Understanding marketing data has become easier because digital marketing reporting tools are available. Marketing reporting software gives you insights through graphs, visualizations, and dashboards. Keep reading to pick the best tool that meets your needs and position your business to the next level.
1. DashThis DashThis is a reporting and data visualization tool that can help automate and manage campaigns for various clients. The software offers a CSV File Manager for adding any other data you want to store in your dashboards. In addition, DashThis has excellent customer support and a dedicated team that answers questions whenever needed.
Best features:
Import unlimited client accounts, data sources, and users to the platform to make your marketing agency life more effortless. Share your reports with anyone within your organization or outside your team using email, URL, or even a PDF. Use the CSV file import system to add all your data, including custom data sources. Pricing:
Individual: $49/month Professional: $149/month Business: $289/month Standard: $449/month 2. Ruler Analytics Ruler Analytics is a marketing measurement and attribution platform that connects marketing, sales, revenue, and customer data. The platform tracks every visitor in multiple sessions like traffic sources, keywords, etc. When an opportunity is marked closed in your CRM, Ruler Analytics automatically sends the lead's value or sale to Google Analytics reports.
Best Features:
Monitors marketing operations through data collection, spend management, and ROI tracking. Track every click, call, and conversation-driven to your website automatically through forms, live chat, and call-tracking integrations. Pricing:
Starts at £199 ($252) per month 3. ClickUp Today's marketing landscape throws a data avalanche at marketers. Maintaining multiple channels, campaign types, and information sources makes decision-making a challenge. With ClickUp , your marketing project and planning tool, all those initiatives no longer have to live in spreadsheets.
Best Features:
Customize your ClickUp Dashboard to fit your unique requirements for email marketing, SEO, Google analytics, content marketing, or other purposes. Use ClickUp Brain to summarize your notes, write compelling copies, and create insightful reports quickly. Scope and deliver campaigns that impact revenue, promote awareness, and help meet the marketing goals and KPIs with ClickUp Whiteboards. Powerful integration with Hubspot, Google Suite, Salesforce, etc. Pricing:
Free Forever Unlimited: $7/month per user Business: $12/month per user Enterprise: Custom pricing 4. AgencyAnalytics AgencyAnalytics is primarily designed for marketing agencies . The platform lets you monitor key metrics, align data from various sources, and share reports with your teams, executives, and clients.
Best Features:
Access all client data from SEO, PPC, social, email, call tracking, etc., in a single, intuitive interface for faster report generation Create customized dashboards with features like custom metrics, customizable widgets, drag-and-drop report builder, embeddable content, etc. White label your marketing reports using your logo and branding elements Pricing:
Freelancer: $12/month per client campaign Agency: $18/month per client campaign Enterprise: Custom pricing 5. Databox Databox is a comprehensive marketing analytics software created as a one-stop shop for eCommerce businesses, SaaS companies, and agencies. It allows you to set clear targets and effortlessly track your progress. The platform also provides valuable industry benchmarks to see how your performance stacks up against the competition.
Best Features:
Add dynamic data to your presentations that update in real time. Embed essential dashboards, charts, and metrics to create a compelling and visual data story. Monitor, exchange, and evaluate KPI and performance progress without requiring prior SQL or data science knowledge. Analyze the best and worst-case scenarios when planning for the future. Pricing:
Free: Forever for three users Starter: $59/month Professional: $169/month Growth: 399/month (unlimited users) Premium: $999/month (unlimited users) 6. Google Analytics Google Analytics is one of the most popular marketing reporting and analytics tools. The tool provides marketing teams with statistics and insights into your customer’s behavior, user experience, online content, device functionality, and more.
Best Features:
Get quick answers to queries about your Analytics data and predict user behavior. Get an overview of customers interactions with your sites and apps via real-time reporting. Pricing:
Free Google Analytics 360: Generally starts at $150,000 per year and can go even higher depending on your specific needs 7. Klipfolio Data teams use Klipfolio’s PowerMetrics to create and store metrics from popular file formats and data services. Regardless of where your data is coming from, visualize and analyze business-critical data. Klips, on the other hand, is used by business teams to build real-time dashboards and set goals to monitor the team’s progress.
Best Features:
Use themes by Klipfolio to tailor the look and feel of the dashboards while using HTML, CSS, and JavaScript for more in-depth dashboard customizations. It has 100+ pre-built connectors in Klips and multiple data source integrations in Powermetrics to help you connect all your data to gather insights. Pricing:
For agencies:
Starter: $54/month Lite: $120/month Pro: $240/month Premier: $800/month For businesses:
Grow: $142/month Team: $284/month Team+: $570/month 8. Mixpanel For agencies that want to go beyond tracking campaign data, Mixpanel is one of the best marketing reporting tools. It helps you monitor and understand critical metrics like user behavior on your app and website while analyzing user journeys. Mixpanel’s product analytics enables product managers, designers, and developers to focus on product discovery and improvement.
Best Features:
Reporting features, including real-time reporting, audience segmentation, custom reports and dashboards Performance and Reliability Product analytics such as account-level analytics, user-Level analytics, and funnels Events tracking from web apps, websites, or backend servers. Pricing
Starter: Free Growth: Starts at $24/month Enterprise: Contact for custom price 9. Tableau Tableau empowers teams and agencies with data integration, analytics, and insight generation capabilities. As an analytics and reporting tool, Tableau is extensively used by enterprises and data scientists to create multiple reports with granular insights.
Best Features
Get real-time visual analytics within the platform from almost any data source in the cloud or on-site. Simplify data analytics and insights generation with generative AI capabilities built into the platform. Extensive customization options to create dashboards precisely. Create and receive custom data alerts. Pricing: Custom Pricing
10. TapClicks TapClicks is a business intelligence (BI) and analytics platform focused on digital marketing reporting for agencies and media companies. It has all the features seen in a BI tool, like automated reporting, custom reporting widgets, and integrations with thousands of data sources.
Best Features:
TapClicks pulls data from every data source. Automate complex calculations for any campaign, client, dashboard, or report. Automatically populate PowerPoint-style reports with your latest data. Pricing:
Starting from: $599.00/month Free trial available Marketing Reporting Software FAQs 1. What is a Marketing Reporting Software? A marketing reporting tool collects, analyzes, and visualizes data from marketing campaigns. It gathers information from social media platforms, email marketing tools, and website analytics. This data is then converted into reports showing how your campaigns perform, helping you identify and make data-driven decisions.
2. What are the three types of marketing reporting software? There isn't a universally agreed-upon classification system for reporting tools, but here are three common categories, including Web & Marketing Analytics, Data Visualisation, and Business Intelligence Tools.
3. Which software is commonly used in reporting? Each reporting software has unique features and applications. Tools like Ruler Analytics work great for multi-touch revenue attribution. You may also explore BI tools like Tableau for complex data and fancy charts. Project management software also offers reporting features. Likewise, there are free and paid options, so research to find the perfect fit.
