Video marketing is one of the top advertising strategies to date. Businesses of all levels are unsurprisingly investing in video marketing because the ROI is too good to resist. Why? Because videos are fun, engaging, and digestible—easier than blog posts, infographics, or long-form content. But there’s one caveat. Hiring video editors puts a dent in your pocket. So the other solution is to use video editing online for free!
Read on as we tell you the benefits of using free video editing tools and some free ones you can check out.
Why You Must Use Video Editing Software
Unless you have the budget to hire a professional video editor, here’s why you must opt for video editing software instead.
Some online video editing tools come with a free plan. Although these free plans have limitations, the outcome is still high-quality and sufficient for your marketing needs. If you’re not creating videos for movies, using free video editors online is worth your while. Moreover, if you feel that the free editors aren’t enough, you only have to pay a small amount to upgrade to a premium plan.
Video editing programs do a bang-up job of producing promotional videos regularly, especially if you delegate a few hours daily to tinker with it. If you’re a new brand that wants to gain traction in your niche, publishing content regularly is crucial for increasing engagement. That said, having video editing software as an assistant makes your job easier and makes this goal achievable.
One advantage of free video editing online free for all creatives and brands is remote accessibility. As long as there’s strong connectivity, you can work on your videos anywhere, anytime. You can quickly open the program on your laptop or mobile phone and edit the videos if you have some downtime throughout the day.
Distributing promotional videos alone won’t do the trick. Marketers know that optimized videos are the end-all-be-all of marketing and brand stardom. Video editing programs have SEO-compatible features, such as transforming text into videos or highlighting important keywords for optimum traffic. So you’re not only whipping up compelling videos but also increasing your chances of ranking online.
The advantage of using video editing tools online is getting all the video customization features. Some free plans come with full benefits, while others limit users with customization. However, if you’re crafting videos for marketing, having access to limited features is already sufficient to appeal to target audiences.
5 Top Video Editing Programs for All Creatives
Here are some free online video editors you can start with.
If you have a Mac computer, you don’t have to look far and wide for a free online video editor. Your Mac computer comes with robust and efficient video editing software, and it’s free! Users love the Apple iMovie editor because of its green-screen effects, speed, color grading, soundtrack, and media organization.
Even the neophytes can use iMovie for crafting marketing videos or clips for personal projects. The interface is simple and clean, letting you instantly navigate and find the options and features. You can also use motion tracking, multicam, and 360-degree footage to get on the bandwagon in video creation.
Repurposing content is another vital part of marketing strategies in 2022. Users get bored reading long-form content, so it’s only wise to transform blog posts or articles into more compelling media like videos. Lumen5 is a multi-tiered web-based video editing tool that converts text into videos. The platform has helped over 400,000 businesses create eye-catching videos that don’t break the bank.
You’ll enjoy some valuable features like fetching content and populating your storyboard once you enter a link, copy-pasting features, a searchable media library, optimization of video formats, and RSS feeds.
The free plan lets you create unlimited videos with a Lumen5 watermark. Although the resolution limits you to up to 720p, it’s still good enough for social media posts. If you prefer a non-watermarked video and access to icons, pay only $19 for the higher plan.
For personal video projects, VideoPad’s free version is your best bet. It doesn’t display a watermark on videos edited using the free plan. While you enjoy videos without a watermark, you’ll also seamlessly create those videos using VideoPad’s fast video stream processor. Developed by NCH Software, this platform is beginner-friendly with an easy-to-use interface.
VideoPad is also a highly versatile video editing tool, integrating with all NCH Software suites of programs, such as PhotoPad, MixPad, and WavePad. The platform has a wide range of video clip transitions and over 50+ visual effects. If you want to get VideoPad’s commercial license, expect to shell out $60 to $90 for the Master and Home plans.
Animaker was voted as the fourth best product design in the world. It also boasts a few awards in its belt, making it one of the best video editing tools. This is the perfect software to use for budding and expert animators to create beautiful animated business videos. Also, you can use Animaker for your live-action videos, as did 15 million people and the top brands worldwide.
The free version has limitations, letting you download five videos monthly with an Animaker watermark. GIF downloads are limited to 10 a month, and tracks are limited to three a month. But the highest plan only costs $49 a month, which isn’t bad for a video editing tool powered by an HTML5 engine!
It’s hard to imagine getting a free video editor online with unlimited watermark-free exports. Clipchamp is the platform to use if you’re looking for a free and efficient video editor that can handle business projects. You can mix and match video templates and audio from Clipchamp’s library. Its technology is also perfected with state-of-the-art systems that let you collect, record, compress, convert, and create videos without rendering delays.
Pay nothing and enjoy unlimited exports with up to 1080p(HD) export resolution. Get free effects, filters, images, videos, and audio stock with a free account.
Nothing beats a free online video editor that can handle personal and business projects. One of these video editing tools is your solution to video ads that engage leads and increase conversions. So kickstart those videos, so you don’t lag behind the competition!