In business, branding is everything. And the first branding visual you need to get ironed out? You’ve guessed it right - your logo. In fact, stats cited by Finances Online tell us 50 percent of consumers are more likely to support a brand if they recognize its logo.
That being said, if you want to design a brand that speaks to your market and invites them in, every element in your logo should be purposive: the shapes, colors, and most importantly, the font. In this article, we’re counting down the best logo fonts that communicate what the brand stands for.
1. Tepeno Sans
First on our list of best logo fonts is Tepeno Sans used for Vans. Though it looks plain, the extended line on the letter V gives it an edgy look. As a result, the logo appears young and also daring.
2. Albertus
The details for the Liverpool FC logo are undoubtedly complex. However, the font is plain enough, therefore making it look regal and organized.
3. St Marie
If you’re looking for the best logo fonts free for personal use, then check out St Marie used in this image. It may look formal but with a modern twist.
4. Aller
This logo’s main feature is the cloud illustration. In fact, it’s the first thing you see and the last thing you remember about the logo. With that being said, the font choice is great in such a way that it doesn’t compete with the main image.
5. Sharp Sans
Compared to its previous logo, this version has fewer details, therefore making it look sleeker. In addition to that, the font used looks clean. As a result, the overall image appears not only more modern but also easier to digest visually.
6. Alright Sans
If you’re looking for the best logo fonts 2021, check out this one for TechCrunch. The font looks young but not amateurish. Furthermore, the neat rounds balance out the pixelated look of the image on the left.
7. Radikal
The font used for this logo allows the text to take the backseat to the elaborate illustration. Moreover, the curves and tight tracking go well with the lion king image beside it.
8. Avenir
Next on our list of the best logo fonts is this one for Black & Decker. The logo is a solid block; thus, the font with a strong appearance is fitting. In addition to that, the choice of colors makes the text pop out and, at the same time, draws the eyes in.
9. Proxima Nova
This logo for Product Hunt shows how the right font can look awesome even if it’s used as a text and a negative space accent in the same design. In fact, the logo might have looked too plain if it didn't have the red circle on the side.
10. Baloo 2
Despite using lowercase letters, this logo surely looks high class.
11. Pluto Sans™
This logo for Onefootball uses Pluto Sans™. The soft edges of the serifs not only give the text interest but also complements the round image on the left.
12. Campton
If you’re looking for a font that’s plain but looks superior at the same time, then be sure to check out this one used for Thameslink.
13. Peignot
This is a font that retains its character even when used in a round element, as illustrated by the Chelsea F.C. logo.
14. Caslon
Snap Inc’s logo looks not only neat but also distinct. With that being said, the font style alone gives the whole image the character it needs. In addition to that, the period at the end of Inc surprisingly makes the whole image look more balanced.
15. Optima
Being a luxury British sports car manufacturer, it’s not surprising that Aston Martin’s logo is intricate, thereby giving an air of being first-rate. In addition to that, the balanced horizontal and diagonal lines make the logo look stable and, at the same time, opulent. That being said, the clean font choice is perfect so as not to overwhelm the logo.
16. Castle
This font, inspired by Peugeot’s logo, is simple enough to give way to the iconic lion symbol. Furthermore, the text itself reflects an air of grandiosity that certainly fits the brand.
17. Noe Display
Everyone knows Medium as an online publishing platform open to anyone interested to read, write, or both. With that being said, the logo’s serif font is surely relevant to the platform’s functionality. After all, it’s reminiscent of old-school print text but with a modern flair at that.
18. Centra no.2
This font, inspired by the logo Yahoo!, surely offers a jolt of energy. Moreover, the color choice of electric purple definitely jumps out, thus making it easy to remember.
19. Nimbus Sans Novus
This logo shows a trick if you want something simple but also a bit of distinction between two words.
20. Circular Std
This logo makes a mark by being straight-forward. In addition to that, the simple lines and round shapes look perfect with the insignia.
21. Nicolas Cochin
This font, inspired by Dior, indeed gives off a sophisticated charm. That being said, the font proves that you don’t need intricate details to make a brand look expensive. In fact, the simpler and less complicated, the better. This is especially the case for apparel brands.
22. Clearface Gothic
Along with the color and shape choices, the font for Arsenal F.C. definitely makes for a relevant image.
23. Motiva Sans
This logo for Steam clearly shows how uppercase text can lend strength to a logo. In addition to that, it displays how wider tracking offers a balance even if the round image is bigger than the text.
24. Collegiate
Although the font is sans serif, the character edges are pretty sharp, thus giving the logo more definition. In addition to that, the use of purely lowercase characters and, at the same time, purely uppercase characters gives the logo a unique look. As a result, the image looks clearly young but firm all the same.
