Getting a fantastic logo design can turn your business idea into a money-making machine. But the question is: how much does a logo cost? Well, the prices vary depending on the mode of purchase. From DIY design to collaborating with a graphic designer or agency, a logo ranges from $2 to $2500. If you opt to buy a logo from an online logo maker, the cost starts at $20. In contrast, design crowdsourcing platforms charge their clients from $99 up.
Confused? Don't worry because we're here to guide you through the cost of designing a logo and the options available out there.
Option 1: Do-it-yourself
If you want to flex your design prowess, you may try making your logo. But creating a design that suits your brand could be a challenge. The highest cost will be the time spent crafting a logo and choosing the appropriate design software to bring your sketch to life.
The benefit of DIY is that you'll have total creative control, and there are lots of online tutorials to guide you as you learn new software. Here are some softwares to choose from:
Canva
Canva’s paid subscription costs $149.00 (annual) or $12.95 (monthly). The platform carries 1000+ logo templates to customize and lets you download your finished work as a JPG, PNG, PDF, or GIF.
Sketch
Sketch costs $99 for a one-year license only available for Mac OS X.
Adobe Illustrator
Use Adobe Illustrator through an Adobe Creative Cloud membership for $20.99 per month on an annual plan or $31.49 for month-to-month use.
Option 2: Purchase and customize a logo template
Pre-made templates reduce the time and effort to create a logo from scratch. Since you need software to customize the design, most template logo files are compatible with Adobe Illustrator. Again, you will need a paid subscription to these programs. It takes time to tweak colors and change the generic text to your brand's name.
Creative Market
There are 49,000+ logo templates on Creative Market to explore, ranging from as little as $2 to $500.
Adobe Spark
You'll get hundreds of logo templates on Adobe Spark for free. The only catch is you'll need to pay for Adobe Spark software to edit them at $9.99 monthly.
Etsy
On Etsy, you'll find several logo design templates to choose from, ranging from $15 to $250. Some sellers will help you customize your design for an additional price.
Option 3: Crowdsourcing
Think of crowdsourcing as a contest where you post detailed logo specifications to a group of designers and the price you're willing to pay. Then, freelancers can submit their designs for a chance to be selected.
The designer will send your logo in various file types once a design is finalized.
99designs
99designs hosts seven-day contests. You have the chance to comment on the designer's works and wait for about two weeks to review the final submitted designs before announcing a winner. 99designs has four different logo packages ranging from $399 to $1699.
DesignCrowd
Launch a contest on DesignCrowd for $129, and you can expect to receive up to 50 designs from a handful of designers. They also offer a money-back guarantee.
Option 4: Hire a freelance logo designer
Depending on the designer's abilities, a fresh logo could cost you $250 to $2,500.
Dribbble
Dribbble charges $299 per month or $199 per month for a basic designer search package despite offering free basic membership to search for designers for hire.
You set the amount you're willing to pay through the platform, the type of work needed, and the experience level you're seeking. Designers set their hourly rates, ranging from $15 to $200 per hour.
Fiverr
You set the style, file format, price, and deadline through Fiverr. And you'll need to pay a designer upfront for their work. The cost is typically $25 to $150 per hour. Fiverr offers three packages such as basic, standard, and premium.
Upwork
Billed as the biggest freelance exchange globally, most designers will charge between $10 and $200 per hour. A basic account is free, excluding a 3% transaction fee.
Upwork selects freelancers for a flat fee of $500 and an additional 20% transaction fee for pro accounts.
Option 5: Hire a logo design firm
The priciest logo option out there is to hire an agency to do it for you. Agencies typically charge upwards of $2,500 for a logo design, with some hitting the $5,000 to $10,000-mark.
Choosing the right option
Even if you're new to a business venture, a logo is one of the foundations in building your brand. After you brainstorm for logo design ideas, ponder how you will show off your brand online and offline. Then, go for a logo design package price that will work for you.
