Creating a video landing page can be extremely helpful in increasing your conversion rate, but it can also be difficult to do correctly. Often, landing pages are filled with unnecessary elements or visual distractions that make the page less effective. You need to keep things simple, clean, and uncluttered to create a video landing page that helps you convert more visitors and drive more traffic to your other website pages.
You must also ensure that each element on the page directly relates to your video and its main message. If you keep these best practices in mind when creating your new video landing page, you'll increase your conversion rate. Read on to see video landing page examples that combine fantastic design with a good grasp of marketing tactics.
One of the best video landing page examples is Slack. It may not be a full-screen spread like other sites, but their little dynamic clips are a treat to the eye. The user design of the site lets viewers in on the many functions and features of the Slack messaging system. It's a video landing page that's informative and interactive all at once.
You'll see their brand-new product when you open the Samsung site. And that's the goal of a video landing page design - to introduce something from the get-go.
The video itself is short, but the dynamic visual is enough to set it apart from the rest of the gadgets. Plus, the product video expertly shows the defining feature of the new generation flip phone. It's a great example of how a video landing page WordPress layout can help your customers focus on one product.
3. Bombay Sapphire
Meanwhile, Bombay Sapphire is a landing page with a video background. In fact, as you open their site, you'll be met with a complete visual spread of their gin and tonic. The iconic blue hues and b-rolls of ice and cold drinks are on display for everyone. The video is fast, dynamic, and refreshing, reflecting the brand's values. The best part is that the video doesn't distract you from the other items and features on the site. In fact, it only makes you want to learn more about the product.
Hermes' new campaign stands out from the moment you enter their domain. As with most luxury brands, Hermes has a quirky concept that stands out with its simple and short video ad. While the actual site has a beige hue, the video recalls the brand by using one of their other signature colors: orange. It's a great video landing page example for its use of simple concepts and color that don’t overwhelm the visitor.
Is anything better than a crisp, cold glass of soda? Pepsi's video landing page says no. With clips of thirst-quenches individuals scattered across the site, it's hard to resist the fizzy drink. Unlike other web pages, Pepsi doesn't use a single video landing page to capture your attention. Instead, several ads are shown to the viewer, which is a step above most video landing page examples.
6. Johnnie Walker
Johnnie Walker's bottles are icons themselves. So it makes sense that their video landing pages highlight their glass bottles. Not only is this a great way to train focus on their whiskeys, but it also reinforces their brand identity.
The minimal movement and singular color scheme make it a good background for the site. The details in the video are enough to keep your attention on the site but not so distracting that you'll forget what you're there for.
Also on the list of excellent video landing page examples is Woodgreen. They are an animal shelter based in the UK focusing on rehoming rescue pets. The organization's website uses a training video of a rescue dog on its landing page. It's a great way to humanize and introduce the organization. Woodgreen also briefly introduces the pet in the video to make viewers feel closer to the rescue pets.
Elements of a Good Video Landing Page
There are several elements that make up a perfect video landing page. There are six key factors that you need to include on your page to increase your conversion rates. Here's a breakdown of the elements you need to include on your video landing page:
- Text. You need to include a short and snappy headline at the very top of your page. This headline should be related to your video and pique the visitor's curiosity. Make sure your headline is short and direct to the point. That said, it should also relate to your video.
- Images. Alongside your video, you may also need to include relevant images. Most firms use two – one of these images needs to feature your product or service, and the other image needs to be related to your video and its main message.
- Video. Your video should be relatively short and should put your product or service in the best light. That said, the video should be exciting and engaging. Also, the visuals must relate to your headline. Your video should be clear and concise and feature a strong call to action at the end.
- Layout. The layout of your video landing page should be clean and uncluttered. You should also ensure that all the elements on your page relate to your video.
- CTA. Your main call to action should be placed prominently on the page, preferably below your headline. You may also want to place a secondary CTA below your video. The wording in these CTAs should be strong and direct.
- Form fields. If appropriate, you can include form fields on your page. You can have a form field for the visitor’s email address or something else that invites the visitor to take a specific action.
Remember, though, that there's no one-formula-fits-all for landing pages. Alongside the guidelines, you'll need to have a good grasp of your audience's needs to be able to design your landing page for success.