Printed marketing materials are used less nowadays, considering everything’s digital. But one printed material that stands out the most is a flyer. Businesses still need flyers, especially those with physical stores, to update customers or inform potential clients of the latest offerings and promos. That said, businesses need compelling flyer designs to entice more customers and achieve marketing and sales goals. As a designer, you need to set a fair price that draws customers but brings you profit as well. Here’s a guide on how much to charge for flyer design!
Types of Flyers
- Handbill - This flyer type is visual and aims to educate or inform users about a business.
- Event flyer - This flyer promotes an event. Details should include event type, date, and venue. Plus, you can add company or venue images to let invitees know where the event will be.
- Pamphlets - This is another flyer type that provides more information about a client’s business.
- Marketing flyer - This is another promotional flyer, but this should attract customers and help them decide to purchase their product or service.
- Poster - Some posters are considered flyers, too. Instead of handing them out, businesses stick them to walls or other surfaces for the public to see.
- Direct mail - Some businesses still send direct mail to update customers who can’t be reached digitally. Direct mail flyers have exclusive discounts or promos that customers can use.
Flyer Costs from Various Services
Freelance Sites
Your fellow freelance flyer designers charge as low as $10 per project. They have a two to three-day delivery time before submitting the projects to the clients. That said, some offer unlimited revisions, while others have limited revisions.
Unlimited Graphic Design Services
Unlimited graphic design services offer flat monthly fees. That said, these services bundle their pricing plans. You’ll rarely see these services offer one-off designs. However, you can compete with unlimited graphic design services through bundling. Typically, these graphic design services start subscription plans at $299/mo, including other designs and unlimited revisions.
Design Contests
Design contests are a good way to build your portfolio. However, you can only get chosen if you create a compelling design. However, clients get to set the pricing depending on the budget. The design contest service usually gives them a price range and how many designs they should expect depending on their package or tier. Design contests start at $89. Tiers this low only ask for around five designs at most. Time is of the essence, especially if you want to compete with other freelancers for the grand prize.
Setting Prices
- Experience Level - How long have you worked as a designer? If you’re still new to the graphic design industry, don’t be afraid to set prices based on the average. You don’t want to sell yourself short, even if you have only a few flyers in your portfolio. Make sure that you have the chops to show it and justify the price.
- Specialization - Do you want to specialize in flyers only, or is it generally graphic design work? If you specialize in flyers, many clients can come to you and prefer your designs. However, if you go for general graphic design work, your price can be lower to accommodate other design projects.
- Rate type - Freelancers have the freedom to choose between hourly or per-project rates. If you want to list on Fiverr, you can set per-project rates since it’s a gig-type freelance site. However, Upwork allows freelancers to post hourly rates since you can work long-term with a client.
- Availability - Your rate type will determine if you want to work hourly or per project. You can even choose both. But as a freelancer, you need to juggle various projects if you have to work different pay structures. If you want more time on your hands, a per-project option will be a better option for you. However, if you want to work on more projects to build your portfolio, an hourly set-up can be ideal for you.
How to Build Your Flyer Design Portfolio
Building your portfolio is a must when offering these services to potential clients. If you haven’t built your portfolio yet, here are three easy ways to start.
1. Practice Flyer Designs
Flyer designs can be easy when you use templates from DIY graphic design services like Canva or Adobe Express. But you can also practice creating one from scratch. You can browse previous flyer designs as inspiration to practice. From there, you can use the decent practice designs and add it to your portfolio.
2. Help Fellow Friends or Family Members
One of the best ways to build your portfolio is by offering your services to friends and family members with businesses. They will need flyer designs to promote their businesses. It’s up to you how much you’ll charge for flyer design.
3. Join Design Contests
Design contests are controversial since only the best designer gets the payment. However, if you don’t mind trying it yourself, design contests can help you build confidence in creating more flyers for potential clients.
4. Reach Out to Clients
Don’t hesitate to reach out to clients, especially if you want to work with them. You can submit a pitch and create a portfolio tailored to the brand. This is a bold strategy. However, if you want to partner with more clients, you need to do the work yourself. You can start by contacting companies you want to work with. From there, send your pitch. Who knows, they might be interested one day. One unlikely place to pitch yourself is Reddit. Some clients are looking for design work there. Make sure that you’re in the right subreddits.
5. Create Case Studies
Many graphic designers make case studies to show clients that they can solve an issue. You can create a case study showing what the issue or problem was and detail the steps on how you solved the problem. However, if you don’t have enough design work to make a case study, you can create a case study from an existing brand or a brand that you created. So long as your prospective client knows how you can solve a problem, they’ll definitely consider you as their designer.
