Businesses hire graphic designers for the best graphics to communicate their brand identity. They give life to visual ideas and engage consumers through text, graphics, and images. However, hundreds of graphic design companies worldwide look the same, so how would you choose the best?
This article will highlight ten tips for choosing your brand's best graphic design service. Let us jump in!
1. Years of Experience in the Industry The total number of years of the graphic design service plays a significant role in the quality of the deliverable. A company or agency with experienced graphic designers can create quality outputs. Likewise, most of them can deliver your design request in a shorter time, which can be more cost-effective.
2. Workflow The next thing to watch out for in a company is their workflow and procedure. Understanding how they carry out their responsibilities as graphic designers will help estimate project turnaround. In addition, the graphic design service must meet your requirements and understand different aspects of your brand.
3. Ability to Deliver Exceptional Outputs This is mandatory. Professional graphic designers have an established system so beginners can grasp it quickly. One of the features of the best graphic design services is the ability to set several layers of monitors and quality checks. Doing so will ensure outstanding customer service and exceptional designs.
4. Timely Delivery of the Required Deliverables Timely completion and delivery of projects should be a priority of any agency. An excellent graphic design service provider would design your logo and other creative assets like banners and leaflets. The design agency must complete everything before the deadline, campaign, or event requiring such deliverables.
5. Ability to Handle Multiple Orders or Requests Another critical factor is the company's size and ability to simultaneously manage several clients and projects. It's crucial to recognize that every client is equally significant, and each one may have urgent needs. Some newer companies might need help to handle multiple projects simultaneously, making efficient bulk order management a critical factor.
6. Portfolio It is best to check the logo design work portfolio of the company you decide to engage with. Prior work done by the company and client database will give you insights into creativity, and you can gauge the company's performance by checking the objectives and requirements mentioned in the brief.
7. Ability to Present Quality or Allow Free Trial What works for me may work better for you. One graphic design company may do excellent work on a particular target segment or product type but need not necessarily excel in your genre. Trial work is mandatory to check the quality of the sample work.
8. Authenticity It would be best if you do a quick verification to decide on who you would give the blueprints of your company logo or other creatives to and the genuineness of the company or the designer.
9. Payment Terms Determining pricing can be challenging. Both parties must clearly understand requirements, deliverables, timelines, and payment terms. Money matters can lead to confusion, so clarifying charges for additional requirements or edits is important. Clearly defined refund policies are necessary if either party deviates from the documentation.
10. Confidentiality Lastly, a graphic design company is prohibited from sharing sensitive information about one client with another. It is not allowed to sell data or disclose significant strategic decisions of your company to competitors. This should be explicitly stated from the start to ensure that designs remain unique and do not resemble those of competitors.
Comparison of the Best Graphic Design Services Below is a concise comparison of the best graphic design services to help you with decision-making.
1. Penji Penji is a leading on-demand graphic design service that offers 120+ design categories. Preferred by more than 25,000 brands and agencies worldwide, Penji has established a name in the graphic design industry. Upon subscribing for a month, clients benefit from a dedicated account manager and graphic design support for each project.
Key Features:
Affordable monthly rates Fast 24-hour turnaround Unlimited designs and revisions Point-and-click revision feature in a user-friendly design platform Offers single designs via Penji Express Enjoy a 30-day money-back guarantee What We Like Most: Penji has the best user interface for submitting requests and providing feedback.
Monthly Billing/Tiers: $499 / $995 / $1497
2. Kimp Kimp is deemed a budget-friendly graphic design service, entering the competitive arena alongside Penji and ManyPixels. The firm aims to provide businesses with affordable and outstanding designs, such as marketing materials, social media graphics, and other visual content. Kimp has worked with Decathlon, Harley Davidson Motors, York University, and more.
Key Features:
It has the most straightforward pricing plan Manages design requests for all your brands and clients in one place through KIMP360 24-Hour turnaround Clients own 100% of the designs What We Like Most: Kimp has the highest output compared with other providers.
Monthly Billing/Tiers: $599 / $699 / $995
3. ManyPixels ManyPixels is another on-demand service that delivers quality, fast, cost-effective design solutions to several global businesses. Founded in 2018, the company has become a prominent design subscription service in the market. ManyPixel aims to assist businesses across various sizes and industries in scaling up their creative content production.
Key Features:
High-quality design work Intuitive interface for managing task Ability to share your designs with others to get feedback. 14- day money back guarantee Direct communication with the CEO What We Like Most: They are among the few providers offering website and mobile design.
Monthly Billing/Tiers: $549 / $899 / $1,199
4. Superside Similar to Penji, Superside is another subscription-based graphic design service that helps companies seeking hassle-free marketing and creative solutions. The company has worked with more than 450 businesses, with over 600 creative talents working across 57 countries and 19 time zones. However, Superside is pricier than the other three graphic design services.
Key Features:
Easy to work with Well-established platform Comprehensive Design Offerings What We Like Most: Superside prioritizes relationship building, correlating with work quality to minimize the need for revisions.
Monthly Billing/Tiers: $5,000 / $9,000 / $7,500
