and presentation of logo design concepts. Custom logo design pricing packages can vary in price and the time and effort needed to complete the job. Here are the factors that influence logo design costs.
Design process. The logo design fee varies depending on the design process. The cheapest option is using an online logo maker or hiring a freelance designer. The most expensive option is working with a graphic design agency.Designer expertise. Not all professional designers have the same skill level. A logo design offered on a freelancer site at the lowest price will likely be of lower quality than an experienced graphic designer in a design agency.Location. If you work offline with a designer, costs will vary based on the site. A logo designed by someone living in progressive cities will cost much more than someone living in a small town.Revision process. Working with a professional logo designer often involves revisions to create a high-quality logo. However, they may charge additional costs if you request more than one revision. Logo quality. If you are after a highly customized logo design with hand-drawn illustrations and custom fonts, your logo will cost $100 and above. But, purchasing a logo from an online platform that uses templates you can customize will cost you less than $100.But don’t worry; here are some options to guide you in determining what’s included in the logo design fee.
Option 1: Do-it-yourself If you want to flex your design skills, you might want to try making your logo. Creating a logo that fits your brand and is flexible might take a lot of work. And the most significant cost will be your precious time sketching a logo on paper and choosing the design software to finalize the sketch.
It is best to know that there’s a reason why people pay to design logos for their brands. It is not an easy task, especially for those who don’t have a background in design. On a positive note, you’ll completely control DIY logo design. Likewise, you can find tutorials online as you learn new software or app, like the ones below.
Adobe Illustrator Illustrator is the design industry’s preferred vector graphics app that works with other Adobe programs. You can export your work in more than ten formats for digital and print purposes. You can access the software via Adobe Creative Cloud membership for $20.99 monthly if billed annually or $31.49 on a month-on-month payment.
Sketch Sketch costs $99 for a one-year license and is only available for Mac OS X. The vector-based design software allows you to export your logo in various formats, including JPG, PDF, SVG, EPS, and PNG. However, Sketch is not advisable for print design since you can’t export logos in printer-friendly CMYK colors.
Option 2: Buy and customize a logo template Pre-made templates save some effort and time to create a professional logo from scratch. Since you need software to customize the design, most templates are compatible with Adobe Illustrator. You’ll need a paid subscription to use these programs, and it will take time to edit colors and texts to fit your brand’s name.
Adobe Spark You’ll find hundreds of free logo templates on Adobe Spark . However, you’ll need to pay for Adobe Spark software to edit them at $9.99 per month . Adobe Spark is designed for users with design backgrounds who want more control in creating flyers, social media graphics, and videos.
Creative Market Creative Market offers templates for $19.95 to $99.95 per month . This cost includes a bundle with two licensing options: standard for businesses that don’t exceed 500 sales and extended for unlimited sales.
Option 3: Use an online logo maker Logo makers might be the cheapest option on the market. Some sites allow free website use; you only pay when you download the logo files. An online logo maker can generate hundreds of logo variations using basic information about your company and design preferences. Then, edit and tweak the mockups you like.
Looka falls in this category, offering a basic PNG logo package for $20 and $65 for a high-resolution logo package with PNG, EPS, SVG, and PDF files.
Option 4: Hire a freelance logo designer Tapping a freelancer means you’ll get to work with an expert to create a professional logo design. You’ll see several concepts come to fruition. Depending on the designer’s skill, a fresh logo could cost anywhere from $250 to $2,500.
Fiverr The cost of hiring a skilled freelance logo designer on Fiverr is typically in the $25 to $150 per hour range. Fiverr offers three packages- basic, standard, and premium — each with its own design and file download options.
Upwork Upwork is the biggest freelance exchange in the world; most designers will charge between $10 and $200 per hour. A basic account is free, apart from a 3% transaction fee.
Option 5: Work with a logo design agency Hiring a firm to design your logo is the most expensive among these five options. Agencies charge up to $2,500 for a professional logo design, with some hitting the $5,000 to $10,000 mark.
Final Thoughts Logo design fees can quickly add up, so consider these options when starting a logo-making project. Once your logo is complete, build your company’s visual identity using customized designs for business cards, websites, social media, and other marketing campaigns.
