Businesses must create a great first impression from a visitor or potential clients. Explainer videos can simplify complicated details about a product or service. So, why should you invest in making a business explainer video? This article will provide all the crucial information you need to produce a stellar video to advertise your product or service.
What Is A Business Explainer Video?
A business explainer is a short-form marketing video that explains a product or service. Videos of this type are often placed on a website's homepage, landing page, or the product page. It can drive as much as 157% more organic traffic from videos.
Watch an explainer video for Slack.
Here are the types of explainer videos:
- Live-Action Explainer Videos. It is a non-animated promotional video explaining a company's product or service. Some famous examples of this include the PooPourri and Dollar Shave Club videos. Live-action explainer videos are ideal for businesses selling physical products or people-oriented services like supermarkets or consulting firms. Additionally, having real people in your video creates a unique emotional bond for the audience.
- Social Media Livestreams. These are almost similar to live-action videos but cannot be edited. Although this is quite scary, raw footage shows you have nothing to hide about your brand. Another disadvantage is that you cannot save your videos to your account after the video is aired.
- Animated Explainer Videos. This is the most famous type of business explainer video. Generally, animation is the preferred format for explaining services or intangible technology products like software. Animated explainer videos encourage more creativity and are easier to edit than live-action explainer videos.
- Whiteboard Explainer Videos. It is an explainer video wherein animation is hand drawn and erased on a whiteboard. This type of video has become popular because it's easy to operate and low cost.
Why Do You Need To Invest In Creating Explainer Videos?
Explainer videos are one of the most effective marketing videos that help scale up a business. It is the most preferred format by those starting with a video marketing strategy. Below are the benefits of business explainer videos:
Increase conversion rates
Wyzowl's Video Marketing Statistics 2020 report revealed that:
- Ninety-six percent of online customers surveyed said they had watched an explainer video to learn more about a product or service.
- Eighty-four percent said they've been convinced to buy a product or service by watching a brand's video.
- Seventy-four percent of people said they decided to buy or download a software or app after watching a video.
- Sixty-six percent said they'd prefer to watch a short video to learn about a product or service, compared to 18% who opted to read a text-based article or website.
These statistics explain why people want to watch videos. So, explainer videos can effectively increase the performance of landing pages or home pages.
Encourages customers engagement
Still, from the Wyzowl report, 87 percent of video marketers answered that video had increased website traffic. Similarly, 81 percent expressed that video has helped increase the average time visitors spend on a page.
Explainer videos are shareable
You can easily share explainer videos on social media. They typically run in two minutes or less, making them easy for people to watch. Wyzowl also discovered that people are twice as likely to share videos with friends than other content. More importantly, an explainer video is an evergreen type of content that's a significant marketing asset to implement.
Five Examples Of Business Explainer Videos
Are you already convinced to include explainer video production in your marketing strategy? Here are five trending examples of business explainer videos to motivate you to create an impactful video.
1. Dollar Shave Club
What makes this explainer video effective? Dollar Shave Club knows its audience very well. Their target market is 20-30-something year-old men interested in a steady supply of razors online. In addition, the video's language and humor match their target audience excellently. The Dollar Shave Club video is an excellent example of a well-defined explainer video.
Watch the video here.
2. PooPourri
PooPourri and Dollar Shave Club styles are pretty similar. PooPourri's explainer video is mainly live-action but turns into some animation to show the details of how PooPourri works. Also, notice that big green button at the end of the video – it's suggesting to be clicked, ending the video with a solid call to action.
It's worth noting that adopting this tone of humor for your explainer video would seem difficult. Most brands will be more comfortable with subtle humor. The mood matches the outrageous qualities of PooPourri.
Watch the video here.
3. Spotify
Spotify uses fun animation and upbeat soundtrack for advertising its digital music platform. The video matches the cheerful music with fast pacing. Also, the color scheme fits perfectly with the Spotify design, so we already feel familiar with it. In short, Spotify doesn't overcomplicate to show that they are a music-related brand.
Watch the video here.
4. Mint
Mint is an excellent example of why some businesses are better off with animation than live action. Mint benefits from animation to illustrate how it gets financial information from different parts of a user's life and curates it into one setup. The animated explainer video also uses screenshots of the actual product, familiarizing viewers with the overall product's design.
Watch the video here.
5. Airbnb
Airbnb uses a fantastic combination of live-action and animation to demonstrate the unique experiences of using Airbnb. This explainer video effectively shows the perks of the Airbnb system while also explaining them verbally.
Watch the video here.
Conclusion
Advertising your brand through videos is easy to share across social media channels. It is best to study the types and examples we've discussed here. Draw inspiration from these killer explainer videos and repurpose them for an investor pitch, product demos, and more. If you need information on how to make amazing videos, read our blog about the top 10 online ad makers.
