Every restaurateur knows running a restaurant entails good overall branding and marketing visuals. And the restaurant logo holds considerable weight in branding. The logo serves as the face of your restaurant. Therefore, it must be unique, memorable, versatile, scalable, and simple. If you’re in the process of designing yours, here are 32 restaurant logos that you must check out.
These logos are classified into eight categories:
- Modern Restaurant Logos
- Traditional Restaurant Logos
- Elegant Restaurant Logos
- Minimalist Restaurant Logos
- Cool Restaurant Logos
- Fast-Food Restaurant Logos
- Pub and Bar Restaurant Logos
- Famous Restaurant Logos
Modern Restaurant Logos
Modern restaurant logos are widely adapted these days. As more and more restaurants are sprouting like mushrooms, modern logos take center stage to cater to modern audiences. A modern restaurant logo is simple yet updated. It’s free from too many unnecessary design elements or embellishments that don’t contribute to the overall logo design.
The modern logos for restaurants must be highly persuasive. This means the colors, fonts, or symbols are well-designed to serve a changing consumer behavior. Overall, a modern restaurant logo is unadorned with clean lines and simple components.
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Traditional Restaurant Logos
Traditional restaurant logos provide instant comfort and familiarity to consumers. Consumers select their favorite traditional restaurants for the dishes they’ve been serving for years. The sense of comfort consumers feel when dining in decades-old restaurants should be the goal for restaurateurs.
Moreover, your traditional restaurant logo must exude this feeling of familiarity and comfort. A traditional restaurant logo must comprise of vintage design elements that take consumers back to the restaurant’s old days. The logo must portray the restaurant’s story and how it all began decades ago.
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Elegant Restaurant Logos
You can associate elegant restaurant logos with a fine dining experience. The overall design exudes a sense of sophistication and invokes a feeling of romance. The strokes in elegant logos must be carefully calculated that each line, shape, and curve resemble the restaurant’s classy and upscale atmosphere.
Every design element in this type carries precision and significance. The logo may have elaborate details that communicate the restaurant’s origin and style. The logos may even include hand-drawn lines and shapes that lean more toward status symbols.
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Minimalist Restaurant Logos
A minimalist restaurant logo should be stripped of any unnecessary embellishments that don’t convey a story. If the design element doesn’t help communicate the restaurant’s story, it shouldn’t be in the logo.
Minimalist restaurant logos must have simple components, geometric shapes, as well as clean lines. However, the logo is still as effectively communicative as other intricate logo designs.
Examples:
Cool Restaurant Logos
Cool restaurant logo designs work for the more modern and new restaurants. Most of these logos are stylized with unique and decorative elements that you won’t find in traditional or modern restaurant logos.
Cool restaurant logos can also be asymmetrical to create visual interest. Cool logos for restaurants mostly have abstract graphics or unorthodox shapes that make them memorable in the consumers’ eyes.
Examples:
Fast-Food Restaurant Logos
If you browse through your favorite fast-food restaurant logos, you’ll see common colors. Red and yellow are widely used in fast-food chain logos. That’s because the logo must depict the fast-paced world of fast-food chains. This is so restaurants can impact consumers’ emotions and decision-making process.
For instance, yellow in fast-food restaurant logos provides consumers comfort. On the other hand, red stimulates hunger. Also, this type of logo must be overly welcoming and friendly.
Examples:
Pub and Bar Restaurant Logos
Pub and bar restaurant logos come in various styles that are also akin to the pub or bar vibe or offers. For example, a pub and bar logo may include a symbol showing what they primarily offer on the bar. It can include a beer mug or cocktail glass to indicate what the bar is all about.
Also, this type of restaurant logo may go back to the old days and showcase a vintage feel, implying the bar’s long history. Moreover, if you’re running a disco club and restaurant, it may comprise modern elements that promise consumers a fun and exciting night-out experience.
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Famous Restaurant Logos
Nothing is comforting than seeing your favorite restaurant logos that you’ve been patronizing for years. These famous restaurant logos are famous for a reason. Aside from the branding that they’ve carried so well over the years, these logos are also memorable and unique.
These famous restaurant logos have probably undergone rebranding a couple of times to cater to the modern market. Proof that logos should also keep up with the times and branding evolutions.
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Conclusion
Restaurant logos should be relevant to your restaurant’s style, type, and dishes. If you achieve a unique and relevant restaurant logo, it’ll be easier for consumers to remember you. Moreover, interesting restaurant logos will also have high chances of going viral online, provided that you couple them with robust marketing tactics.
That said, entrust the logo design process to experts who craft the most compelling and memorable logos. This way, you’ll have a timeless logo that will stand the test of time.
