Social media is one of the most crucial platforms to use for your content marketing. Sadly, it is also among the most laborious, time-consuming, and expensive. So, if you want to manage it with ease and simplicity, you need to find the right tools for your brand. Here are the best social media management tools for your small business:
1. Zoho Social
A complete social media management tool, Zoho Social helps any size business with scheduling content, monitoring your campaigns, and creating intelligent reports. One of its outstanding features is its pause post capabilities. It pauses postings in cases of local or national emergencies and any instances when it is inappropriate to post a marketing campaign.
Zoho Social lets you manage each interaction in a single location. It also allows for easy collaboration with your team and many other helpful features. It offers three plans for businesses and two for agencies, with pricing starting at $15 per team member per month.
2. Hootsuite
A leading name in the industry, Hootsuite lets you do more for your social media campaigns. It is one of the most comprehensive, thus, offers you top features. This includes publishing and scheduling, social media analytics, social listening, AI content creation, and many others.
According to its website, Hootsuite promises to increase your reach by 636% every year, grow your social media channels by 500%, and increase your sourced revenues by 250%. It offers three pricing plans, with subscription fees starting at $99 per month. You can explore its features with its free 30-day trial.
3. Buffer
If you're looking for an affordable way to engage with your audience on social media, Buffer is an excellent option. It is ideal for startups and new businesses just learning the ropes of managing their social media presence. Buffer lets you schedule 10 posts on up to three channels, making it a cost-effective way to keep a low-key engagement with your audience.
Buffer has a free plan and three premium ones, with pricing starting at $6 per channel per month. While the free plan has enough features for planning, publishing, building landing pages, and more, it has limited analytics reporting capabilities.
4. Agorapulse
An intuitive and easy-to-use social media management tool, Agorapulse is rich in features. These include scheduling, engagement, and reporting capabilities. It also provides a centralized inbox to keep your interactions in one place. Its listening feature lets you discover what people are saying about your brand, and analytics reporting measures the business results of your social media campaigns.
Agorapulse also has an AI writing assistant, a link-in bio tool, and advocacy features that help you boost engagement and communicate your brand message easily. Its subscription fees start at $69 per user per month but offer significant savings when you pay per year.
5. HubSpot
One, if not the most popular customer relationship management tools, HubSpot is also an excellent option for managing your social media strategies. It lets you handle all your campaigns, scheduling, and planning in a single platform. It comes with a powerful analytics tool to help you understand your post performance better by giving you the best platforms and times to post.
HubSpot integrates social media management with marketing automation, sales, content, and many other tools. Its user-friendly interface makes it suitable for newbies and non-technical users. It offers a free plan for small teams and individuals and three paid plans starting at $15 per month per user.
6. Social Pilot
Created with small businesses in mind, Social Pilot has combined a user-friendly interface with affordability. It has a relatively low learning curve plus a cost-effective plan with a subscription fee of $30 per month and $25.50 if billed annually. Its interface is easy to navigate, making it an excellent option for small teams that do not have a dedicated social media team.
Social Pilot lets you schedule and curate content while tracking your social media analytics. It allows for smooth team collaboration on a multi-platform support that saves time, increases efficiency, and gains valuable insights.
7. Canva
Posting and scheduling your social media posts is one part of the intricate process, but creating what to post is also essential. This is where Canva comes in handy. You can create engaging and beautiful social media graphics even without artistic skills. Its drag-and-drop interface makes crafting your posts quick and easy.
Canva has a free plan that will suffice for small businesses, startups, and individuals. Some features can only be enjoyed with a paid plan, but its $9.99 per user per month fee is already cost-effective.
8. Later
Designed specifically for Instagram, Later is a visual social media management tool ideal for small businesses. It lets you schedule and publish posts, create content, write captions, and get valuable insights into your campaign performance. It integrates with many other social media platforms, such as Facebook, X, Pinterest, and LinkedIn. It also integrates with Unsplash so that you can choose from its millions of royalty-free images.
Later offers a free 14-day trial that allows you to explore the tool before committing. If you want to continue with the trial and enjoy more of its features, the pricing starts at $25 per month and $16.67 if you pay annually, with four months free.
9. MeetEdgar
If you're tired of coming up with fresh content to post on your social media, you need a social media management tool that lets you craft evergreen content constantly. MeetEdgar is the tool for you. It enables you to build a library of high-performing content that's always fresh, including articles, infographics, and blog posts, among many others.
After building your library, MeetEdgar will schedule and repurpose it to ensure you don't repeatedly post the same content. It offers two paid plans, the Eddie and Edgar, with subscription fees that start at $29.99 per month.
10. Sendible
A standout social media management tool, Sendible lets you do more than schedule and post. It offers robust analytics and data-driven insights to optimize your social media game. Sendible also provides customizable reporting that shows you the most relevant data.
Sendible offers affordable and scalable pricing on its four premium plans. Its subscription fees start at $29 per month, and you'll get 15% more savings if you pay yearly. You can try it with its 14-day free trial.
