Recent reports reveal that 97% of consumers read product reviews before making a purchase, up from 95% in 2014. Over a quarter (26%) of shoppers consult reviews for every online purchase. Your business's reputation is crucial, and even a few negative reviews can harm your customer base. Enhance your brand's image by exploring our list of five best online reputation management companies. These experts can help you highlight positive reviews and address negative feedback. Let's get started!
What is Online Reputation Management?
Online reputation management (ORM) focuses on monitoring and influencing how your business is perceived on the Internet. The aim is to neutralize negative sentiments and promote positive ones. Its primary services involve responding to bad reviews, censoring unfavorable search results, and correcting misinformation about your business.
While ORM overlaps with digital public relations (digital PR), its emphasis is defending your reputation rather than proactively building a good brand image.
Online reputation management usually involves businesses trying to get as many reviews as possible without a plan or strategy for handling everything else that comes along with it. This is why it’s essential to get help.
1. NetReputation
NetReputation is best known for its specific focus on reputation management. While many other reputation management companies multitask and offer services or segmented solutions, NetReputation focuses on improving its clients' internet reputations by providing full-service solutions.
NetReputation creates a unique strategy based on the client’s needs. It offers guaranteed results and a realized positive impact in the first 30 days of service.
Services:
- Content removal
- Negative content suppression
- PR crisis management
- Review solution
- Wikipedia editing and monitoring
- Brand building
2. Google Business Profile (formerly Google My Business)
Businesses of all sizes should consider their Google Business Profile a fundamental component of their reputation-management strategy. However, the free service helps small businesses and startups planning to establish and expand their online presence.
Your company’s profile includes a description of the business, its products and services, and its goals and history. It lists your address, hours of operation, contact information, and several categories that apply to the business.
Business profiles combine public information collected by Google with data licensed from third parties in addition to the data supplied by the business itself. To verify your business profile, you add or claim it on Google, then contact the company by phone, email, text, or video, depending on your business category. It can take up to seven days for Google to verify your profile and then a few weeks for the profile to appear in Google search results.
Services:
- Confirm the accuracy of your business’s Google listings
- add photos and videos
- post menus and product descriptions
- offer promotions, contests, and other marketing activities
3. Birdeye.com
Birdeye’s reputation management services include listings in hundreds of online directories and sites to ensure your business is represented accurately and consistently across the Internet. While most of Birdeye’s reputation management services focus on the needs of smaller local businesses, the company also offers an “enterprise-grade” customer experience (CX) and online reputation management platform.
The company’s three plans priced between $299 to $449 a month when purchased annually and from $389 to $499 a month when paying by the month (annual contract required). Bird-eye’s Starter package features include automatic review solicitation, monitoring of reviews at more than 200 sites, a dashboard for responding to reviews, and more. The type of services offered is quite comprehensive, and rates are competitive.
Services:
- Local listings
- Review management
- Automated referral campaigns
- SEO-friendly landing pages
- Google seller ratings
- Customer experience (CX)
- Online reputation management
4. NP Digital
NP Digital is an award-winning digital marketing agency focused on mid-market and enterprise brands. The agency also helps small businesses through its NP Accel division. Built on its proprietary technology division and Ubersuggest platform, NP Digital is regarded as one of the fastest-growing performance marketing agencies in today's market.
The company combines proprietary platforms with best-in-class talent to deliver cutting-edge experiences centered on paid and organic search, content, social media, email marketing, retargeting, performance display, feed management, and conversion rate optimization.
NP Digital has grown beyond its headquarters in San Diego, with new locations in Chicago, Utah, Brazil, India, and Australia, and has garnered 450 employees worldwide.
Services:
- Search Engine Optimization
- Content Marketing
- Conversion Optimization
- Email Marketing
- Pay Per Click
- Social Media Marketing
5. Go Fish Digital
Go Fish Digital’s reputation management services covers suppressing negative reviews, managing reviews on Yelp and other user-review sites, and site-specific SEO optimization. It also provides various tools for managing your brand images on social media. These include analyzing and improving social media strategy, brand building, post creation, scheduling, and monitoring social media channels. The purpose of this social media package is to measure your strategy's effectiveness and enhance customer management.
Services:
- Online reputation management
- Social media management
- Content marketing and creation
- Email marketing
- Pay-per-click services
- Digital PR, website analytics, Website design (WordPress and Shopify)
- Branding and design
Conclusion
An online reputation management company may become a solution for your business if you value a proactive management strategy instead of reacting to negative online experiences. Many small businesses or companies turn to a reputation management company when performing a brand or reputation audit. You can also use them if your business needs to determine if your customers are truly having negative experiences or if you’re dealing with online trolls or bots.
