As technology and design trends change, business owners need to stay updated on the latest developments in graphic design. Let's explore the ten types of graphic design that are essential for entrepreneurs to know now.
1. Brand Identity
The visual representation of a company's values, personality, and goals, brand identity, is a crucial part of business. This can include everything from logos and color schemes to typefaces and packaging. It's essential for companies to have a unified look and feel that is consistent across all platforms, from print to digital.
Image Source: Penji
The goal of a brand identity is to create a solid emotional connection with the audience and make the company easily recognizable. By creating a strong brand identity, companies can establish a recognizable presence that will help them stand out from their competitors.
2. Marketing and Advertising
Two of the most critical aspects of doing business, marketing and advertising, are also priorities in graphic design. This type of graphic design focuses on getting a product or service in front of potential customers. Graphic design for marketing and advertising often includes logos, flyers, posters, banners, and other visual components that help to create brand awareness and drive sales.
Image Source: Coca Cola
For this, you'll need a good understanding of your target audience. With the increasing popularity of social media, marketing and advertising graphic design professionals are increasingly being called upon to create visuals that will help to increase engagement with a brand or product. With the right skills, a graphic designer in this field can significantly impact a company's success.
3. Package Design
Often overlooked as many business owners focus on the product itself, package design is still a powerful tool for attracting customers. It is also one of the best ways to differentiate your brand from the competition. It helps create a positive first impression and is essential for any product to stand out on a store shelf.
Image Source: Magnum
Package design should not only be aesthetically pleasing but also be geared toward a specific audience. This makes it a graphic design type that needs careful and thoughtful planning.
4. Publication
The practice of designing printed or digital publications, publication design is often seen in magazines, books, catalogs, and brochures. Publication designers combine art, typography, and editorial skills to create a visually pleasing and engaging experience for readers. They must have a good eye for detail and be able to produce clear and concise layouts for various publications.
Image Source: National Geographic
Publication design is an integral part of the publishing industry and is essential for businesses that must communicate information to customers and stakeholders. It is also a great way to make your novels, magazines, or catalogs stand out.
5. User Interface Design
A type of graphic design that focuses on enhancing user experience by creating user-friendly interfaces. User interface design is about ensuring viewers can find their way around your website or application quickly and easily. This type of design requires an understanding of how people interact with technology and an understanding of the user's needs.
Image Source: Spotify
UI designers must be able to work with designers, developers, and other stakeholders to create a product that is intuitive and visually appealing. UI design is essential to any brand because it ensures that the user's experience is as smooth and enjoyable as possible.
6. Motion Graphics
Motion graphics is a form of animation and graphic design that uses audio and visual elements to create a dynamic, moving image. Motion graphics design can be used to create anything from simple animated logos to intricate video sequences. It can help to bring a story to life and can be used to create eye-catching visuals that engage viewers and draw them in.
Image Source: How to Bloody Mary by Matteo Inchingolo
Motion graphics are becoming increasingly popular in the world of digital design, with more and more businesses using them to bring their messages to life. Motion graphics are often used in video production, advertising, websites, and other digital media.
7. Illustrations
Defined as graphic representations of concepts, ideas, and stories, illustrations are usually created by hand with various media, such as pencils, pens, paints, and digital tools. Illustrations can be used to communicate a wide range of information, from advertising to instruction manuals.
Image Source: Fanta
Illustrations can be used to help explain complex topics, provide visual interest, or simply make a design more eye-catching. Illustrations are a powerful tool for designers and can be used in various ways, from logo design to product packaging to website design.
8. Environmental Design
As its name suggests, environmental design is a type of graphic design that focuses on creating an environment that is both visually appealing and functional. This type of design is often used in creating retail stores, public spaces, and even office environments. The goal of environmental design is to create a space that is inviting, aesthetically pleasing, and easy to navigate.
Image Source: The Sign Brothers
The design elements used in environmental design may include lighting, colors, textures, furniture, signage, and artwork. By carefully planning the layout of a space, environmental design can help create an atmosphere that encourages people to stay and explore.
9. Typeface Graphic Design
A unique form of graphic design, typeface design focuses on the use of fonts and typefaces. It involves creating a unique and visually appealing set of typography to make a statement or communicate a message. This consists of a lot of creativity and critical thinking to create a typeface that is visually appealing and legible.
Image Source: Canva
Typeface graphic design can be used for various purposes, from creating logos and promotional materials to designing websites and books. It can also be used to create posters, postcards, business cards, and more.
10. Web Design
The world of web design is an ever-evolving field, and entrepreneurs must stay on top of the latest trends and techniques. In web design, the goal is to create an attractive, user-friendly website that can be viewed on any device.
Image Source: Hyer
This means your designers must be well-versed in using HTML, CSS, and other web technologies to create attractive websites optimized for viewing on any device.
Final Thoughts
Graphic design is an ever-evolving field with many different types of design to learn and explore. From graphic design basics such as logo design and typography to more specialized areas like motion graphics and web design, understanding these various types of graphic design can help you find which ones would benefit your brand the most.
