Flyer marketing can be a cost-efficient and effective way to get those patrons through your door or on your website. With a well-thought-out flyer design, a brand can boost awareness as equally as on social media. However, designing a flyer takes expertise and technique. Here are 10 steps on how to design a flyer that’s a keeper.
1. Choose a template
If you’re designing a flyer from scratch, get the help of professionals to ensure the structure and information are easy to scan. If you’re planning create the flyer yourself, then choose a flyer template that’s ready to go. Check out websites like Canva or Venngage and see if there’s a template that matches your branding.
2. Gather all details
The next tip is to gather all the information or details you need for your flyer marketing. Ask yourself why you’re designing the flyer in the first place and what is the outcome you want from flyer marketing. Gather all necessary information such as the What, Who, Where, When, and How. Put all these details together and structure them in a way that brings the most critical information on top and the least important information at the bottom.
3. Choose images
It’s now time to choose the images for your flyer. To design a flyer, you need compelling visuals to make readers stop and scrutinize your offer. You can’t rely on text alone, especially that the human attention span is decreasing by the day.
You can either choose free stock illustrations and images from websites such as Unsplash, Pexels, or Pixabay. However, stock photos might not be too captivating. The other option is to have your visuals custom-made by professional graphic designers.
4. Make it fun and inviting
Remember to keep your imagery fun, welcoming, and inviting. You’re giving flyers to random people in a particular location. And people don’t like being sold to. That said, make your visuals fun and attention-grabbing so people would want to take a look at what you’re offering.
5. Put human elements
Design a flyer that invokes emotion, include some human design components. For instance, you may want to include a smiling face on your flyer design. This can be beneficial for educational institutions or medical-related companies that aim to help people. The most important thing is to make your flyer design approachable so people would want to keep it.
6. Use a modular design
If you’re showcasing a wide range of products, use a modular design to cram all those images in one small space. However, make sure the layout still looks good by using shapes to separate the images.
7. Use grids
If you want your flyer to look professional, you may also want to include grids. Grids are also helpful if you want to promote different products or offers. Grids can also create a balance between text and images, depending on how you structure the flyer design. Moreover, grids help in making the flyer design easy to skim through.
8. Craft your message
Another vital element in designing a flyer is crafting the right message. The last thing you want is to have beautiful flyer visuals, only to fail in your messaging. That said, craft your message in a way that relates to your target audience. Remember to keep it short and sweet since you’ll be working with a small space to make way for all images and copy.
Do these tips:
- Keep the details concise
- Make sure it’s easy to read and digest
- Display contact details clearly
9. Choose the colors
Once you have your flyer visuals, it’s time to give it life by choosing your colors. Stay consistent with your branding by choosing colors that represent your brand or are relevant to your brand identity. You may also want to experiment with the colors by including gradients, adjusting the opacity, or selecting bold colors to match text and images.
10. Choose the typography
Choosing the font is just as important as choosing the colors on your flyer. Choose between serif, sans serif, script, or decorative font styles. Each style conveys different messaging tones that resonate with different target audiences.
FAQs (Frequently Asked Questions)
Can I distribute my flyers digitally?
Yes, you can distribute your flyers digitally through various platforms such as social media, forums, group threads, and even banner ads.
Is it better to use custom-made images?
Having custom-made images for your flyer means there will be no other flyer design with the same images. And that alone will make your brand stand out from its competitors.
Where do I get custom-made images?
You can get unlimited flyer designs when subscribing to on-demand graphic design services such as Penji or Design Doctor. By paying only a fixed monthly rate, you can request flyer designs, logos, and every marketing visual you can think of.
