Staying on top of the competition isn’t an easy feat. Many marketers require various tools to find the right keywords to get top spots consistently. However, some tools offer a comprehensive solution to track keywords, monitor the competition, and get real-time insights and analytics. SE Ranking and Semrush offer these tools and more. Read more about our SE Ranking vs Semrush review here.
What is SE Ranking?
SE Ranking provides users with updated rankings of blogs and keywords in one place. You will understand which positions your keywords are placing. Plus, you can also track your competitors’ keywords. This way, you’ll know how to improve your content and website and get ahead of the competition.
SE Ranking Features
As a key player in the SEO realm, SE Ranking specializes in keyword position tracking, website auditing, and backlink monitoring.
Aside from its robust SEO tools, SE Ranking offers content marketing tools, such as content editors and SERP checking. In addition, they have an AI writer tool. The AI writer generates outlines and blogs. You won’t run out of content because it generates content topics and ideas. However, the AI writer is a paid add-on if you want to automate your content writing efforts.
Another reason many love using SERanking is its on-page checker tool. It audits your web pages and identifies key areas for improvement. Plus, it will provide content and user experience recommendations!
As expected in most SEO tools, it has keyword and competitive research tools. It provides users with keyword suggestions. Users can also monitor their competitors’ keywords and see which keywords rank for them.
If you want to focus on local SEO first, SE Ranking will identify the best keywords to target audiences locally.
Finally, agencies can benefit from the agency toolkit. It offers SEO reports and white labeling. Plus, it generates leads for clients.
Here is the list of tools on SE Ranking:
- Keyword rank tracker
- Keyword research
- Backlink checker
- Backlink monitor
- Competitive research
- Website audit
- On-page SEO checker
- Page changes monitoring
- Content editor
- SERP checker
- Report builder
- Agency pack
- Local marketing tool
- AI Writer
How Much is SE Ranking?
SE Ranking’s pricing plans are much more affordable than Semrush’s. It includes core tools:
- Rank tracker
- On-page SEO checker
- Website audit
- Backlink checker
- Competitive and keyword research
- SEO Reporting
Here are the pricing plans for SE Ranking:
- Essential - $55/mo
- Pro - $109/mo
- Business - $239/mo
Who is SE Ranking For?
Entrepreneurs, small business owners, enterprises, and agencies are the ideal users of SE Ranking.
Pros and Cons of SE Ranking
Pros of SE Ranking
- Many users praise the intuitive and user-friendly interface
- Customer support is also excellent
- Many users appreciate the real-time daily updates of keywords
- SE Ranking has an extensive menu of tools for its SEO strategy
Cons of SE Ranking
- AI Writer has a word number limit, even on the highest tier
- Some features are available to purchase as an add-on, which could turn off some users
- Some users report issues with the reporting tool
Semrush Features
Like SE Ranking, Semrush has tons of features for marketers and businesses to use to raise their rankings and improve their content to drive more traffic to their websites. Here are Semrush's top features.
First, Semrush generates national and local keywords, analyzes backlinks, tracks SERP daily, and runs SEO audits.
Then, they have a content marketing feature that helps businesses find relevant topics and understand how to create SEO-friendly content.
Additionally, they have market research tools to monitor competitor traffic and know your competitors' marketing strategies. Finally, they have advertising and social media tools to help you with your PPC campaigns. Plus, you can schedule your content on social media, too!
How Much is Semrush?
Semrush starts at $129.95/mo with five projects, 500 keywords to track, and 10,000 results per report. It also includes SEO and PPC tools like:
- Keyword research
- Competitor analysis
- Backlink analysis
- Website audit
- Advertising tools
These are also part of the other plans with more keywords, projects, and results. Here are the pricing plans for Semrush:
- Pro - $129.95/mo
- Guru - $249.95/mo
- Business - $499.95/mo
Who is Semrush For?
Considering the prices for Semrush, it’s ideal for enterprises and big agencies. However, small agencies can leverage the Guru plan to add different clients to their accounts.
Pros and Cons of Semrush
Pros of Semrush
- Many users praise the comprehensive keyword research tool for its databases
- It has a broad set of tools to help users achieve their SEO goals
- It offers visualization tools, which help users view data easier and faster
Cons of Semrush
- Like SE Ranking, having add-ons can be expensive for some users
- Some users report data inaccuracy
- Many users have difficulty with their UI
Alternatives to SE Ranking and Semrush
These two tools are lauded for their extensive SEO tools, but some users might prefer other tools to fulfill their SEO goals. Here are our top picks for the best SE Ranking and Semrush alternatives.
- Ahrefs - They have free tools that don’t require users to sign up when analyzing domains and generating keywords
- Buzzsumo - This tool is for social listening and monitoring. Plus, you can get on top of trends with this platform.
- Surfer - If you want an AI-optimized SEO strategy, Surfer offers integrated AI tools into their platform without paying for add-ons.
Frequently Asked Questions
Is Semrush really worth it?
Many users believe that Semrush is a bang for their buck since it offers an all-in-one SEO and content marketing tool for businesses and agencies.
Is Semrush really free?
The SEO tool isn’t free to use. You can refer to the pricing plans above.
Is SE Ranking accurate?
SE Ranking says that their rank tracking is 100% accurate.
Conclusion
SE Ranking and Semrush are neck and neck in terms of features. Both SEO tools provide ranking tools to help users understand how their and their competitors' keywords perform. Additionally, both tools offer content marketing tools. However, Semrush has dedicated PPC and advertising tools for marketers with advertising strategies for their campaigns. Meanwhile, SE Ranking has multiple tools to optimize content and guide users with keyword research. Both are excellent tools to help you reach the top and beat the competition.
