A few years back, social media was only an option for businesses to advertise. Today, it is a necessity. And with the competition becoming more competitive, you need to plan your designs carefully. Here are ten creative social media post designs you can get inspiration from if you’re stumped:
1. The Clay Creative Co
If you have beautiful products to sell, creative social media post designs will come easily for you. You won’t even do much as your offerings can sell themselves. But why stop there?
You can follow what The Clay Creative Co has done and upped its posts with unique layouts, graphics, and promos. They used crisp images, charming backgrounds, and appealing giveaways. This shows that you can be creative in your posts even without the help of professionals.
2. Scented Company
While the above social media post design lets their products sell the brand, you can also go the route Scented Company took. They posted an image devoid of any product and instead wrote a quote about adopting the pace of nature. Obviously, it was intended to help their followers relax and reflect.
This type of post is an excellent way for a wellness brand to show their care and compassion for their customers. Doing this lets you show your followers that you are not all about making a sale. It's about positivity, which can promote loyalty and forge a strong connection with them.
3. Venmo
The best way to know if your social media post design is successful is through the number of likes, shares, comments, and, of course, sales. Venmo has succeeded in getting all these with a mesmerizing Instagram post. This video is eye-catching, fun, and incredibly engaging.
Using humor is effective in advertising as it connects you with your customers on a deeper emotional level. Not only that, it elicits positive emotions that are very good at making a lasting impression.
4. Meow Wolf
Arts and entertainment company Meow Wolf has a fascinating Instagram account. It is filled with social media posts that are ultra-creative and unique. All of them are engaging and attention-grabbing, it’s as if you’re looking at artworks in a gallery or museum.
If you go to their Facebook account, you’ll find the same energy in their posts. They use color and illustration with consistency that can also be seen on their website. This put-together look gives the brand a great sense of authority, trustworthiness, and creativity that helps them sell their brand.
5. Crumbl Cookies
A quick look at Crumbl Cookies’ Instagram page will make your mouth water. The images are expertly shot, and the videos are amazingly good. If you take a closer look, the posts with the most likes and engagements are those that use videos.
This is proof that video marketing is effective. If you don’t have one in place yet, now’s the best time to incorporate it into your strategies. And if you want to be inspired, visit Crumbl Cookies’ social media accounts today.
6. Lego
Capitalizing on the concept of FOMO to lure your followers into your promo is a proven marketing strategy. This was done by Lego when they posted about their limited edition Halloween prints on their Facebook page. When doing this, make sure that what you're offering is genuinely worth rushing for to get maximum interest and engagement.
In the post, you'll see illustrated prints that are perfect for the scary season. Avid Lego fans will know that this is worth collecting, and with the deadline imposed, they have to act fast.
7. Oreo
Introduce a product by showing people how to use it, as what Oreo did in this Instagram post. The brand is famous for its chocolate and cream cookie but has recently revived its Pumpkin Spice version. They released a video through social media showing how to enjoy the limited edition variety.
They made the tutorial easy to follow, with the end product shown as a sumptuous and a must-try dessert. This is a perfect example of a big-named brand building relationships and connections with its followers.
8. San Diego Zoo
Sometimes, you don’t have to think long and hard about what social media post design to make. This rings true with San Diego Zoo when all it did was post a video of a cute animal and its offspring. The bat-eared fox kits were shown playing around their mom, who seemed oblivious to her babies' shenanigans.
This proves that creative social media post designs can be easy and simple. We can only conclude that some businesses are luckier than others. In this scenario, it seems that the zoo has won the lottery, social media post-wise.
9. Apple
User-generated content is a great way to capture the attention of your followers and prospects. These are the types of content created and sent in by users of your brand. Apple has a cult following, which makes it easy for them to get this content.
It is effective as it is similar to testimonials, which come from real customers, plus you won't have to spend money on them. You also get to choose the best to showcase, such as what Apple did in this social media post.
10. Mercedes-Benz
Holding a contest and publishing the finalists gets your brand some of the best content for social media posting. This Facebook post from Mercedes-Benz showcases creativity at its finest. They asked the public to create art from decommissioned vehicles, which included seat covers, airbags, floor mats, and other car parts.
This is an excellent way to generate interest for your brand (even if the auto giant may have no more need for it). Mercedes-Benz knows consistency is critical, which is why they still create fantastic social media posts.
Wrapping Up
When you scroll through any social media platform, you can not escape the many posts from businesses wanting to promote their brands. This shows how crucial it is to make creative social media post designs. This list is an excellent start to get ideas from and see what can work for your own.
