Digital advertising helps businesses reach their target customers easily and effectively. This modern marketing strategy converts more customers, drives growth, and maximizes return on investment (ROI). In this article, we will explain digital advertising platforms and provide the top options to help you choose the ideal platform for your business. But before we go any further, let’s unveil the benefits of digital advertising.
Advantages of Digital Advertising by Type Social Ads example Digital advertising is very cost-effective. Since it is a pay-per-click, you only pay when someone takes the targeted action of your campaign. With digital ads, you can reach your ideal audience. However, each digital advertising channel has its own set of benefits. Let’s take a look.
Search ads The highest purpose of search engines is intent to buy. With this channel, your ads can reach people looking for similar products or services to what you offer. This is because of keyword targeting.
Display ads Most marketers who help build brand awareness prefer display ads. A study found that 27% of consumers search for a business after seeing its display ad. In addition, there was a 59% increase in conversions when users searched related to a display ad.
Social ads While intent to buy ranks highest on search engines, you should not only target those with buying intent. You can use social networks, where users intend to engage and discover brands and products. With that said, you must maximize the power of social ads to build awareness through the reach of social media channels.
Video ads We all know that video content has power. It can inspire viewers through creative storytelling and create awareness of a specific product or service. Videos also help simplify complicated services and build positive opinions about the brand.
