Digital technologies have made innovations that are proven to create an impact in advertising and marketing. One of these is motion designs. Also called motion graphics, it is defined as animated videos that use text as their main component to tell stories and promote brands.
What's the Difference Between Motion Graphics and Animation?
To give a simple explanation to a complex idea, animation is the discipline that makes static images move. From hand-drawn, CGI, claymation, anime to motion designs, these are all considered animation. When looking at the difference between animation and motion designs, you don't need to go further.
Animation is the bigger umbrella that motion graphics fall under. Motion design is the perfect marriage of sound, graphic design, and of course, motion. It is one of the best ways to drive engagement for your brand. According to statistics, videos (this includes motion designs) generate 1,200% more shares than text and images only content.
So, if you want to know the difference between the two, the answer would be—not much as they are one and the same.
How Much Do Motion Designers Charge
Understanding how beneficial motion designs are to your marketing campaigns, you'd want an answer to your next question: how much will it cost me to hire one? Motion designs come at a wide range of pricing depending on who's doing it.
You can find a motion designer on different pay levels and work situations. Will you pay on a per-project basis? Will it be on an hourly, daily, or weekly basis? Will you be hiring an in-house motion designer, or will you get a freelancer? These are legit questions. Unfortunately, you won't find fixed answers.
According to Upwork, an online job marketplace for freelancers, there are many factors that influence how much it costs to get your animations. The following are a few of them:
- Expertise
- Experience
- Location
- Market conditions
It's only natural that a motion graphics artist with years of experience will charge more than those fresh out of design school. Geography is also a significant factor as those in countries that offer the lowest cost of production will charge less. Likewise, motion designers with less expertise and knowledge will offer lower pricing. When globalization made it easy to collaborate with anyone globally, finding the right motion designer to suit every budget is now possible.
Below are some of the ballpark rates of motion designers according to Upwork:
- $28 per hour for beginners
- $58 per hour for intermediate levels
- $325 for those in the advanced levels
Take note that these are only estimates and can get lower or higher depending on many factors. You can find motion designer fees for as low as $20 per hour, some even less, but it can also go as high as $500 per hour. Read on until the end of the article to know where to find motion designs freelancers.
When to Use Motion Designs
If you want to enhance your communication with your customers and prospects, motion designs are an excellent way to do it. To help your viewers understand a point you're making, create a motion graphics video. Most of the examples you see of these have graphics and animated texts that act as explainers, while some have voice-over narrations.
A few good examples of motion graphics are the music videos you see that have the lyrics written on the bottom. When filling out an online form, do you notice when something turns a wrong color when you type in the incorrect answer? That's a form of motion graphics.
The following are some of the uses of motion designs:
- Tutorials
- Explainer videos
- Walkthrough videos
- Instructional videos
- GIFs
- Dynamic logos
- Dynamic icons
- UI animation
- Presentations
- Animated page titles
- Animated infographics
- Broadcasting motion designs (television and movie titles)
- Social media graphics
- Animated website banners
Why Use Motion Designs?
If you own a business, you know that SEO is a big part of the game. You have to do all it takes to get you the top spot in search rankings. Motion designs help boost your long-form content's ability to rank your website. In short, motion graphics make content more exciting, noticeable, and engaging.
And when you have inviting and engaging content, you'll get more website traffic which will boost sales and conversions. Motion designs also help build brand awareness, forge strong connections with customers, and generate new leads.
Where to Hire Motion Designers
Another good thing about digital technologies is that they made searching for anything, anywhere in the world, quick and easy. If you want to hire motion designers, there are plenty of places you can go to. Here are some of the most reliable websites to look for when hiring motion designers:
Online Job Marketplaces
Upwork is the best example of online job marketplaces. Here, you can find almost any type of freelancer you need, from accountants and content writers to motion designers. You can post job listings, hold contests, or contact a freelancer directly. Other examples include Toptal, Fiverr, and PeoplePerHour.
Social Media Platforms
A treasure trove of talents is social media. From LinkedIn to Facebook, these platforms are great for finding motion graphic designers. You can search groups and communities related to motion designing or freelancing and find your candidates there. You can also search for motion designers on TikTok, where you can find them and samples of their works.
Portfolio Websites
Artists, photographers, videographers, designers, and other visual creatives flock to portfolio websites to flaunt their work. Thus, becoming a haven for entrepreneurs wanting to hire talents for their companies. Behance, Deviantart, and Dribbble are excellent choices. You can find motion designers here and contact them directly after browsing through their online portfolios.
Final Thoughts
To make your advertising and marketing efforts more impactful, try using motion designs. The beautiful blend of music, images, and texts can result in projecting a strong message to your website visitors. Motion graphics can enhance their viewing experience as they serve as visual cues to make your message even more palatable.
