A computer graphic artist is in demand these days. That’s because brands require consistent graphic designs to run with branding and marketing campaigns. Entrepreneurs and marketers can opt for hiring an in-house or freelance graphic designer. Other clients also subscribe to on-demand graphic design services like Penji for a more hassle-free design process.
If you’re thinking of trying out graphic design, being a computer graphic artist is an excellent way to start. Here’s everything you need to know about graphic artists.
What is a computer graphic artist?
A computer graphic artist, also known as a graphic designer, uses computer software and digital tools to create visual content for various purposes, including advertising, entertainment, marketing, and communication.
A computer graphics artist or designer creates graphics, such as logos, illustrations, animations, 2D or 3D designs. These images are based on research and psychology, so they communicate particular messages to a target audience.
A graphic artist creates these images from computer software, such as Adobe Photoshop, Illustrator, CorelDRAW, Autodesk, Blender, GIMP, etc. These graphic designers work for brands or individuals who want their websites, ads, mobile applications, business cards, etc. designed.
What are the responsibilities of a graphic artist?
While contracts between graphic artists and clients vary, the most common responsibilities are:
- Conceptualizing and planning by understanding the project’s goals and client’s requirements. Both parties brainstorm ideas, create concepts, and plan visual elements to convey the right message or story.
- Responsible for design creation using Photoshop, Illustrator, CorelDRAW, and other design tools to create illustrations, graphics, and layouts. They select appropriate colors, typography, and visual elements to craft an appealing design that captures the brand’s target audience.
- Image manipulation and editing to improve the quality of the photos or tailor the images for particular projects. Tasks may involve resizing, cropping, retouching, color correction, etc.
- Logo and branding design for new companies that want standout logos and brand identities. Computer graphic artists also produce marketing materials to maintain branding consistency.
- Some graphic designers also offer web design services for company websites, creating visually appealing web page designs that are user-friendly with navigable design elements.
- Create illustrations for magazines, games, books, websites, landing pages, infographics, and more. These illustrations could be vector art, digital paintings, and other forms of visual storytelling.
- Responsible for print material designs, such as brochures, flyers, posters, business cards, and banners. Graphic designers ensure these materials pass the client’s desired standards and are print-ready for distribution.
- Some graphic artists create animation and multimedia, such as animated videos, interactive presentations, 3D models, etc.
- UI/UX design for some graphic designers who specialize in creating user-friendly interfaces for websites, apps, and software
- Work closely with clients, marketing teams, art directors, and other graphic designers to comprehend project requirements and provide project updates. They must collaborate closely for effective communication and favorable work outcomes.
- Stay up-to-date with current graphic design trends and best practices to ensure they offer the best services to clients. Graphic artists must also be knowledgable about the latest software updates and industry best practices.
- Build and maintain a strong portfolio of past and current work, showcasing expertise in various industries and attracting more clients or employers.
What is the salary of a computer graphic artist?
The average computer graphic artist’s salary per year is $66,828. The average hourly rate is $32.13. Meanwhile, entry-level computer graphic artists’ yearly salary is $37,000.
For more experienced graphic artists, the yearly salary could go up to $118,000. This will depend on location, education, training, and experience. For instance, graphic artists based in Maryland, Massachusetts, California, Washington, and Virginia receive a higher compensation than artists based in other states.
Fun Fact: Computer graphic artists at The Walt Disney Company earn the highest out of any company.
What are the essential skills of computer graphic artists?
Possessing a blend of these skills empowers a computer graphic artist to create captivating visuals that align with project objectives, effectively engaging audiences in both digital and print mediums.
- Graphic design fundamentals, such as design principles, layout, color theory, composition, and typography is imperative
- Proficiency in various design software tools, like Photoshop, Illustrator, InDesign, etc.
- Typography mastery and knowledge of font selection, spacing, and hierarchy to convey the right messages
- Attention to detail to ensure precision and accuracy in every layout, design element, and pixel
- Time management to efficiently manage project timelines, multitasking, and meeting deadlines in a fast-paced environment
- Effective communication skills to collaborate with design concepts and ideas with teams, clients, and stakeholders
- Knowledge in graphics, electronic, and print media
- Excellent interpersonal skills
- Excellent organizational skills
- Exceptional creativity and drive for innovation
- Excellent IT skills
What are some specializations of a computer graphic artist?
The computer graphic design is extensive, and graphic artists possess many specializations. The more specializations you have in various areas, the more attractive you are to clients. Here are some common specialization areas:
- Graphic design for branding and marketing
- Digital painting
- Illustration
- 3D modeling
- Animation
- Visual effects for television and film
- Motion graphics
What are the educational requirements of a graphic designer?
You need to study a Bachelor’s degree in Art, Graphic Design, or any relevant discipline. You must also possess at least three years of relevant experience.
Who are typical employers of computer graphic artists?
After gaining ample education, training, and experience in computer graphics, you can decide to be an in-house or freelance graphic artist. Weigh the pros and cons and see which setup fits your preference and asking rate.
Freelance graphic design gives you more freedom to work and choose high-profile clients and projects. However, this setup compromises work consistency, as you won’t get paid if you can’t find clients. Graphic design is also a cut-throat field, and you might be fighting for clients, especially for entry-level graphic designers.
On the other hand, in-house graphic artist jobs offer more security and benefits. But the key is to find the right company to work for. Here are the typical employers of computer graphic artists:
- Advertising agencies
- Brand agencies
- Large printing businesses
- Architectural and interior design companies
- Multimedia companies
- Packaging industries
- Book, newspaper, and magazine publishers
- Signage companies
- Broadcasting and television companies
Conclusion
If you want a slice of the pie in the graphic design field, start with education and training. Once you have the proper certifications, try volunteer work or internships to gain experience and accumulate a portfolio. Be patient and hone your skills by practicing daily and staying up-to-date with graphic design trends.
