According to the latest statistics, ChatGPT has over 100 million users. The website currently generates 1.8 billion visitors per month. These exploding figures prove that this new AI language model has quickly become the town's talk! These five uses of ChatGPT for marketing will equip you with the knowledge to leverage this technology's power effectively.
What is ChatGPT?
ChatGPT is an advanced AI language model created by OpenAI built on the GPT-3.5 architecture. It generates human-like responses in natural language conversations. It utilizes a deep learning framework trained on vast text data from the internet to understand and develop contextually relevant and coherent answers.
ChatGPT has been trained on various topics and can converse on different subjects. Since it can understand and generate text in multiple languages, it could be a versatile tool for communication. And it has found applications in customer support, virtual assistants, content creation, marketing, etc.
Open AI says ChatGPT can also "answer follow-up questions, admit its mistakes, challenge incorrect assumptions, and reject irrelevant requests."
Benefits and Limitations of ChatGPT
ChatGPT is a promising technology proving to be useful for many areas of language and communication. Some of ChatGPT's many features include:
- Write code, articles, marketing copy, stories, poems, emails, essays
- Generate ideas and examples
- Recommend products, services, and movies
- Explain complex topics in simple, easy-to-understand terms
- Analyze tone based on punctuation, words, and phrases
- Translate text in 95 different languages
- Find data sets and job openings
It's important to note that ChatGPT has limitations and may not always produce perfect or contextually appropriate responses. That's why users should review and validate the generated content. And from the result, they should exercise critical judgment and identify potential biases or inaccuracies. Fortunately, OpenAI continues to review and improve the model, and user feedback is crucial in this ongoing development process.
Five Ways to Use ChatGPT for Marketing
The adoption of AI in marketing has been around for quite some time. If you've asked a question through Google Analytics Intelligence or used an AI writing assistant to write marketing copy, you've used it yourself! Here are some of the popular ways to use ChatGPT for marketing:
1. Generate Copy for Your Marketing Communications
You can utilize ChatGPT to assist you with creating copy for any of your marketing assets. This includes emails, product descriptions, ad copy, headlines, blog posts, website copy, and social media captions. You may ask questions using the tool to help you with the following tasks:
- Create an outline for an article or blog post
- Generate the content
- Modify existing content for a specific tone
- Improve existing content for a goal
2. Get marketing tool recommendations
You can also use ChatGPT to get recommendations for tools. After all, there are a myriad of "top ten" lists for just about any software. For example, ask about the best content writing tools. Then, the answer spits out a similar list to our roundup of the best free content writing tools.
3. Content Creation and Ideation
ChatGPT's ability to generate text can be harnessed to assist in content creation. It can provide ideas, suggest topics, and create drafts for blog posts, articles, and other marketing content. This feature helps marketers overcome writer's block and expand their content pipeline. In addition, the tool assists users in maintaining a flow of engaging and valuable content for their audience.
4. Understand Shortcuts and Formulas
ChatGPT can help you by teaching shortcuts to assist you with data processing and analysis. You can seek help with spreadsheet formulas, regular expressions, and other evergreen strings.
5. Administer Customer Surveys
As a marketer, you should do your thorough research to find your target audience. You could use ChatGPT to create a survey or poll to understand your audience and customers and collect customer feedback.
Areas Where You Should Not Use ChatGPT
While Google has more real-time information, ChatGPT's database has limited knowledge past 2021. Here are some areas where you should use ChatGPT for your marketing efforts.
1. Don't ask for marketing strategy recommendations.
Are you looking for the best avenues to promote your company? You may be tempted to try ChatGPT to find the answer. However, the best marketing strategies for your business will depend on your unique goals, challenges, and resources.
2. Don't ask ChatGPT to organize your Google Ads account structure.
While you can use ChatGPT to help with headline and description writing for your Google Ads, leave the strategic stuff up to the pros. For example, some have suggested using ChatGPT to organize your Google Ads account structure, but we don't recommend it.
3. Do not use it for keyword research.
While ChatGPT is a powerful language model, there are better tools for conducting keyword research. Here are a few reasons why ChatGPT should not be relied upon for keyword research:
- Lack of SEO Expertise
- Limited Access to Search Data:
- Absence of Competitive Analysis
- Risk of Inaccurate or Irrelevant Suggestions
- Varied Interpretations and Biases
For effective and accurate keyword research, it is recommended to use dedicated SEO tools and keyword research platforms or consult with SEO experts. These resources can provide valuable insights, accurate search data, and relevant keyword recommendations to enhance your SEO strategies.
4. Don't use it for reporting & analytics.
ChatGPT can analyze data, but the current functionality behind this needs to be improved. As the best marketing strategies vary based on the business type, the correct key performance indicators (KPIs) and goals will vary depending on your unique situation. So, it's best to carefully identify trends, patterns, and insights in your data to develop a consistent reporting routine.
5. Do not use ChatGPT for competitor analysis.
Again, ChatGPT's data available are from 2021 onwards. It doesn't have context. So while it may spit out some good information about your competitors, you are better off running the analysis using real-time platforms and apps.
Final Thoughts
While it's a fresh, user-friendly interface, ChatGPT is still in its early stages. It has a fair share of drawbacks, limitations, and risks. Information accuracy and privacy are some of the biggest challenges. It is best to focus on content and copy, and still, the output should be used as a starting point only.