25. Minion
This font, inspired by the Oxford logo, looks anything but amateur. After all, representing the oldest university in the English-speaking requires offering an appearance of professionalism and erudition. Be that as it may, however, the logo doesn’t look antiquated. In fact, the thin lines on the circle symbol make the brand look like it’s keeping up with the times.
26. DFL Sans
The font choice for Bundesliga surely looks straight to the point. Moreover, it doesn’t compete with the logo’s main feature, which is obviously the athlete symbol above the text.
27. Le Monde Courrier
This logo for Quora uses a serif font a bit akin to that used in traditional papers and textbooks. As a result, it’s certainly easy to see the brand as a platform that offers valuable information to its users. Furthermore, the choice of color surely complements the brand identity of the logo.
28. DIN® Next
This logo features a symbol on top and at the bottom of the text. Thus, it’s only sensible to use a font that isn’t too noisy to the eyes. In addition to that, the designer made sure to use a clearly consistent font all throughout the three layers. As a result, there is overall cohesion within the logo.
29. Lato
Because of the modified slanted soft edges, Lato adds power to this logo. In addition to that, the lack of color makes for a look that’s not only sturdy but also fluid.
30. EA Sans
Looking for a good example of using negative space to add interest to your logo? This example definitely nailed it.
31. La Macchina
This font used for Lamborghini clearly looks old-school. Also, it has a certain luxe quality without making the logo look out of touch.
32. Eina
If you’re looking for a font that will allow your main image to stand out, get inspired by this logo. First of all, the diamond symbol surely looks amazing with its use of tonal differences to get a 3D effect. With that being said, you certainly wouldn’t want to take the attention away from the illustration by using an overly elaborate font.
33. Kometa
Looking for a logo with italicized text? Then let this Vetura Ne Shitje logo be your guide.
34. Engravers' Old English BT
This logo for The New York Times is, perhaps, one of the most iconic newspaper logos in the world. In addition to its popularity, the font evokes a feeling of old-school journalism and, at the same time, an air of reliability. As a result, the logo makes the brand look stable and firm, despite its intricate details.
35. ITC Stone Sans II
As you may have known by now, football teams usually pair a coat of arms with a simple font. That being said, it surely works to advance the team brand. This logo for Manchester United F.C., for example, does a great job of combining a simple font, elegant shapes, and a powerful color palette to come up with a logo that stands out.
36. Eurostile
This logo for Opel looks trendy but also classy at the same time. The design draws the eyes to the horizontal lightning middle of the circle. With that being said, it’s not surprising that the font used is subtle, thus yielding the floor to the iconic symbol.
37. FF Fago
This font offers slightly diagonal edges, thus making it look sturdy. In addition to that, the design clearly looks sturdy and, at the same time, modern. As a result, it makes for a perfect fintech logo.
38. FF Mark
Next on our best logo fonts is FF Mark, inspired by Mastercard. Not only does it look professional, but it also displays an air of integrity at the same time.
39. ITC Novarese
Notice how this logo draws the eyes to the ball on top? The font style and layout definitely do the trick.
40. Feather
The font makes the logo for the language learning app look fun but scholastic at the same time. First of all, the simple sans serif style makes the brand look strong. Secondly, the pointed but curved edges lend an appearance of youth to the logo. And last but not least, the neon green color surely makes it look inviting for young learners.
41. Frankfurter
This logo for Kickstarter looks playful. Nevertheless, the kerning and color choice make the brand look confident and composed.
42. Frutiger
Here’s another example of a great marriage between a plain font and a zestful palette.
43. Futura
If you want a unique take on a common logo, modify letters according to your style, just as TheFutur did.
44. Futura-Maxi
The first thing you notice about La Liga’s photo is, of course, the colorful round illustration. But once you’re finished appreciating that, the eyes fall smack on the simple font.
45. GT America
Depop’s logo falls under those modern logo fonts that use the same inverted image (d and p) to make a mark.
46. Gilroy™
If you want a font that would hold up even beside an elaborate image, then check out this Learkn’s logo.
47. Gotham
This DC Comics logo is as tough as Superman but as sleek as Batman.
48. Granjon
Gucci’s interlocking Gs surely make for an iconic logo. But aside from that, the font itself makes it look classic and, at the same time, modish.
49. Handel Gothic
Handel Gothic gives Nvidia’s logo a dose of vigor without taking anything away from the illustration above the text.
50. ITC American Typewriter
This font style may be too familiar for some. All the same, it makes for an awesome state slogan logo.
51. Yagi Double
Yagi Double, inspired by the Sega logo, features wide letters with a thin outline inside each unit. As a result, the logo looks dynamic, perfect for the brand.
