Multi touch marketing attribution is a model that helps marketers understand where customers convert. Knowing where customers will convert can help marketers optimize their marketing strategies, invest in touchpoints, and apply marketing models to increase sales. But which tools can help marketers with their marketing strategies? Here’s our list of the top options!
Multi Touch Attribution Marketing Models
According to some marketing experts, four main multi touch attribution marketing models exist.
- Linear Attribution - Marketers place equal value on touchpoints that had conversions.
- Time-Decay Attribution - This model is similar to the linear one, but the final interaction is more significant than the first one.
- W-Shaped Model - This model places value on the first and last interactions but some interactions in the middle of the model has more weight than the remaining interactions
- U-Shaped Model - The last model is like the W-Shaped model. The first and last interactions have more value than the ones in the middle.
Multi Touch Attribution Tools
1. Ruler Analytics
One of the top multitouch attribution marketing tools is Ruler Analytics. It’s highly recommended software because you can monitor touchpoints and web visitors. Then, this user becomes a lead, which will be added to your CRM. Finally, Ruler Analytics will help you identify which marketing strategy converted your lead into a customer!
Pricing:
- Small Business - £199/mo
- Medium Business - £649/mo
- Large Business - £1149/mo
- Advanced - £POA
2. Triple Whale
Here’s one AI-powered marketing tool for your marketing attribution needs. Triple Whale is an ideal AI app for eCommerce brands. This tool has built-in attribution analytics in its Pixel dashboard. You can track attributions with ads and view models like linear, triple, and first-click and last-click.
Pricing (with a Gross Merchandise Value below $100,000):
- Founders Dash - Free
- Growth - $129/mo
- Pro - $199/mo
- Enterprise - $279/mo
3. HubSpot Analytics
Another popular multi touch attribution marketing tool is HubSpot Analytics. Its attribution models and reporting features are part of the marketing and content hubs only. You can generate attribution reports on the following:
- Most contacts (professional and enterprise)
- Closes new deals (enterprise only)
- Most won revenue (enterprise only)
You can track ads and customize interaction types.
Pricing:
Marketing Hub
- Professional - $890/mo (3 seats)
- Enterprise - $3,600/mo (5 seats)
Content Hub
- Professional - $500/mo (3 seats)
- Enterprise - $1,500/mo (5 seats)
4. Hyros
Here’s another well-known marketing attribution software to try. It lets you track ads. Hyros has print tracking and call and demo attribution. It helps you attribute deals through call quality and attendance. With available data, you can also customize your experience with the tool. You get to integrate all traffic sources and forecast ad results.
Pricing:
- Paid Traffic - Book Demo
- Agency - Book Demo
5. Attribution App
Here’s one app dedicated to marketing attribution. Attribution specializes in multi touch marketing attribution, letting you better understand touchpoints. This tool is ideal for B2B and B2C marketing tools. It has six attribution functionalities that help marketers improve campaigns.
First, it helps you track overlapping campaigns to ensure brand cohesiveness across various platforms. Then, Attribution keeps user data in order to understand their discovery process. You’ll also know your ROAS and can compare your ROI. Additionally, you can review touchpoints to optimize campaigns. Finally, customize your preferred models with settings!
Pricing: Request a demo to get custom pricing
6. Adobe Marketo Measure
Formerly Bizible, Adobe Marketo Measure has its trademark Everytouch Attribution. It lets you know which platform delivers more results and ROI. Additionally, Adobe enables you to collaborate with your sales and marketing teams and save time through automation. You can monitor the customer journey through data, increase engagement, and get a deeper understanding of every touchpoint.
Pricing (prices unavailable):
- Growth
- Select
- Prime
- Ultimate
7. Northbeam
Northbeam is a great choice for a multi touch attribution tool for small businesses. It allows you to get first-party data, understand your marketing performance, scale ads, and integrate it into other apps for seamless workflows. This tool also helps you with media mix modeling and creative analysis.
Pricing:
- Starter - $1,000/mo
- Professional - $2,500/mo
- Enterprise - Custom pricing
8. Adinton
Adinton is the ideal multi touch attribution marketing tool for agencies. Your agency can extract data from the top 1000 customers. From there, you can determine which ones haven’t purchased and engage with them via marketing strategies. With this tool, you’ll also know how to budget since you can invest in some marketing strategies with higher conversions. Unlike other tools above, you need to schedule a call before pushing through with a purchase.
Pricing: Unavailable
9. HockeyStack
You can expect HockeyStack to be a leader in attribution. The software is stacked with handy tools to help you understand where your customers are converting. You’ll know which areas work and which don’t. Additionally, you can bring qualitative and quantitative data to get a better sense of your performance. Finally, this is a no-code solution, too! Some of its other tools and features include:
- AI Insights
- Forecasting & budget optimization
- Reports
- Funnels
- AI Modeling
- Buyer Journeys
- Lift Analysis
- Website Analytics
Pricing:
10. Factors.ai
Here’s another AI-powered multi touch attribution marketing tool for marketers! Factors.ai primarily captures intent, segments accounts, builds playbooks, and automates LinkedIn workflows. However, Factors.ai also uses attribution models to help you track clicks and get a deeper understanding of your customers.
Pricing:
- Free
- Basic - $549/mo
- Growth - $1,299/mo
- Enteprise - Custom
11. Lifesight
One of the top multi touch attribution tools is Lifesight. Its main advantage over competitors is its privacy-first philosophy. It has a dedicated multi-touch attribution marketing methodology to boost ROAS. With insights and analytics, you can make better decisions, use multi touch models, and view all marketing attribution in one platform!
Pricing: Unavailable (request pricing)
Final Thoughts
Multi touch attribution tools are handy for understanding the buyer’s journey and letting you know how your campaigns are performing. You don’t need to use multiple tools since some of these tools let you view attributions in one place! Finally, you can optimize your campaigns to get higher ROI and set better budgets in the long run!
