If you’ve been looking for a subscription-based graphic design service that offers unlimited design requests for a flat monthly fee, Kimp could be one of the options you’re considering.
But is Kimp the best fit for your business?
Whether you're a startup, e-commerce brand, marketing agency, or service-based business, this guide will help you determine if Kimp’s graphic design plans align with your needs.
We’ll break down who should use Kimp, who shouldn’t, and why—so you can make the most informed decision before signing up. Let’s dive in!
Who Should Use Kimp for Graphic Design?
Here are the clients who could make the most out of Kimp’s graphic design services:
1. Small to Medium Businesses with Ongoing Design Needs
A Kimp design plan is a great option for small business owners who want a reliable and affordable design service. Because rather than spending time hiring freelancers, Kimp has vetted artists who can make different design requests.
Need help setting up a brand bible or creating custom designs? Business owners won’t need to hire specialists for the task. Kimp’s teams have designers who can create animations, videos, or static social media posts.
Plus, with their unlimited graphic design subscription plan, clients can have their ongoing design needs covered. In sum, Kimp is best for brands planning to boost their social media presence, enhance their packaging design, or elevate their ad strategy.
Kimp’s website screenshot
2. Startups and Growing Brands
Kimp is also a great option for founders and CEOs who want to take design work out of their hands. The agency has experienced designers who can do social media designs, banner ads, custom illustrations, and more. Clients just need to send a design request through their Kimp360 platform and wait for the draft.
Collaborating on the platform is easy too, as clients can easily track the progress of different design projects. Plus, startups and growing brands often operate with agile strategies. One month might focus on an awareness campaign, but the next month’s goal is to convert customers.
3. Marketing and Advertising Agencies
Need an extra hand to create unique illustrations or creative ad campaigns? Kimp’s graphic design subscription plans might help lighten the load. In fact, for a flat monthly fee, clients can create unlimited design requests and get unlimited revisions.
With a Kimp plan, agencies can access multiple team members who can focus on graphic design, branding, illustrations, and video. With in-house talent, they usually only focus in one or two fields.
Finally, Kimp allows its clients to create design requests for multiple brands. This is especially helpful for marketing agencies that work with various clients or handle different brand families.
4. E-commerce and Retail Businesses
Next, creating unique campaigns that could help your retail brand stand out is tricky. However, with the Kimp design plan, retailers can stay a cut above the rest. The platform has artists who can create brand guides and custom designs to help retail companies make their mark visually.
Hiring in-house designers for ongoing design needs can be a bit costly, especially for growing brands. But Kimp is one of the best places to find graphic designers who deliver well and don’t drain your wallet.
Not only that, but most Kimp design reviews online also rave about the reliability of the service.
Kimp sample designs
5. Real Estate, Coaching, and Other Service-Based Businesses
Finally, Kimp is one of the best website for graphic design for people in service-based businesses. Creating the visual look and tone of your brand helps elevate people’s brand perception. With branding experts on a team, Kimp can guide owners through the best way to present themselves online.
Plus, for on flat monthly fee, service-based brands can access multiple talents who can work on different design formats. So whether it is videos or illustrations, the team can handle it.
Who Shouldn’t Use Kimp for Graphic Design?
On the other side of the coin, these client segments might not get their money’s worth for a Kimp subscription:
1. Businesses with Only Occasional Design Needs
Although Kimp is a good unlimited graphic design service provider, its plans are not for everyone. If a company only requires a few design outputs a month, then Kimp might not be the wisest choice. After all, you’ll need to pay at least $349 a month for a subscription, and if you only need one design, it would be as good as paying that amount for that exact material.
It goes without saying that the Kimp design service is tailored for brands that have ongoing design needs. In fact, brands that are running a continuous ad campaign, posting on social media regularly, and creating banners for weekly blogs might find Kimp more cost-efficient.
Kimp’s pricing tiers
2. Companies Requiring Highly Customized, Niche Designs
Kimp has expert designers and a skilled team. However, if you’re looking for specific and highly technical designs that require long delivery times, then it might be better to go to an agency or hire in-house.
Kimp designers will usually be assigned to work on more than one brand. So, they might not be able to fully commit to or fulfill the needs of a company with highly custom and niche designs.
3. Brands with Very Specific Creative Direction
Next, Kimp might not be the best for brands with a niche creative direction. For one, while Kimp’s team of designers is talented, a very specific creative direction can take a while to create. Furthermore, a client and artist can only go back and forth in revisions using Kimp’s remote platform.
Although the process works well for general design needs, this might not be the best for detailed design needs.
4. Large Enterprises That Need Full-Time Designers
The Kimp design team is remote and is usually able to work on simple designs in a short time. For more complex projects, it can take a few days to deliver a draft. However, companies with big projects with many overlapping design demands might not find Kimp helpful.
Kimp’s unlimited design process only allows its team to work on one request at a time. Although a graphic design subscription is great for some people, it is not ideal for those who have a large volume of design demands.
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