Email marketing continues to be the most widely invested advertising method, and for a good reason. Sales emails return $42 for every $1 spent. And that’s why 87 percent of marketers utilize email newsletters to distribute their content to their readers.
Moreover, with 347.3 billion emails exchanged daily in 2020, it’s no surprise why this marketing strategy is becoming a weapon of choice for marketers. And since the competition is fierce, making your email graphics stand out is key to higher click and open rates. If you don’t know where to start, here are 12 email newsletter graphics to inspire you.
1. Apple
Apple’s email newsletters and marketing visuals have always banked on high-quality images of their products. And this one is no exception. The brand displays a huge image of their AirPods Pro earphones front and center. The visual is enough to entice users, especially in a black background, making the product pop. Plus, there are several calls to action in a contrasting blue color underneath a brief and thought-provoking copy.
2. Dollar Shave Club
This is an excellent upselling email example from the brand Dollar Shave Club. The brand finds relevant items to the customer’s previous shopping list and offers to “Toss more in.” The images of the products also take center stage in a dark background. The evident call-to-action boxes in a vibrant orange color also grab attention, persuading customers to click and toss more in.
3. Nike
The email graphics on this Nike newsletter smell like it’s coming out of a beautiful beach on a hot sunny day in summer. The colors resemble summer with a light grey background and brighter colors for the towels. The brand then displays its products neatly. Moreover, the email contains concise copy that’s straight to the point describing the summer clothing materials. Finally, Nike caters to different audiences by including three various calls to action for men, boys, and girls.
4. Starbucks
This Starbucks email newsletter contains a lot of information about its offers and even an instructional guide on the pour-over method. Although it seems like there’s too much going on, Starbucks ensures to balance text and visuals. The brand also makes the email easy to skim by creating divisions for each type of information. Overall, this email works due to the easy-to-scan layout.
5. Uber
Uber creates a fantastic email with simple email graphics. The transportation company uses simple graphs to illustrate how the prices of the new UberX have gone down. Instead of including a long copy, Uber shows riders the new price difference in contrasting blue and grey colors.
6. Grammarly
Grammarly’s email newsletter banks on personalization to upsell its Premium product. It displays the user’s achievements for an entire year, which is a great tactic to connect with existing customers. The negative space also keeps the graphics clean and easy to digest. The pastel colors look incredible on the space, and the green CTA on top sticks out like a sore thumb.
7. Threadless
Creating a sense of urgency is also an effective tactic in email marketing. You want to make users feel the FOMO anxiety, and Threadless did a great job by placing the text “LAST CHANCE!” on top. The subheading underneath explains what the deal is all about, and the CTA is ideally situated below it. This email shows that excellent copy, coupled with great strategy, compels users to act.
8. BluDot
Here’s another simple email graphics that is equally captivating as the rest. BluDot, a furniture brand, creates an email for customers who abandoned carts. It has simple imagery in grey and white. The copy also works in this newsletter because it’s straightforward and leans toward personalization.
9. Moschino
Here’s a fashion brand that created this cart abandonment recovery email. The overall imagery is bold and fitting for Moschino’s branding. The layout is also exceptional with Moschino’s logo at the top, the heading below that says, “YOU LEFT SOMETHING BEHIND,” and the call to action that says, “RETURN TO CHECKOUT.”
Under the brief copy are the relevant items based on the customer’s previous shopping cart. And to make customers purchase, there’s a call-to-action button that says, “COMPLETE MY ORDER.” Overall, the structure in this email makes it work.
10. Nintendo
Nintendo launched the Nintendo Labo, which consists of a game and cardboard sheets. For Nintendo’s email campaign, the brand features the cardboard toys front and center. They also use a cardboard-like texture for their call to action to make it fitting to the product they’re launching.
11. Loft
Loft banks on simplicity in their email graphics. First, the heading “Flash Sale” captures the reader’s attention right off the bat. Then the huge arrow that leads to the call-to-action button is an excellent strategy that instills humor in this sales email. Another enticing offer for free shipping is also another hook that will persuade readers to purchase after reading this email.
12. Union Made Goods
The email graphics from Union Made Goods exude elegance and love, which fits Mother’s Day. The heading is a beautiful metallic color with an explanation underneath that’s easy to digest due to the bold phrases. What comes next is a display of love and affection for mothers as the big letters “MOM’ are sprawled vertically on the content. The images of the products are also laid out nicely over the letters.
FAQs (Frequently Asked Questions)
How to create a compelling email?
Email newsletters should persuade readers to do the next step. To make sure you create an impactful email, include these elements:
- Concise
- Personal touch
- Well-structured
- Visually appealing
- Scannable
- Clear call to action
Where do I get email graphics?
Your email graphics are what will entice readers to purchase. That said, entrust this to the experts. Hire professional graphic designers to create the most attention-grabbing email graphics. You can hire freelance graphic designers, agencies or subscribe to on-demand graphic design services.
