A powerful all-in-one CRM and marketing platform, HubSpot offers a wide array of features. It helps entrepreneurs manage leads, automate marketing campaigns, and nurture customer relationships. However, it isn't for everyone, especially startups and small businesses. Here is a list of alternatives that are similar to HubSpot and, importantly, more budget-friendly to help you choose:
HubSpot Plans and Pricing
Below is a brief overview of HubSpot's plans and pricing to give you an idea of its costs:
Starter Plan: Starts at $20/month for up to 1,000 marketing contacts
Professional Plan: Costs $890/month for up to 2,000 contacts, with an onboarding fee of $3,000
Enterprise Plan: Priced at $3,600/month for up to 10,000 contacts, plus an onboarding fee of $6,000
Note that all the pricing and plans mentioned in this article are subject to change without prior notice. You can check each of their websites for accurate pricing and plans.
Nutshell
With a focus on sales automation and engagement, Nutshell offers plenty of features similar to those of HubSpot. Its native email marketing automation tool, Nutshell Campaigns, lets you design and send email blasts, newsletters, and many others.
Foundation Plan: Starts at $16.00 per user per month when billed annually
Pro Plan: Costs $42.00 per user per month with annual billing
Power AI Plan: Priced at $52.00 per user per month for yearly subscriptions
Enterprise Plan: Available at $67.00 per user per month when billed annually
Desku
A unified customer support platform, Desku uses the power of AI to help you provide your customers with stellar service. Its key features include a unified inbox with all your customer queries, an AI-powered helpdesk, a no-code chatbot builder, and many others.
Startup Plan: Priced at $19 per user per month when billed annually. It's designed for startups and includes essential CRM tools
Team Plan: Costs $39 per user per month with annual billing, perfect for small teams
Business Plan: Available at $59 per user per month for annual subscriptions, ideal for businesses
ActiveCampaign
A marketing automation solution, ActiveCampaign is specifically designed for customer service teams, sales, marketing, ecommerce businesses, and bloggers, among others. It can track micro conversions such as link clicks and email opens. It automates follow-up campaigns to save you time and energy.
Lite Plan: Starts at $29 per month if billed annually
Plus Plan: Begins at $49 per month
Professional Plan: Priced starting at $149 per month
Enterprise Plan: Starts at $259 per month
Zendesk
Another excellent alternative to HubSpot is Zendesk. It is a combination of a self-service platform, a chat software, and a knowledge base. It has ticketing management features to manage your support team's workload easily. It offers customized themes and a reliable customer support service.
Basic Plans:
Suite Team: Starting at $55 per agent/month or $660 per year for one agent
Suite Growth: Priced at $89 per agent/month or $1,068 per year for one agent
Suite Professional: Costs $115 per agent/month or $1,380 per year for one agent
Support Plans:
Support Team: Starting at $19 per agent/month or $228 per year for one agent
Support Professional: Priced at $55 per agent/month or $660 per year for one agent
Support Enterprise: Costs $115 per agent/month or $1,380 per year for one agent
EngageBay
An all-in-one marketing system that's similar to HubSpot, EngageBay is an excellent option for small businesses and startups. Aside from its marketing automation features, it also has a landing page builder, automated SMS marketing sends, social media automation, predictive lead scoring, and many others.
Free Plan: Costs $0 per month with limitations
Basic Plan: Priced at $13.79 per month
Growth Plan: Available for $59.79 per month
Pro Plan: Costs $110.39 per month
Freshdesk
If you're looking for a HubSpot alternative that focuses on call center support, Freshdesk is your best bet. Its key features include a shared inbox, ticket management, and a knowledge base. It also offers direct customer interactions, a collaborative system for reviewing content, and a version control system.
Free Plan: Ideal for small teams just getting started, at $0 per month for up to 10 agents
Growth Plan: For growing businesses, priced at $15 per agent/month, billed annually
Pro Plan: Advanced automation for high performance, costing $49 per agent/month, billed annually
Enterprise Plan: Fully featured with bots for enterprise-level support, available at $79 per agent/month, billed annually
Drip
Suitable for ecommerce businesses, Drip is one of the most affordable HubSpot alternatives. It lets you funnel your data from across your tech stack, where you can analyze it in a centralized location. It also automates social media ads, provides workflow split testing, and uses tracking events to trace your customers' behaviors.
Drip offers a 14-day free trial with no credit card required. After the trial, the pricing starts at $39 per month. This includes:
- 1 to 2,500 people on your email list
- Unlimited email sends
- Onsite campaigns
- Email support
- Chat and email support
- Free migration
- Personalized onboarding
Zoho CRM
A powerhouse CRM and marketing platform, Zoho CRM has features similar to HubSpot's. It offers email, hosting, website creation, customer service, contact and project management, and many more. It helps users nurture leads, create workflows, and organize tasks.
Free Edition: Available for up to 3 users with basic CRM features
Standard: Starting at $14/user/month (billed annually), including sales force automation, scoring rules, and more
Professional: Starting at $23/user/month (billed annually), adding features like email integration and workflow automation
Enterprise: Starting at $40/user/month (billed annually), with features for managing global operations and advanced customization
Ultimate: Starting at $52/user/month (billed annually), offering the most comprehensive set of features, including dedicated BI capabilities
Conclusion
HubSpot, a leading player in CRM and marketing automation platforms, may not always be the most suitable choice for small businesses and startups. However, there are alternatives, similar to HubSpot, that offer a comprehensive range of features. These options can be a great starting point for your search, instilling confidence in their capabilities.
