Companies invest a significant percentage of their marketing and advertising budgets into online channels and full-service digital marketing services. In recent years, an average local business sets aside 5 to 10% of its revenue for digital marketing. The major reason behind this statistics is that using online platforms is cost-effective and yields impressive returns. This article will help you maximize the advantages of working with a full service online marketing agency.
But first, let’s define full service online marketing Photo by Caio Online marketing focuses on promoting a business in various online channels. This includes assisting clients leverage social media, email, influencer marketing, SEO, PPC advertising, and video. Unlike full-service digital marketing agencies, companies offering full-service online marketing may not necessarily encompass all aspects of digital marketing like website or app development and online courses development.
Aside from driving traffic to your site, generating leads, and driving sales, online marketing offers:
Reduced expenses. Online marketing strategies like content marketing generate three times more leads and cost 62% less than other marketing methods. Speed. Your audience can understand your message quickly if your online marketing campaign was crafted with the help of experts.Efficient communication. You can schedule marketing messages and even personalize messaging to each customer individually, which enables seamless and targeted experiences.Improved customer service. Shoppers expect quick answers from the brands they like, which isn’t possible with traditional marketing. With online marketing you can engage with customers quickly across various channels such as email, text messages, and chatbots. Competitive advantage. Your business can get an easy edge over others that don’t invest in online marketing. Key Components of Full Service Online Marketing The following section focuses on the five key components of full service online marketing services. Understanding how each of them works, the benefits, advantages, and disadvantages can help you make an informed decision.
1. Search Engine Optimization (SEO) Photo by Myriam Jessier on Unsplash Search engine optimization (SEO) strategies help increase a website’s position in search engines. This area of full service online marketing idea is that the higher your website’s ranking, the more people will see it and click through, and the more organic traffic and sales you’ll get.
How it works:
SEO is generally considered to include:
Technical- includes site structure, crawlability, and page speed. Site content -includes authority content, regular content, and relevant content. Off-page SEO - refers to links to valuable content. Benefits:
A strong organic search presence has several benefits for a business. It’s possible to receive a high volume of zero-cost traffic for keywords and search queries that are relevant to your brand.
Pros and cons:
Ranking well organically means you receive relevant traffic for free. You can align the keywords you rank well with pay-per-click (PPC) and maximize your budget stretch for SEO.
However, you must also understand that SEO is a long-term part of your online market strategy. It can take months to see improvement from the changes you made.
2. Content Marketing Photo by Deepu B Iyer Content marketing is a broad term. But at its core, it’s about developing and promoting content that answers questions from your audience.
How it works:
Content marketing is more educational in nature than other digital campaigns like PPC or social media. Excellent content marketing can position your brand as an authority in a particular niche.
Some content marketing examples include blog posts, reports, guides/tutorials, eBooks, or infographics.
Benefits:
If you want to solve a complicated issue or enter a new market, a solid content marketing plan is the way to go.
Pros and cons?
Answering your audience’s queries is an excellent opportunity to lead them into buying decisions. However, it might be hard to calculate an exact ROI from content marketing, unless you use a tool like Marketo Engage .
3. Social Media Marketing Photo by Brian Ramirez Social media marketing promotes brands, products, or services on popular social media platforms. The most common social media platforms are:
Facebook Instagram X (formerly known as Twitter) Linkedin Pinterest TikTok Snapchat How it works:
It is important to have an organic social media strategy and update your brand profile pages. This can provide a sense of credibility and help you engage with your audience and potential customers.
Benefits:
One thing that makes social platforms so popular is their versatility. To market on them, you need to understand your proposition, know your audience, and determine appropriate channels and messages.
Pros and cons:
Integrating social media marketing into your strategy facilitates customer acquisition and attracts new customers. However, with so much competition, it's crucial to test your ad creative regularly. That is why you need the help of a full service online marketing agency to integrate effective social media campaigns in your marketing strategy.
4. Pay-Per-Click (PPC) Advertising Photo by Mikael Blomkvist With paid search or pay-per-click (PPC), brands can pay to show ads to users on platforms like Facebook, Instagram, YouTube, and TikTok. Google and Facebook are the top two platforms for paid advertisements, but other platforms are valuable as long as your audience uses them.
How it works:
Using paid search, a business can choose to have its ad appear in the search results when somebody searches for a certain term or product on the internet—but it only pays if someone clicks on the ad.
Benefits:
Once you plan it well, paid search can be a great way to ensure your target audience notices your brand when searching for something.
Pros and cons:
There is no better way of reaching your audience with the right message at a moment of intent. This is a major positive for PPC advertising.
The main disadvantage of paid search for businesses is often the cost. The costs can soon mount up, especially if you’re bidding on mid-funnel generic keywords with high volume but high cost-per-click (CPC) bids.
5. Email Marketing Photo by Burst Email marketing is one of the most cost-effective ways to communicate directly with your customers. Although it does take time and effort, it can prove very lucrative if done well.
How it works:
Email marketing can be done in various ways:
Email marketing can position a brand as an authority in a particular niche with a tailored informational or educational newsletter. Sales and promotional emails, particularly in eCommerce, are often led by an offer or promotion with a clear call to action. Retargeting emails can also be sent to customers who have yet to convert to your website. Benefits:
Email marketing can be a great online marketing channel for reaching customers at all stages of the funnel. It can help acquire new customers, recover abandoned baskets, or promote brand loyalty.
Pros and cons:
Email is a low-cost, high-return channel for many online businesses. If you can find a way to grow a high-quality list, email will likely be one of your best-performing channels.
However, it would be best to prepare a list management strategy for email and carefully segment your audience. Solutions such as Adobe’s Marketo Engage can help you with your audience segmentation and personalize the content of your emails.
Conclusion Whether you are a small or a global powerhouse company, you can benefit from a full service online marketing service. Typically, professionals who are not part of the company will give fresh ideas and can spot issues that you might have yet to notice. We hope this guide inspires you in your search for the best full service online marketing agency for your business.
