Email outreach is a marketing strategy you should pay attention to. It's one of the most crucial as it offers many benefits to your business. However, sending one email and hoping it will get positive results isn't enough. This is where email sequencing tools come in. These let you automate targeted email sequences to boost engagement and conversions.
Here are our top ten email sequencing tools you need to check out this 2024.
1. Gmass
If you and your team use Gmail, this email sequencing tool is right for you. Gmass is a Chrome extension that offers valuable features such as automation, analysis, and email tracking without leaving your inbox. It also provides email polling, SMTP testing, campaign analytics, domain statistics, and unsubscribe management.
Gmass provides SMTP integration, which allows you to send more emails than the limit set by your email service provider without sacrificing deliverability. Pricing starts at $25 per month.
2. Instantly.ai
If you want dynamic email sequencing, a cold email outreach tool, Instantly.ai, is what you need. It offers automated personalization that helps you quickly and efficiently scale nurturing campaigns. It also has a centralized inbox, a campaign builder, a cold email accelerator, unlimited warmup, and many more features.
Instantly.ai also offers advanced scheduling capabilities, email and account analytics, A/Z testing, a global block list, and more. You can explore this email tool with its one-month free trial or start with its basic plan at $37 per month.
3. SalesLoft
Primarily a sales engagement platform (SEP), SalesLoft also serves as an email sequencing tool. It lets you send cold emails to prospects and move them down your sales funnel. Its key features include automated email, call, and meeting scheduling, sales pipeline analytics, and lead movement tracking.
SalesLoft leverages the power of AI to help you with your sales workflows, automate cadence, track and analyze engagement, and provide seamless personalization. It has three pricing plans, with subscription fees starting at $12 per month for one mailbox.
4. QuickMail
Another sales engagement platform, QuickMail, promises to "never land in spam again." It takes pride in its free Auto-Warmer plan, which helps improve your emails' deliverability without paying a single cent. It also offers quick import, conversation management, inbox rotation, smart workflows, and many other features.
QuickMail integrates with popular software like Pipedrive, HubSpot, and Zapier. It also works with Gmail, Outlook, Amazon SES, and custom SMTP/IMAP inboxes. It offers a 14-day free trial and three paid pricing plans, with subscription fees starting at $49 per month.
5. Klenty
An excellent email sequencing software, Klenty helps sales teams craft highly customized cold email campaigns. It not only sends automated emails but also sends follow-ups. It offers omnichannel communications to centralize all data from cold calls, emails, SMS, and other platforms.
Klenty integrates into several CRMs, such as Salesforce, Zoho, HubSpot, and Pipedrive. It also provides real-time analytics to help you monitor your email campaigns' performance. It offers a free 14-day trial and four paid plans, with pricing starting at $60 per user per month, billed quarterly.
6. Woodpecker
A robust email sequence software, Woodpecker is also a follow-up automation tool that helps you run and track highly customized cold email campaigns. Its key features include a built-in email deliverability option that supports unlimited email verification, monitors and tracks deliverability, and offers a bounce shield.
Woodpecker offers a free 7-day trial for 50 contacted prospects with no long-term contracts and no credit card necessary. It has three pricing plans: Cold Email at $49 per user per month, Sales Automation at $59 per user per month, and Agency at $64 per user per month.
7. Spotio
Built for sales teams looking to get ahead, Spotio is a sales engagement platform for email sequencing tasks. It lets you automate tasks, track sales, map territories, generate leads, and do so much more, all in a single place. After meeting with prospects, you can use it to send follow-ups with your qualified leads.
Spotio provides follow-up signals to help identify the best prospects to contact. It integrates with some of the most popular software, such as HubSpot, Google Calendar, Pipedrive, and Microsoft Dynamics. You can contact them directly from their website to get a price quote.
8. Overloop
Formerly known as Prospect.io, Overloop is an excellent sales engagement platform that helps you send cold emails, do LinkedIn automation, and make cold calls. It allows you to create multi-channel outbound campaigns, find emails in seconds, and many other unique features. It can also track open, reply, and click-through rates while analyzing your campaign performance.
Overloop's revenue forecasting is one of its key features. It lets you predict your revenue to help you make data-driven decisions. It does not offer a free trial but has a 30-day money-back guarantee with its three pricing plans. Subscription fees start at $69 per user per month.
9. Reply.io
An excellent email sequencing tool, Reply.io can also help you with your sales enablement strategies. It will provide your sales team with content and information to help them close more deals. It offers reporting and analytics tools, a delivery window, customizable unsubscribe options, and Vidyard video integration.
Reply.io uses AI-powered tools to help you automate your sales efforts and turn your website traffic into leads. It offers a free 14-day trial and three premium plans, with pricing starting at $59 per month. It also has a chatbot that you can use for free.
10. Mailshake
An AI-powered sales engagement and B2B lead platform, Mailshake helps businesses optimize their cold outreach campaigns. It is packed with features such as a data finder, LinkedIn automation, AI email writer, email deliverability, lead catcher, and more. It also has SHAKEspeare, an AI writing tool that writes emails based on the information you enter.
Mailshake offers a built-in phone dialer, lead drivers, and multi-channel outreach. This email sequencing tool integrates with HubSpot, Salesforce, and Pipedrive. You can also connect it with any email service provider, such as Outlook, Gmail, Exchange, SMTP, and Office 365. Pricing starts at $29 per user per month.
