Water is an element you rarely see in logos unless your company tackles water-related topics and issues. It’s a great symbol for most of these companies because it represents life. In some others, it also represents a lifestyle close to the sea or ocean. Or, for some others, water may also be used to signify movement. But how does a water logo represent their brand and mission, and which ones can inspire yours?
1. Glaceau Smartwater
Most bottled water companies would have mountains to represent their brand, but Glaceau Smartwater stands out from the crowd by having a water drop as its logo. The blue water drop is a symbol of their brand providing a new way of drinking water by adding electrolytes.
2. American Water Works Association
One creative way of adding water to your logo is integrating a drop to one of the letters of your name, like this one by the American Water Works Association. The logo symbolizes their aim to offer water solutions and ways to manage water in the sector.
3. The Water Research Foundation
The logo for the Water Research Foundation combines a water drop and a wave. This water logo likely encompasses their mission of researching and learning more about water science and their aim to solve water issues.
4. Planet Water Foundation
Here’s another iteration of a water drop, but this one by the Planet Water Foundation uses people to mold the water drop shape. The logo symbolizes people coming together to help impoverished communities access clean water.
5. Blood: Water
With water represented as blue in most logos, this logo by Blood: Water is in white, surrounded by a red circle symbolizing blood. It’s an excellent way to incorporate the issue that started this nonprofit: averting the water and HIV/AIDS crises in Africa.
6. Elemental Water Foundation
Your water logo can tell a story, just like this one by the Elemental Water Foundation. The hand below the body of water represents their cause, which helps provide fresh water by desalinating salt water.
7. The Water Project
The Water Project logo has three elements: the hand water pump, the world, and the water drop. The hands and the map of Africa make up the nonprofit’s logo showing its mission of providing clean water in Africa.
8. Live Water Foundation
While at first glance, the Live Water Foundation shows another water drop logo, it's a paddle. The paddle on the water represents their goal to provide water sports activities and ensure cleaner waterways.
9. Our World Water Foundation
The water drop is a popular symbol, and this one by Our World Water Foundation gives it a whole new look. They use blue and green, representing water and the people who live on earth, needing safe water to live quality lives.
10. One Drop Foundation
Here’s another take at a water drop integrated into your logo through words or numbers. The One Drop Foundation logo shows that every drop of water matters to ensure that everyone has access to safe water.
11. Billabong
One way to express movement in a logo (and no longer using a water drop) is looking at Billabong’s logo. Here, you see waves that surfers are used to riding on while in the water.
12. Water and Dust Brewing
Just because you don’t have a water company or nonprofit, you shouldn’t have a water logo, like this one by Water and Dust Brewing. Considering the word water is in the name, the water drop was to represent the name, and the vine was to symbolize earthiness (dust).
13. Neet
Here’s another logo similar to the American Water Works Association. Since Neet sells tumblers with UV-C, their goal is to provide cleaner water to anyone who buys their product.
14. The Wave
Here’s an example of a creative reimagining of a wave on a logo by The Wave. Instead of using the usual wave imagery, this one seems to show a big wave in motion.
15. Undersea
Swimwear companies like Undersea may have better logo recognition when their logo is a wave, considering their competitors use wordmark. Their logo symbolizes their goal to clean the oceans of waste and plastic by reusing them as materials for their swimwear.
16. Eika Swimwear
Similar to the Undersea logo, Eika Swimwear uses a wave, but according to the logo designer, the wave is shaped like an e. It symbolizes the name of the company and shows a moving wave.
17. Internet of Water
The Internet of Water logo may seem like a fingerprint, but it’s a representation of data being shared across the United States. It’s a way for them to understand water infrastructure better and use that data to help communities and enhance networks.
18. World Youth Parliament for Water
At first, you may think that the World Youth Parliament for Water logo may not have watery elements. But if you take a closer look, you’ll see it’s five ripples of water, representing their regional and global impact.
Frequently Asked Questions
Should my water logo have a blue water drop?
As you’ve seen on most water logos, the water drop is a commonly used symbol. It may seem that the water drop is overused. However, if the water drop speaks to you, then you may have to find another way to make it unique to your brand. But, if you want to stand out from the crowd, you’ll want to use water in a creative manner. It can be a wave or a body of water.
How do I get a water logo for my company?
The first thing when getting a water logo is to look for inspiration. Aside from the article, you can refer to sites like Behance or Dribbble to view water logos for inspiration. Then, once you have enough examples, you can look for a professional logo designer to work on a unique, memorable, and simple logo.
Is it better to use a DIY graphic design for my logo?
Well, the long and short of it is no. A DIY graphic design may seem to provide you with a unique logo, but know that they use AI to identify your preferred design style. Plus, they even have templates from designers. The best way to have a unique water logo for your company is by hiring a professional logo designer or outsourcing your logo design.
