In the ultra-competitive marketing world, graphic design has been proven an excellent way to differentiate businesses. However, finding the right design partner can be challenging. One popular option is Superside. Its design solutions are some of the best in the industry. Let's take an in-depth look at Superside design and how it can benefit your brand:
What is On-Demand Design?
Superside has an on-demand design model where its clients can access its design services and creative talent when needed. This means you no longer have to hire full-time in-house graphic designers or sign long-term contracts with agencies. It works by tapping into Superside's pool of designers when you need them and paying only for their flexible subscription plans instead of paying per project.
Superside's On-Demand Offering
Unlike traditional design agencies that work on a retainer-based approach, Superside offers design solutions that are versatile and flexible. It eliminated the lengthy negotiations and approvals typical of a traditional agency. You only need to write a brief description of your project, and Superside designers will take over from there.
They will match you with their best designer, depending on your design needs. You will then wait for their first draft, which you will get based on the complexity of your project. Through Superside's platform, you can send requests for a wide selection of designs, including digital and print designs, web and mobile designs, UI/UX designs, illustrations and animation, branding and marketing designs, packaging designs, and many more.
Superside Design Pricing and Costs
Superside offers subscription plans that cater to the needs of businesses and individuals looking to get visual assets on a regular basis. These plans are as follows:
Design Essentials
This plan is ideal for teams with moderate day-to-day design needs. Pricing starts at $5,000 per month and covers the following:
- Illustration
- Email design
- Web design
- eBook and digital reports
- Print and packaging design
- Social media graphics
- Motion design
- Digital marketing consulting
- Static web and social assets
- More
With this plan, you'll be assisted by a team of project managers, creative directors, designers, and customer success managers. They have a 12 to 24-hour turnaround time, and you'll get 50% of the total hours, which means half of the design work you request can be completed within these hours.
End-to-End Creative
This is Superside's full-service plan, which costs $9,000 per month. This is the most suitable plan for you if you are handling multiple marketing and brand functions. It includes all the services in the Design Essentials plan, including a dedicated team, fast turnaround, unlimited users, and personalized onboarding.
Digital Advertising
Starting at $7,500 per month, this plan is ideal for those who need to focus on ad creative for performance marketing, growth, and social media teams. You can request the following services:
- eBook and digital reports
- Print and packaging design
- Illustration
- Presentation design
- Email design
- Web design
- Static web and social assets
- Digital ads
- Motion design
- Campaign concepting
- AR/3D design
- Digital marketing consulting
Note that these plans are outcome-focused. The fixed service hours cover design time, direction, project management, and quality control. Depending on your plan, you can use these hours for different capabilities, skills, and turnaround times.
Revisions and Quality Control
Superside understands that revisions are an essential part of getting your perfect designs. And so, their on-demand model incorporates a smooth workflow for their revisions process. This ensures that every work submitted to you passes the highest quality control. The following are part of Superside's revision and quality control process:
Clear communication: To minimize revisions and get your projects faster, Superside will encourage you to provide a project brief that clearly communicates your requirements and preferences. Their plans include the number of revisions and how you can give feedback effectively. Their subscriptions typically include a set number of revisions, you may want to contact them for more details.
Dedicated project manager: This is your point of contact who will oversee your project from start to finish. They will be the ones to manage the communication line between you, the designer, and the quality control team.
Quality control team: This group of Superside's experienced designers will review your project before delivery. This ensures that you get the exact designs you want and need.
Superside's turnaround times on revisions vary but know that they always aim to provide fast services as much as possible. In case you will need more revisions than those included in your plan, you can contact Superside and request more for an additional fee.
Superside Design Pros and Cons
Superside is an excellent option if you're looking for a graphic design partner for your business. However, it is not an all-in-one solution. Here's a quick breakdown of Superside's pros and cons:
Pros:
Fast turnaround times: You can potentially get your project within 24 to 48 hours.
Scalability: You can adjust the level of design service you need depending on your project requirements. You won't have to pay a full-time designer when the workload decreases.
Expert talent matching: Superside will match you with the best designer for the job. For example, if you request a logo, your project will automatically be designated to Superside's best logo designer.
Quality control: Superside's quality control team ensures you get the exact design you requested.
Cons:
On the expensive side: Superside costs can be steep as plans typically start north of $48,000 per year, which can be high, especially for small businesses.
Limited scope of service: Superside can provide you with their selection of design services, however, they do not offer additional services such as copywriting or video editing.
The Verdict
If you're a business that requires speed, agility, and high quality in your design assets, Superside is an excellent option. The fast turnaround time, streamlined revision process, and an entire support team are more than enough to convince you. They can help you simplify your design workflow, free up internal resources, and ensure a consistent supply of top-notch visuals.
However, this may not be the ideal on-demand design solution for you if you're a small business or startup or simply on a tight budget. You may want to explore alternatives or services that offer similar models but are more affordable.
