Marketing videos are an effective way to promote your business. They help build awareness, which enables you to get new customers and create relationships with them. The question is, how do you create a compelling marketing video for your business? Here are some strategies to create the perfect marketing video for your business.
Why is Video Marketing Important for Business?
As mentioned earlier, videos are a great way to connect with your customers. But the benefits you’ll reap from it don’t end there. Here are more:
- Videos help with SEO - high-quality content increases viewer engagements, which leads to more traffic to your site. This puts your website on top of search engines.
- Videos boost revenues - 88% of video marketers believe that videos increase their company’s ROI.
- Videos are great for conversions - 86% of video marketers say videos are great for lead generation and conversions.
- Videos are great for increasing brand awareness - videos can help you reach new audiences that you previously couldn’t.
- Videos are excellent authority builders - earning your customers’ trust means having authority in your industry. Videos can help you prove your worth and place yourself as an authority in your actions.
These are only a few of the reasons videos are great for marketing your business. If you want to create a video marketing strategy that works, follow the tips below:
Tips for Creating Marketing Videos for Businesses
1. Tell Your Story
A great way to engage potential customers and connect with existing ones is through a story. Forbes tells us that marketers should make videos their priorities as these unite people and drive strong human connections. In a time when almost everything has gone digital, the human touch takes center stage.
2. Be Mission-Centered
When creating marketing videos for your business, don’t focus on your product. Instead, channel the video’s energy towards the mission of your brand. Take the Dove Real Beauty Campaigns as an example to help you understand why.
3. Provide Value
When you create videos or any content, for that matter, adding value to it helps you build customer trust. In a study with business decision-makers as the respondents, 80% of them said they prefer to get company information from valuable content rather than through advertising. Videos that inform and educate can be more effective than promotional videos. Remember, not everyone likes being sold to.
4. Keep Your Videos Short
You may have already heard about the average person’s attention span, which is about 8 seconds. This is the precise reason you should keep your marketing videos short. The key is to get their attention and have the right content to make them stay and want more.
5. Use Humor
Marketing videos for businesses do not necessarily need to be serious. Using humor in them can be a great icebreaker, especially for new brands. It gets the attention of potential customers quickly and can make you go viral.
6. Be Professional
Having a funny bone in your marketing videos does not mean you have to forego professionalism. Always strive to be clear, concise, and with a tone of professional air. Avoid making your brand look amateurish by being unprepared, using inexperienced speakers, or not planning well enough.
7. Include User-Generated Content
Let your happy, and satisfied customers do the talking. Use them in your videos to let others know how you made an impact in your customers’ lives. Nothing gets consumers more interested than a real-life review of your product or service.
8. Evoke Emotions Through Music
Studies have proven that using emotions in advertising is effective. It can influence how people make buying decisions. To do this for your videos, use music. Emotions such as joy, pride, anxiety, and many others are triggered by music.
9. Create a Compelling Introduction
Just as you write a compelling subject line for your email, you also need to create one for your videos. This is crucial in determining if the viewer will continue with the video or not. Remember that the attention span is only a few seconds. You need to make sure that you get the viewers’ attention in that short time.
10. Think About Responsive Design
Create marketing videos for your business with a responsive design in mind. This means designing your videos to be viewed on different types of devices. With more and more people going on their mobile phones rather than laptop or desktops, a mobile-friendly video is essential.
11. Don’t Forget Your Call-to-Actions
When creating written content for your website or blog, you never miss the chance to tell people what to do next via your call-to-action. The same should go when you create marketing videos. Entice them to take the next step, whether it’s to visit your website, go to your nearest shop, or purchase a product of yours.
12. Embed Your Videos into Your Website
Statistics tell us that embedding videos on your landing page can get you as much as 86% higher conversion rates. With more reports of consumers basing their purchasing decisions on videos, this is an essential factor you need to consider in your marketing strategies.
13. Ask Questions
If you’re looking to boost customer engagement, ask questions in your videos. Make sure they are thought-provoking to get everyone’s attention and start discussions. Tell them to place their comments in the comment section for everyone to see and respond to. This will also be beneficial to you as you can get valuable insights into how your customers think.
14. Don’t Forget Production Quality
With all these being said, never forget about your marketing videos’ production quality. Think about camera work, voice-overs, lighting, and other minute details that can help you create professional quality videos. For this, you will need the assistance of professionals or software that can make your videos look professional.
Final Thoughts
Creating compelling marketing videos for businesses isn’t an easy task. There are so many factors that need your consideration. However, it’s not something you can’t achieve. These tips, the right software, and research can help you reach your goals through quality videos.
