Before launching your business, you should have all your branded materials or assets ready, such as your marketing graphics, website, and, most importantly, your logo. Nowadays, there’s no excuse for you NOT to have a logo, all thanks to AI logo makers. But should you use an AI logo maker? Here’s how an AI-powered logo maker creates logos. Plus, know the list of the best ones.
How Does An AI Create Your Logo
Although AI logo makers claim to be different, their process in helping you get a logo is pretty much the same. And before you can use an AI logo maker, you should have a business name ready. Aside from that, you need to look at different logo designs from your industry. At the same time, you should know what colors your business would have and the font type you want on your logos too.
However, it’s not necessary to have these ready, but the process will be much quicker and more personalized.
Once you have the details you need, then you will choose the following:
- Business type or industry
- Color palettes
- Similar logo styles
- Fonts
- Logo types (if it needs icons, images, or it’s a wordmark or letter mark)
Top 5 AI Logo Makers
1. LogoAI
The first on our list is LogoAI. With LogoAI, you’re not only getting a logo, but you can also create other designs, such as mockups, posters, and banners. Plus, you can filter and add effects to your images, generate favicon and text effects, and search for free images and logo icons.
2. Logomaster.ai
Here’s another logo maker using AI to create your logo in a jiffy. Logomaster.ai keeps it simple by providing logo designs for users. Aside from that, they have a templates feature where you can get an idea of what your logo could look like on mockups, such as packaging and business cards.
3. Hatchful
The leading eCommerce platform, Shopify, also has an AI-powered logo maker called Hatchful. With Hatchful, you can download PNG files to use on your social media assets. In addition, you can also edit your logo with their studio. Plus, you can trust their AI to create a customized logo based on your industry.
4. Looka
Looka is one of the popular AI logo makers out there. It’s one of the most popular choices because of its brand and social media kits, which are great for small businesses wanting to launch their business soon. And if you need logo inspiration, Looka will provide you with those through logo styles and colors.
5. Logo.com
If you have a business idea but have no name yet, Logo.com can help you with your business name before their AI can generate logos. They’re one of the few AI logo makers that give you your new logo for free. However, if you want branded assets, you can pay $10/mo for their Brand Plan, providing you with designs and mockups.
AI Logo Maker vs. Logo Designer
Many small businesses on a budget may opt for an AI logo maker because it’s cheaper and, in some cases, free. But are AI logo makers any better than human logo designers?
Speed
There’s no question that AI logo makers are faster than logo designers. After all, AI logo makers will generate logo variations in a few minutes, all based on your preferences. On the other hand, logo designers are meticulous. And they ensure that the logo they’re creating for you is tailored to your business.
Winner: AI logo maker
Quality
AI does a decent job with logo design. After all, it gets inspiration from other existing logos or logo ideas available online. However, AI may not guarantee quality, especially if the user doesn’t select their actual preferences. On the other hand, graphic designers may provide quality work, considering the effort they go through in creating a logo. But you have to find an established designer, especially one with a portfolio. Or, you can subscribe to graphic design services, which have the cream of the crop.
Winner: Logo designer – you can guarantee high quality and compelling logos created by actual humans.
Cost
It’s no secret that AI logo makers are cheap or free, making them an attractive option for many small business owners and startup founders on a budget. However, many may not know that the free feature is limited to generating logo designs. But there’s a fee for editing and downloading the logos.
Meanwhile, graphic designers may charge at least $5 per hour or project. But the lower the price, the quality may not be the best. However, many small businesses don’t settle for less and would pay up to $500 to $1000 for a personalized, high-quality logo.
Winner:
File Ownership
Not all AI logo makers are upfront about copyright and licensing. You will find out about it when you want to download it or subscribe to their service. You have to read their FAQ or terms of service before using the logo they generated.
Meanwhile, when you hire a graphic designer, you may also have to talk to them about copyright and licensing. But most of the time, they will give full ownership to you.
Winner: I’ll have to give this one to the logo designer since you can communicate with them about copyright and licensing.
Variations
AI logo makers can create logo variations in a snap. It’s all based on the preferences you’ve inputted into the AI-powered logo maker. You don’t have to wait for hours or days to see how your logo would look in a specific manner. However, even with the variations they make, an AI may not exactly present the logo idea you may have in mind.
At the same time, logo designers will also create logo variations based on your design brief too, except logo designers may not churn out hundreds. Some of them may create around five to ten logos, but it follows exactly what you want. However, logo designers may not get it right the first time, allowing for more revisions.
Winner: It’s a tie.
Final Thoughts
AI logo makers have revolutionized logo design. They have become the go-to for many business owners and individuals needing a logo for their brand. And many are impressed by these logo makers because of how fast it generates logo variations. However, they present a caveat because of ownership, copyright, and quality. Still, an AI logo maker can help small businesses get a logo design and may tap logo designers to refine it.