52. Corporate A URW
This font inspired by the Mercedes Benz looks effortless and elegant at the same time.
53. Helvetica®
Want to add a bit of shape to your text without including an actual text? Then add brackets just like Adult Swim did.
54. Amsi Pro
Freefy’s logo offers a great example of hitting the right balance between a straightforward font and a prominent image.
55. ITC Serif Gothic
If you’re looking for a font that looks vintage without appearing passe, then check out this The Verge logo.
56. Product Sans
This logo for Alphabet Inc doesn’t use any modifications or clever images. Instead, it banked on the crimson hue to give the logo a dose of interest. That being said, the powerful color and simple font were all it needed to put the brand identity forward.
57. Visby CF
Just as the Goodreads logo used narrow and regular fonts at the same design, this logo plays around with the actual font size. As seen on the image, the letters az are written in a smaller style while the wedo is bigger. As a result, the logo looks more compelling. In addition to that, the three dots below add a bit of asymmetrical visual balance to the look.
58. Didot
Zara’s logo became controversial after having been redesigned with a very tight, interlocking tracking. In fact, some critics say the design triggers claustrophobia. Whether you’re a fan or not, the font used is Didot, in case you’re curious. That being said, this logo shows us how tracking can do a lot to change a logo’s overall look and feel.
59. Trade Gothic
When it comes to unpretentious logos, Bershka takes the cake. In addition to that, this image makes for a good logo for an apparel store. After all, you’d want your shoppers channeling their attention to your products; in short, the logo or even the store sign shouldn’t hog the limelight.
60. Garamond
This font, without a doubt, surely looks regal. That said, if you’re looking for a professional logo font for free download, you may want to look for free and open source implementation of this font. Not only can it give your logo a noble majestic feel but it’s also simple enough so as not to look tacky.
61. Bebas Neue
You don’t need intricate styles to make a logo stand out. For example, this logo simply uses a slight curve in bottom height to make it unique. As a result, the logo looks anything but boring, much like the selection that the platform has to offer.
62. Billabong
Here’s an example of a handwriting font that makes for an iconic logo. Despite its curves and swirly style, the font still makes the brand appear firm and balanced. As a result, it’s hard to think of the brand as a flimsy platform.
63. Univers®
Ebay’s logo shows us how an ordinary font can appear unique with the tight tracking and, at the same time, diverse colors.
64. Ricardo
There are several elements that make this logo work. First is its color palette, which combines two powerful hues. Second, the slight difference between the lines and font edges make for a well-balanced logo. Last but not least, the layout makes the logo look not only active but also secure.
65. Gill Sans
The BBC logo is famous for being one of the priciest designs. In fact, sources claim the company paid $1,800,000 for the design. That being said, it’s not surprising that many people are curious about the font used. And if you’re curious about it yourself, it’s Gill Sans.
66. Avenir Next®
If you want a font that looks powerful and witty at the same time, then take a cue for the Aol logo. Not only is it straightforward, but it definitely makes a mark. In fact, the logo makes the brand look confident enough that it doesn’t need any color, much fewer symbols, to make an impression.
67. Uni Sans
The best logo fonts can let the brand identity shine through with the correct modification. For instance, this logo for Discord has sharped-edged Ds that reflect the brand’s spunk. In addition to that, the sharp edges mimic the bottom-right edge of the symbol’s box, thus creating a cohesive look.
68. VAG Rounded
Speaking of modification, you can also use color to make a font logo more unique. Take the letter i on the Reddit logo, for example. Because of the visual energy, the logo looks more energetic. In addition to that, it also ties the text to the image of Snoo, the time-traveling alien.
69. Burbank
Next on our list of best stylish fonts for logo images is this one, inspired by Fortnite. Just as the Netflix logo uses a curved height pattern to add interest, this logo uses varying letter heights. As a result, the logo looks playful but sharp at the same time.
70. Myriad
Last but not least on our list of best logo fonts is this one for Adobe. Because of its simplicity, it’s easy to remember. As a result, the logo makes for a powerful branding visual for the company and its products.
FAQs
Should I use paid fonts?
Not really. Many free fonts can offer the look and style that you need. However, you need to know what you want and have the patience to go over many, possibly hundreds of options, before finding the perfect one. That being said, the key is patience and a keen eye for design.
Where can I get free fonts?
There is surely a vast array of resources for free fonts nowadays. For instance, FontFreak, Creative Market, and Font Squirrel are just some of the reputable websites where you can get fonts without spending a dime. That said, you can check out other platforms that offer free and beautiful fonts.
Can I use a font but modify it?
Absolutely. In fact, some logos on this list use a generic font but modified the letters a bit to suit the brand. In addition to that, you can also try going the same route whether you outsource graphic design or do the designing yourself.
