Many businesses are now investing in video content. After all, many internet users watch plenty of videos not just to get entertained but to know more about a person or company. But if your company hasn’t embraced video marketing yet, this is your sign to try it out. And when creating videos, you don’t even need experience using an online video editing software. Visualize the video you want to create, capture some footage, and get editing with a reliable video editor.
Here are our quick and easy tips on creating online videos. Plus, check out our selection of beginner-friendly online video editing tools.
Video Editing Tips
1. Identify and Plan
One crucial but time-intensive part of video marketing is planning and identifying. When you plan for your videos, here are questions to ask yourself and your team:
- Who is the target audience?
- What type of video are we creating?
- What is the end goal of this video?
- Who would be in front of the camera?
Planning isn’t just part of the whole video marketing strategy. In fact, it’s also part of the editing process. Before you even open your online video editing software, you need to have a storyboard to visualize the flow of your video. Then, when you finally edit, you can rely on the storyboard and position the clips, photos, and music. That way, it will all come together smoothly when you’re editing.
2. Keep it Short
If there’s one lesson we could learn from TikTok videos and short attention spans is that short-form content is better. After all, you want to get your audience’s attention. And you want to keep their eyes glued to their screens while they watch your videos.
But should you keep ALL of your videos short? Not all of them.
Here are video examples to keep a minute long:
- Product
- Explainer
- Company culture
- Social videos
- Teaser videos
Don’t be afraid to trim the fat in your videos. With short videos, titles aren’t necessary. Plus, make sure to add captions to avoid adding text-only clips.
3. Provide Solutions in Long-Form Videos
Even if short videos are in, long-form videos also provide value. You have two ways to approach it. One is telling a story. You have various methods of telling a story, such as a testimonial, sales, or product launch video. Make sure that you have footage or a clip showing a solution to your audience.
If you’re not telling a story but putting different clips together, adding a call-to-action is the other way to provide a solution. For example, you can drive traffic to your website by adding a link to the video. You can put the CTA at the end of the video as part of your outro.
4. Incorporate Your Brand
When editing your video, don’t forget to add your brand identity to it. The simplest way to brand your video is by adding your logo. Most video editors would add it at the bottom right of the video. Or you can put it at the end of the video.
If you have custom fonts and colors, don’t forget to add them as well. It helps with brand recognition. You could use the custom font as subtitles or captions. As for colors, it could be through borders, stickers, or filters. But one creative way to do it is through the clothes used by the “actors” in your videos or props that bear your brand’s colors.
5. Inject Fun and Humor
Your video content doesn’t have to be 100% serious all the time. Sprinkle some fun or excitement to it from time to time. After all, there are different business videos, such as company culture videos and advertisements. Or, if you have a younger demographic, you can join in the latest TikTok trends. You can add memes, filters, and stickers to your videos to make them fun.
Online Video Editing Tools
1. Clipchamp
Clipchamp is one of the top choices for many video marketers. It has most of the basic features, like trimming, cutting, splitting, combining, cropping, and adding filters and transitions. Make your video even more engaging with their color-correcting tools and adding text or titles. But one of its best features is its AI voiceover. Over 70+ languages are available, and you can choose from more than 170+ voices to add to your videos.
2. Invideo
Invideo is another leading choice for video marketers. Aside from the essential features, you can record voiceovers, which will turn into speech for captions or subtitles. Plus, if you have a team of video marketers, you can create brand kits. In one click, all of your brand assets, such as colors and text, will be added to your videos.
3. Kapwing
Another alternative to the abovementioned video editors is Kapwing. This one’s ideal for video marketing teams because of its collaborative features. Any team member can access the video to edit it anytime, anywhere. Plus, they have smart tools to remove background noises and even the backgrounds. It helps editors save time in editing their work.
4. Animoto
If you want to get started with using stock videos or images, Animoto is a great video editor to practice on. You have access to their stock library. Aside from that, they have customizable templates to customize your videos with your branding. Plus, they take collaboration to the next level by letting team members add comments to the videos.
5. Veed.io
The last online video editor on our list is Veed.io. You will find most of the features of any video editing software application, such as trimming, cropping, and adding audio. Similar to Kapwing, Veed.io has a background, noise, and unwanted silence remover. Plus, if you want a high-resolution video, you can rely on Veed.io to download it in 4K.
Final Thoughts
Video marketing is here to stay. And if you don’t want to lag behind your competitors, video is the way to go. But if the daunting prospect of video editing is holding you back, beginners can use online video editing software. They have a free plan, too, so you can test it out. But if video editing isn’t working out for you, you have other options, like subscribing to a video editing service or freelancer to help you with your video marketing strategy.
