Setting up a small business is an exciting endeavor. Once the store is up and running, it’s stimulating to brainstorm promotional ideas that garner more customers. And one essential must-have for marketing strategies is graphic design. Marketing visuals attract prospects to your brand and offers—provided color psychology, graphic design best practices, and trends are integrated into them. Small businesses do away with hiring freelance graphic designers due to the steep professional fees. Opting for DIY design tools and on-demand graphic design services is commonplace for small business entrepreneurs. You can start with these six small business graphic design services in 2023.
1. Canva
Canva is a popular design tool that everyone, including professionals, students, entrepreneurs, and marketers, uses. It’s a tool that creates social media graphics, flyers, posters, presentations, logos, and more. It has a straightforward interface with a drag-and-drop feature, making design creation a walk in the park. The platform also offers thousands of templates, icons, fonts, and images to create a visually appealing design.
To date, Canva has created more than 15 billion designs for users in over 190 countries. It’s the go-to DIY tool for small businesses because it’s free. However, the premium version offers features such as background remover, social media scheduling, transparent images, curved text generator, frames, photo effects, etc.
Pricing:
- Canva for Teams - $29.99 per month
- Canva Pro - $14.99 per month
2. Penji
Starting a small business means monitoring every aspect. And graphic design is a time-consuming process that involves pre-creation steps like market and competitor research. That’s why small companies entrust graphic design to on-demand graphic design services, such as Penji. Working with Penji involves three steps:
- Submitting the design brief
- Waiting for the draft and requesting revisions
- Downloading the source file
You can request designs from over 120 design categories.
You’ll also manage all your projects on Penji’s simple customized platform. Once you submit a project, you’ll be assigned the best designer for the job. However, you can easily swap designers at no additional cost. Penji’s fast 24 to 48-hour turnaround also ensures your small business has no bottlenecks. Penji offers a 30-day money-back guarantee if you want to see if it’s a good fit for your small business.
Pricing:
- Pro - $499 per month
- Team - $997 per month
- Agency - $1,995 per month
3. Kimp
Another reliable small business graphic design service is Kimp. Like Penji, this on-demand graphic design tool also offers unlimited designs and revisions. The turnaround takes two to four days, especially for more complex graphics. However, Kimp only offers 100 design categories compared to Penji’s 120+. The only advantage when subscribing to Kimp is if you’re also producing marketing videos.
The platform creates the best motion graphics using its KIMP360 platform. It’s a simple design tool with a Kanban view to monitor your projects easily. Use this platform when collaborating with designers and moving projects around. You’ll also get premium stock assets when you need stock images for presentations or social media posts.
Pricing:
- Graphics - $299.50 per month
- Video - $349.50
- Graphics + Video - $497.50
4. Design Pickle
Providing affordable graphic design services since 2015, Design Pickle is another graphic design service for small businesses. Founded in Arizona, the company aims to offer small business owners affordable, reliable, and scalable content. Design Pickle has completed more than 1.5 million user requests worldwide. The company has also snagged a spot in the Inc. 5000 Fastest Growing Companies.
Design Pickle also has a design platform where you can manage all your designs in one place. It’s built to simplify the creative process and collaborate seamlessly with designers. The platform could also be integrated into your workflow, contributing to a more convenient and time-saving process. Design Pickle doesn’t have a money-back guarantee but offers a full refund 14 days after initial sign-up.
Pricing:
- Graphics - $499 per month
- Graphics Pro - $995 per month
- Graphics Premium - $1,695 per month
5. ManyPixels
If you’re looking for small business graphic design companies that fill the bill, ManyPixels is another popular option. Founded in 2018, ManyPixels is considered one of the leading subscription-based design services. They deliver visual content for businesses of all levels and in all industries. ManyPixels has served over 3,000 customers, created over 125,000 designs, and worked 1.7 million hours.
With ManyPixels, you get fast and reliable graphics within one to two days. Plus, you get to work with battle-tested professionals only, which means quality design output. Manage multiple brands and invite your team members on ManyPixels’s user-friendly platform.
Pricing:
- Advanced - $439 per month
- Business - $719 per month
- Designated Designer - $959 per month
6. GraphicsZoo
Due to its subscription-based system, on-demand graphic design services are suitable for small businesses. Small businesses can cancel anytime during the slow season and re-subscribe if needed. GraphicsZoo is another graphic design company that offers unlimited designs monthly. The seven-figure design team at GraphicsZoo delivers up to 160 hours of monthly design work in over 120 categories.
GraphicsZoo takes pride in its Creative Talent Placement system. It involves sourcing and recruiting the best in the graphic design industry. Next is matching clients with the most skilled graphic designer for the project. Finally, the company gives users access to its full Creative Management system. You’ll get a dedicated manager who monitors every single project. Communication is also quick and easy with GraphicsZoo through its Creative Management platform.
Pricing:
- Starter - $499 per month
- Growth - $999 per month
Conclusion
These small business graphic design companies are your best creative assistants. If you’re leaning towards DIY design work, Canva is your platform. However, try on-demand design services if you want most designs done within one to two days. They’re affordable, efficient, and high-quality, with customized design platforms to make collaboration a breeze. If you’re hesitant to commit to a month, Penji’s 30-day money-back guarantee gives you enough time to gauge the system.
